Post on 17-Jul-2020
transcript
Hampton Classic 2015
Report to Sponsors
2 / 2015 sponsor report
Hampton Classic 2015
Report to Sponsors
Dear Sponsor,
Th ank you so much for your support of the 40th annual Hampton Classic Horse Show, and your role in ensuring it was a truly successful event.
Th e world-class equestrian competition attracted more than 50,000 attendees over the course of the 8-day event. Competition commenced with nearly 100 lead-liners on the Atlantic’s Opening Day in our Grand Prix Ring. Some of the country’s top show hunters capped off the day during the $50,000 iHeartMedia Hunter Derby pre-sented by Ghurka.
We were pleased to have a slew of hospitality events and enhancements on the showgrounds this year. Citarella provided complimentary breakfast and lunch to our international riders in the FEI Tent. We were excited to welcome Essentia Water as the Offi cial Water of the Hampton Classic, and to have free water available in the Rid-ers Tent, FEI Tent, and other select areas. And, Hampton Classic sponsors Air Charter Services, Cornell Ruffi an Equine Specialists, and the Scout Guide all had complimentary brunches in the Jumper Ring II Tent. We’d like to extend an additional thank you to some of our key sponsors – Merrill Lynch, Title Sponsor of the $15,000 Merrill Lynch Speed Derby, Douglas Elliman Real Estate, Title Sponsor of the $50,000 Douglas Elliman Grand Prix Qualifi er, Royalton Farms, Title Sponsor of the $20,000 Royalton Farms Jumper Challenge, and to Campbell Stables, Title Sponsor of the $25,000 Show Jumping Derby.
We’d also like to thank Longines for their continued support of the $30,000 Rider Challenge, the $40,000 Longines Cup, and for their presenting sponsorships of the $50,000 Douglas Elliman Grand Prix Qualifi er and the $250,000 Hampton Classic Grand Prix. Longines provided world-class timing services as the offi cial Time-Keeper of the Hampton Classic, and more than a dozen fl at-screen TV’s around the show grounds so everyone could catch the competition. For those who couldn’t attend the event in person, Longines also was our offi cial media sponsor, allowing for complimentary live streaming of all Grand Prix ring events.
We truly appreciate the entire roster of Hampton Classic sponsors. We wouldn’t have a successful show without your support and involvement. We hope you will continue to work with us next year and into the future. Mark your calendars now for the 2016 Hampton Classic, August 28 through September 4.
All the best,
shanette barth cohen Letter from the Executive Director
Photo credits:1st column: Kristin L. Gray, Priscilla Degan, Liz Soroka, Kate Soroka2nd column: Th e Book, LLC, Shawn McMillen Photography (2), Kate Soroka3rd column: Priscilla Degan, Jennifer Th omas, Claudia Parks, Kate Soroka
2015 sponsor report / 1
Aden Brook Agri Sales
Air Charter Service
Alessandro Albanese
Americana Manhasset
Amy’s Flowers & the Milk Pail
Animo
ASPCA (partner)
Atlantic Hotel
Bellin House Portraits
Beval Saddlery
Breeders’ Cup
Bridgehampton National Bank
Bright Side Farm
Brown Harris Stevens
C. Gaynor Construction Services
Cablevision
Campbell Stables
Capital One
Champagne Louis Roederer
Château d’Esclans
Citarella
Cornell Ruffi an Equine Specialists
Cottages & Gardens Publications
Creative Touch Landscaping
Dan’s Papers
DelJou Art Group
Der Dau
Devoucoux
Douglas Elliman Real Estate
Equestrian Services International
Equestrian Stylist
Equestrio
Equis
Essentia
Farmvet
Forever Bungalows
Ghurka
GiGi New York
GOS Technical Service
Graphic Image
Hampton Jitney
Hamptons Escape
Hamptons Magazine
Hästens
Hermès Americana Manhasset
Hollow Brook Wealth Management
Hunt Ltd.
iEquine
iHeartMedia
ITG
Jaguar
Jos. M. Troff a
JustWorld International (partner)
Kasowitz, Benson, Torres & Friedman
KEP Italia
Land Rover
Long Island Pulse
Longines
Manhattan Media
Maria Mendelsohn
MC Home Loans
MeadowView Farm
Merrill Lynch
Morgan Stanley
Nuzzolese Ice Bros.
