GWTcon 2015 - brad, Brand and Brands

transcript

brad, Brand& Brands

GWT Con 2015

Manon Gruaz

What to do?

What is a Brand?

A Brandis what you feel about a product,a service or a company.

What is a Brand?

How to create a Brand?

How to find and define your difference?

I. Why do you exist ?Why do you do what you do?

II. How do you do it?III.What are you good at ?

How to create a Brand?

A Brand, is like...

The goal of all brand is ...

to express in a clear and authentic way, its unique personalityin every details.

the goal of all brands

Create the markof the Brand

CONSISTENCY

The Brandand the UI

What if your website or UI were a person?Who would he be?And what would his message be?

The Brand and the UI

The Brand and its personality are expressed through

Create an assertive and authentic persona of design,here are the components:

➔ Overview :What makes your brand unique ?

➔ Traits : The picture of a person (someone famous, or that your team knows well; it could even be a mascot) that represents the brand

➔ Brand features :List 5 features that define your brand and 2 that you absolutely want to avoid

Components

➔ Voice tone:If your brand could speak, what would it say and how ?

➔ Visual lexicon: Glimpse of colors, typography and visual style

➔ Methods of commitment:Describe the methods of emotional commitment to support your design persona and create an outstanding experience

Components

Design Persona

Design Persona - Arcbees

Brand’s name Arcbees

OverviewThe bee is the mascot of Arcbees. -The bee is a confident and strong architecture master with a furious desire to reach for the stars

Its shape is both simple and logic. It expresses the quest towards efficiency, optimization and smart architecture.These three are at the core of all Arcbees' products and projects.

Brand FeaturesThe bee is, like all the bees, a teamworker. Bees help one another to make the impossible happen.-It is playful, fun and doesn’t take itself too seriously.

The bee is a code fanatic and can't stop talking about it.-It is logic, devoted but it is not boring.

Simplicity lover, it resolves complex situations, finds solutions to help developers. -The bee is different from the «real» bees: no hierarchy and no stings!

Voice / ToneThe bee likes to have fun while remaining serious...

It loves puns, probably too much!

Visual lexicon

Message

BEE THE BEST-As programmers, our products are helpful because they make coding easy, making your experience as a user enjoyable and optimizing your time.

Commitment methods

SINGULARITY

Our website surprises and breaks the rules of the technological industry

Used to (too much) content in a world where design is put last, programmers are pleasantly surprised. Being technical, specialized

and beautiful is doable!

SIMPLICITY

The content and its presentation are simple, and color contrasts are strong for an optimum readability.

Not too much words for non-experts to understand but links to more complex contents for advanced users.

ANIMATION

You don't need too much to make people understand the basics.

The fact that the bee is fun enables the animation to be full of meaning without needing a ton of words.

FLUIDITY

Please people with a smooth browsing

A way of appeasing the technical content's complexity and help people project themselves in the products.

Numerous puns are part of the website-The word "Bee" becomes a brand tool and enables us to express the funny and generous side of our team.

To conclude...

A poorly designed or thought-out interface is the same as if you were going to a shop where the staff is rude, unhelpful and wants you to leave.

« A Brand Is[...] the product of a thousand

small gestures. »Michael Eisner, Former Walt Disney CEO

Manon GruazLEAD DESIGNER,

BRANDING GODDESS & LOVING BEEat Arcbees

+ManonGruaz@manongruaz

THANK YOU

QUESTIONS?