GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)

transcript

Gamification and the

Health Revolution

@Lostnurse @Play_Benefit www.playbenefit.com

1. Gamification in Health? 2. The patient, the most underused resource in

Healthcare 3. Case Studies 4. Gamification design vs Pointification patch 5. Workshop!

www.playbenefit.com @Play_Benefit

@Lostnurse

1. Gamification in Health?

@Lostnurse

Diabetes Clinic of the Hospital for Sick Children

Gamification of Dietary decision-Making in an Elementary-School

Cafeteria

Hand-held video game to reduce preoperative anxiety in children

(Midazolam vs videogame)

Therapeutic effects as physical therapy for arm injury

As these gamers grew older, video games became more sophisticated and the market broadened for an older audience

Nausea in pediatric cancer (therapeutic effects of

distraction)

88% sa&sfac&on

66% increase

no change or even

decreased

Enhance psychological and medical treatment-related behavioral outcomes in young people being treated for cancer

@Lostnurse

2. The patient, the most underused resource in Healthcare

@Lostnurse

...and what does this have to do with

gamification?

@Lostnurse

PATIENT IS DATA

@Lostnurse

PATIENT IS DATA

To help the patient feel

EMPOWERED, in charge of this

OWN HEALTH, in a more

PERSONALISED CARE.

@Lostnurse

3. Case Studies

@Lostnurse

MySugr

@Lostnurse

DISCOVERY

Clear Goal - Tame the monster Clear progression path - Insert data following a menu

Feedback - When you insert data

@Lostnurse

CUSTOMISATION

Personal Information: Type of insulin therapy, target range, Low and High thresholds. Works with your own data input Decision-making avaliable Search: you can search for a word and you get the information of how that item has impacted you (beer f.e.) How could we improve engagement? Adding your own difficulties and specifics situations you might encounter often in your life (monster can act a certain way when items consumed or have a special icon on the menu).

@Lostnurse

CHALLENGE

The challenges change as you progress in the game. Some unlock after achieving others, some only become available once a week to ensure logging. You choose when and where to take a Challenge.

@Lostnurse

SOCIAL LINK

Share Facebook and Twitter option. How could we improve engagement? Building a community with people that suffers the same condition can always help people to relate with others.

@Lostnurse

Zoombies Run

@Lostnurse

DISCOVERY

Clear Goals - Getting supplies for your town Progression path through storytelling.

@Lostnurse

CUSTOMIZATION

You choose your level- The user can walk or run. You can choose between a 30 minutes or 1 hour quest. You build your own survival town. How could we improve engagement? The amount of running data isn’t great on the app, you have to combine it with the website once you are into the running just as much as into the story.

@Lostnurse

CHALLENGE

The app has some achievements related to quests. Running data achievements are left for the website. How could we improve it? A cooperation approach would be interesting in this app, so friends can contribute to the same town.

@Lostnurse

SOCIAL LINK

You can share your runs in social networks. How could we improve engagement? Cooperation through town building with friends and family can improve not only the engagement to run but also the engagement with the app itself, as users log even if they haven’t run, just to see if others contributed.

@Lostnurse

SOCIAL LINK

You can share your runs in social networks. How could we improve engagement? Cooperation through town building with friends and family can improve not only the engagement to run but also the engagement with the app itself, as users log even if they haven’t run, just to see if others contributed.

Could be made to replace a negative habit by a positive one.

@Lostnurse

4. Gamification design vs Pointification patch

@Lostnurse

4. Gamification design vs Pointification patch

@Lostnurse

5. Workshop!

@Lostnurse

5. Workshop! A Challenge!

@Lostnurse

Tool Cards

@Lostnurse

Navigation cards

@Lostnurse

Important!

@Lostnurse

Important! Do not get stuck thinking about UI interfaces or changing the content… Really just think about how to make it fun to do the desired behaviour.

@Lostnurse

The Team!

GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)

Presentations & Public Speaking