Using Your Social Networks Effectively

Barbara Burgieburgiemediafusion.com

facebook.com/burgiemediafusiontwitter.com/burgiemedia

linkedin.com/company/burgie-mediafusion-llc

Current stats

• 48% of adults (18+) are on Facebook • 16% of adults are updating their page at least once per day

• Average user has 130 friends

• People spend over 700 billion minutes per month on Facebook

• Average user is connected to 80 community pages, groups and events

• Since social plug-ins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day

-facebook.com

Current stats

• LinkedIn Launched in May 2003• Executives from all Fortune 500 companies are LinkedIn members

and used actively by 69% of all Fortune 100 companies• Roughly one million new members join LinkedIn every week, at a

rate equivalent to a professional joining the site faster than one member per second

• There were nearly two billion people searches on LinkedIn in 2010• 72.1% of users are ages 25-52• 58.9%of users are men• As of January 2011, 47.2% of users were from the US (approx 47.9

million users)

-linkedin.com

Current stats

• Twitter has 105,779,710 registered users • About 5% of Americans use Twitter

• New users are signing up at the rate of 300,000 per day

• 180 million unique visitors come to the site every month

• 75% of Twitter traffic comes from third party applications

• Twitter users are, in total, tweeting an average of 55 million tweets a day.

• Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.

-huffingtonpost.com

Current stats

• Enough content is uploaded on YouTube each week to create 150,000+ full-length movies

• More video is uploaded in 60 days than the 3 major US networks created in 60 years

• The demographic is broad: 18-54 years old

• YouTube reached over 700 billion playbacks in 2010

-youtube.com

Why does social media work?

• Creates instant business versus instant branding• Friends, family, fans, connections, clients and prospects• Relationship building• Engage in the exchange of knowledge, ideas and opportunities

The importance of networking

• Listen more than you talk

• Initiate conversations

• Make referrals– The close rate for a referral is 37%; what is you current close rate on

leads?

Statistic comes from Syer Hospitality Group, Inc

When you network you should:

• Be positive

• Offer referrals, helpful hints and tips to make life easier

• Be sure to network with the right people– Who is your target market?

• Follow-up

So what’s different in social networking?

• You are online

• People cannot see you

• The response time changes

• It dramatically changes the impact of your website and the results in organic searches

How to set up a page

- Link to Hamilton Parker company page- Personal versus professional

- Clients versus friends- Content on your page

Company Guidelines and Policies

Your Profile

• Follow the policies

• Customize your URL

• Include your URL for LinkedIn within your email signature (Public Profile)

• Have a professional photo

• Be sure your profile headline brands you and what you do with Hamilton Parker

User protocol• Invitation Etiquette

• Be sure to know who you are asking and who is asking you• Users vary in their views on how well you must know

someone before connection to him or her, but it’s inappropriate to send connection invitations to people who have never met you or heard of you, or had any linking to your existence

• Allow LinkedIn to access your emails to connect you with current contacts

• Be personal in your messages, take time to make them remember

• Express your personal brand in the LinkedIn summary and public profile

• Show who you are, what you do, and why its unique

Make your profile a PDF

Security settings

Security settings (con’t)

What to post

• Past Jobs• List all your positions

prior to Hamilton Parker

What to post

• Join Groups• Join the professional groups

you are involved in

What to post

• Start Discussions

Get recommendations

Get introduced

Get introduced (con’t)

Include note for connection you have in common

Key applications

Make sure your profile is in edit mode

Key applications: Events

See what events your entire professional network is attending and find events recommended to you based on your industry and job function

Key applications: TripIt

See where your professional network will be traveling

Key applications: Amazon List

See what your professional network is reading

Key applications: Polls

Key applications: Huddle Workspaces

Allows you to create different workspaces for different groups of connections

-Work together with unlimited connections-Exchange ideas, plans, and opinions using discussion forums

Key applications: Behance Creative Portfolio

How to use these tools effectively

• The W’s– Why do the campaign?– Who is the target?– Who will be responsible for the campaign?– What do you want to say?– What do you want to learn?– What do you want the audience to do?

• Establish a key company contact to control and use staff to come up with content

Create a plan

Campaign goal setting

Campaign goals: Target market• Define and gain two recommendations from target market

• Join five new groups based on findings

• Examples of target market:• Brick and stone• Ceramic and porcelain tile• Fireplaces• Garage doors• Landscape materials

• Add to Amazon book list

- Ability to add books you want to read, have read or are reading

- Give a brief synopsis of book and let people know what you thought; adds personality to profile

Campaign goals: Book list

• Increase links by 15%

- You can use the search engine to find people you already know on LinkedIn

- Utilize the list of recommendations LinkedIn offers on your homepage

Campaign goals: Links

• Ask for three third party introductions

- Be sure to include a note to your connection in common to thank them for the introduction

Campaign goals: Introductions

Campaign goals: Appointments

• Set three new appointments using LinkedIn- TripIt- Events

• Ensure your profile links to the Hamilton Parker corporate page

– http://www.linkedin.com/company/1051552

Campaign goals: Corporate page

• Define and gain two recommendations from target markets• Join five new groups based on target market research• Add books to your Amazon reading list• Increase your links by 15%• Ask for three third party introductions• Set three new appointments using applications (TripIt, Events)• Link your personal page to the Hamilton Parker corporate page

linkedin.com/company/1051552)

Campaign goals: Wrap-up

Key to success? Content!

How to find content

• Google Reader• If you are still reading blogs the old-fashioned way, by clicking from

one page to the next, use Google Reader and your productivity will skyrocket

• Blogs

• Key Sites• As a blog publisher, it is a good idea to have your feeds in your Google

Reader account. The reason is that if you have these here, there is a higher chance that other readers will find your feed to read your content. Have a variety of related blogs that you also follow and mark posts that you like in the reader. This will help people find your content, which they will most likely enjoy since it's relevant to the blogs they are already reading.

How to find content

Contact Information

Barbara Burgiebarb@burgiemediafusion.com

614.273.0783burgiemediafusion.com

facebook.com/burgiemediafusiontwitter.com/burgiemedia

linkedin.com/company/burgie-mediafusion-llc

Taylor Johnsontaylor@burgiemediafusion.com

Office: 800.713.0445 ext. 2Cell: 419.302.3786