Post on 12-Sep-2015
description
transcript
Fund your Project.
By Hacking the Crowd
What is CrowdFunding?
Each group take 5 min to crowdsource what this means.
1 min to shout it out.
Process
CrowdFunding Platforms
International Afghanistan Bangladesh India Pakistan
Kickstarter LaunchGood Projekt Wishberry LaunchGood
Indiegogo LaunchGood Milaap SeedOut
Gofundme Bitgiving Saharey
IAmTheChange
Example of Projects
Example of Projects
Example of Projects
Build the project plan
1. Project idea
2. Target amount1. Project stage
2. Basic cost
3. Rewards
3. Calculating Impact1. How many people are affected by this?
2. Intangible effects: geographical reach
4. Benchmarking/Timeline
Develop Project Plan- 10 min
Org name
Ronaq e Qainat
Hidden Agenda
Sustaining Mobile Health Units in Pakistan for 3 months, after which cost model will be implemented.
Project Goal:
Raise funds for medicines for 3 months.
The Math
Medicine Cost: Rs.7000/day for 50 patients.
Clinic works 4 days a week.
Things to develop
1. Campaign Name
2. What kind of impact do you
want to translate to audience?
(key numbers, stories)
3. Target amount.
4. Social Media Hashtag
5. Timeline of target amounts.
Now, the fun part-
How do you get people to fund your project?
Offline
Online
If you have done any of these things, share your experience with us anytime-STOP US, I promise we will shut up.
1. Call your mom.Map your network
Off
Line
Make a dirty excel list of & call them up. Hound them-a. Family with $$$b. Friends with $$$c. Champions/Influencers
2. Attend events & conferences.Grow your network
Off
Line
Get their b-cards.Add them to your social media network: Facebook, LinkedIn, Twitter, Instagram.You will find your champions here.
3. Newspapers & Press.Stretch the network very thinly.
Off
Line
Write a Press Release.Someone always knows a journalist- get in touch, send them the press release- online & offline. Put them on that dirty excel list, too
3. Have an event.Tap the network.
Off
Line
Something unique to your organization- Have a bake sale,Hold an auction.
This is where the dirty excel list & press comes in handy.
1. Visual StoryIts all about the story
Build Social Media Content forFacebook, Twitter, Instagram etc.
On
Line
Create a story on this image with
regards to campaign information.
Alina Begum, the 27 year old co-
founder of REQ sits in the clinic from
Monday to Wednesday serving upto
500 patients in rural Pakistan. Her
work depends on funds that will be
raised by this campaign. All it takes is
a contribution of Rs.500 to make a
difference.
You will support upto 500 poor
patients get medical attention.
2. Social Media PlanThis is 50% of the online campaigning done.
Social Media ChannelsHow many posts per day?What time of the day?What kind of content for which channel?This can be another dirty excel sheet.
On
LineCampaign Success &
Impact Reporting
Reporting
1. Campaign Updates
2. Impact Updates
Announcing Campaign.
Tips/Tools
Image Editing
How I do it?
Thru IFTTT, it gets
pushed to FB & Twitter
Post to Instagram
Edit in Mobile App like Photo
Grid
Printscreenon mobile
phone.
IFTTT
Infographics
You cant download images,
so PrintScreen them.
Messaging In Email etc.
Words that work
ContributionSupport XYZ
We will help XYZ (together)
Words that dont work
DonationHelp us!
Your money will help XYZ
Do what Mark says!
Videos speak louder than photos---But.
Videos
For your campaign, what would you like to create? Brainstorm on visual graphics, video, social media channels, write an email etc.
Prakshal & I will help you.