Organically Green
Palm Beach International Academy
Panera
PRIV
Psycho Bunny
Revco Lighting + Electrical Supply
Roche Bobois
Rose Hill
Royalton Farm
Sam Edelman
Saucy Piaff e
Scout Guide
SHF Enterprises
ShowNet
Sotheby’s International Realty
Southampton Animal Shelter Foundation (partner)
Southampton Long Island Hotel
Split Rock Farm
Stonybrook Medicine
Streamhorse TV
Strong’s Marine
Styleliner
Triple Crown Custom
Triple Crown Feed
Two Trees
What Goes Around Comes Around
Wölff er Estate Vineyard & Stables
Wood Kingdom
WVVH
Young Jumper Championships
2015 Corporate Sponsors
2 / 2015 sponsor report
On June 22, 2015 the Hampton Classic Horse Show hosted its annual Corporate Sponsor Workshop at the New York Junior League Headquarters in New York City. More than 70 sponsors attended this gathering, which fea-tured guest speakers and the Classic’s management team, with an emphasis on assisting sponsors in getting the most out of their Hampton Classic partnership.
Bridget Rymer, Marketing Director of Strong’s Marine, spoke about the company’s presence at the Hampton Clas-sic through their signifi cant boat installation. She also explained how relationships cultivated at the Hampton Classic oft en resulted in a sale later on in the season.
Kate Fullam, Communications Coordinator at Southampton Hospital (the Hampton Classic’s offi cial charity part-ner) talked about the horse show’s relationship with the hospital, as well as all the ways the Hospital utilizes their booth at the show to raise awareness of the services the hospital off ers.
Courtney Ratcliff e, Director of Communications and Brand Management of Douglas Elliman discussed how she raised brand awareness at the Hampton Classic. In addition to extensive signage, a special section of advertising in the Offi cial Hampton Classic Program, Douglas Elliman also utilized their Chalet daily to entertain.
Th e keynote speaker, Anne Bahr-Th ompson, Founding Partner of onesixtyfourth LLC, discussed ways in which sponsors could activate their sponsorships in order to develop and maintain meaningful relationships with Hamp-ton Classic attendees. Her emphasis on “return on relationship” as a way to evaluate event sponsorships was par-ticularly compelling.
Immediately following the presentations, attendees networked with one another and enjoyed a delicious meal in the beautiful Junior League townhouse & courtyard.
2015 Sponsor Workshop
2015 sponsor report / 3
Th e Hampton Classic Horse Show executes an extensive advertising campaign throughout the East End of Long Island, in the greater New York Area, and through equine media outlets with a much larger reach. Some ads ap-pear courtesy of our sponsors with whom we have trade relationships, and other ads are part of a paid advertising campaign. Th e Classic’s advertising placements this year included ads in local media outlets as well as in a variety of national and regional publications. In addition, Hampton Classic ran extensive radio and television advertising on Long Island and in New York City.
RadioCommercial spots ran on a number of Eastern Long Island radio stations, including WBAZ and WEHM (Long Island Radio Broadcasting), and WLNG. Vignettes featuring Hampton Classic highlight events ran on Peconic Public Broadcasting 88.3. In addition, the Hampton Classic ran an extensive fl ight of spots on the iHeartMedia portfolio of stations, including Z100, KTU103.5, and Lite FM 106.7 in New York City. Spots also ran on WSHU.
TelevisionIn advance of the 2015 Hampton Classic, television ads were presented by media sponsors Cablevision Systems Corporation, and WVVH Hamptons Television. A 30 second commercial for the Classic aired hundreds of times on WVVH locally and in Manhattan. Th e same commercial ran extensively through the month of August on sta-tions carried by Cablevision, airing 599 times, reaching more than 794,000 Cablevision customers in Nassau and Suff olk.
