Post on 15-Sep-2018
transcript
71% 49% 48% 46% 35% 31% 23% 16%
Hand out candy
Decorate home/yard
Dress in costume
Carve a pumpkin
Throw or attend party
Take kids trick-or-treating
Visit a haunted house
Dress their pets
THIS YEARʼS TOP HALLOWEEN COSTUMES:
1. SUPERHERO
2. BATMAN/PRINCESS
3. ANIMAL
4. SPIDER-MAN
5. STAR WARS CHARACTER
CHILDREN1
2
3
1. PUMPKIN
2. HOT DOG
3. LION OR PIRATE
4. BUMBLE BEE
5. DEVIL
PETS
1. WITCH
2. BATMAN CHARACTER
3. ANIMAL
4. PIRATE
5. MARVEL SUPERHERO
ADULTS 18-341
2
3
12
3
95%CANDY
72%DECOR
COSTUMES69%
OUT OF ALL HALLOWEEN PURCHASES THIS YEAR:
$96
On average, men will spend $96 this halloween
On average, women will spend $77 this halloween
1/3 of Halloween shopping started in September or
earlier this year
$$
$$
$9.1B Halloween spendingis expected to reach an all-time high of
$9.1 billion
$2.7B will be spent on
candy
$.27Bwill be spent on
decorations
$.48Bwill be spent on greeting cards
$77 1/3
35.2% of shoppers are looking online for inspiration
But just 22.3% say theyʼre buying online
While 47.1% are planning to shop at discount stores
Sources: National Retail Federation 2017 Survey
domo.com/blog
The ability to collect, analyze, and utilize retail sales data is radically changing—and even driving—the way companies sell to their customer base. Domo helps you deliver the perfect retail experience by spotting shopping trends, tracking every order from beginning to end, showing live campaign profitability, and more.
24% of men will wait until the last two weeks of October to begin their shopping, compared to 17% of women
7 in 10 (or 72% of) people plan on celebrating Halloween this year
$
47%
22%
35%