Print Publication Location Placements CirculationBay Street Th eatre Sag Harbor, NY 2 10,000Beach New York, NY 1 30,000Dan's Papers Southampton, NY 4 45,000East Hampton Star East Hampton, NY 1 30,000Equestrio New York, NY 1 35,000FEI World Cup Journal Las Vegas, NV 1 10,000Guild Hall East Hampton, NY 1 26,000Hampton Designer Showhouse New York, NY 1 7,000HAMPTONS New York, NY 8 40,000Hamptons Int'l Film Festival Southampton, NY 1 5,000Hamptons Pet Water Mill, NY 1 50,000HC&G New York, NY 3 40,000Horse Directory Riverhead, NY 1 4,500Long Island Pulse Patchogue, NY 1 125,000New York Junior League Journal New York, NY 1 500SH Hospital Event Journal Southampton, NY 1 750Sidelines Wellington, FL 1 24,000Southampton Press Southampton, NY 1 22,564Today's Equestrian Eastchester, NY 2 10,000WIHS Program Washington, DC 1 1,500
Advertising & Promotion Print - Radio - Television
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Internet & E-blasts
Th e Hampton Classic website (designed by iEquine) off ered com-petition schedules and results, photographs, general show infor-mation (including listings of boutique vendors, history, and ac-commodations) and sponsorship and advertising information. Corporate partners were highlighted with scrolling logos on the website. Longines provided a “countdown” to the event, and had a clock-face to tell the current time.
Exhibitors were also able to submit their entries online through Equestrian Connect. Th e service was off ered free of charge.
Th e Hampton Classic sent out a handful of “blast” emails to the Hampton Classic’s email database. Th ese email blasts updated subscribers on developments at the show while oft en tying in a special off er or invitation from a sponsor.
Social Media - Facebook, Twitter & Instagram
Th e Hampton Classic’s Facebook page, now in its sixth year, has more than 18,000 followers. Th e Classic’s Facebook page includes photos, updated information, and discussion topics year-round. Th e Hampton Classic initiated a number of Facebook ad buys and “promoted posts” this year, leading to a signifi cantly enhanced reach.
Th e Hampton Classic also has an active Twitter page. Once again, the Hampton Classic provided its followers with real-time com-petition updates. And, dozens of additional tweets and re-tweets were initiated to highlight winners, sponsor activities, shopping, and other happenings around the Hampton Classic show grounds.
Sample E-blast
Tweet from @I_LOVE_NY
Electronic Media
2015 sponsor report / 5
Th e Hampton Classic’s Instagram account reached more than 7,500 followers (more than double the amount of last year!). Th e Hampton Classic’s Instagram showcases images of the show grounds throughout the year, and as the building process is underway over the summer. Photos depicted the grounds growth from an empty fi eld off -season being built up to a “mini-city” as the show approached.
GiltCity
For the fi ft h year, Hampton Classic was promoted as part of a special off er from GiltCity, where their subscribers could purchase discounted car-load week passes or a second-row VIP table on Opening Day, August 23. Th e “fl ash sale” through GiltCity served as an awareness builder to the site’s affl uent subscriber base.
Hampton Classic Instagram
Gilt City New York Promotions
Advertising & Promotion
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Saucy Piaffe
Saucy Piaff e created a Hampton Classic branded soft brush which was off ered for sale in the Hampton Clas-sic Souvenir booth. Th e brush featured the Hampton Classic logo.
GiGi New York
GiGi New York cre-ated a custom col-lection of items for the Hampton Classic Souvenir Shop featur-ing this year’s post-er. Items included a shoulder bag, keep-sake box, and guest book.
Logo’d Brushes from Saucy Piaffe
Advertising & Promotion Cross Promotion
Tote bag, leather box, & guest book created
by GiGi New York.
2015 sponsor report / 7
Advertising & Promotion Sample Advertisements
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Advertising & Promotion Sample Advertisements
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Approximately 450 working posters were displayed in retail locations and other high traffi c areas throughout the East End of Long Island.
Advertising & Promotion Working Poster
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Celebrities & Socialites
1. Peter King, 2. Sam & Libby Edelman 3. Elisa DiStefano, 4. Chris Wragge & wife, 5. Ramona
Singer, 6. Luanne de Lesseps, Jill & Bobby Zarin, 7. Kelly Bensimon
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2015 sponsor report / 11
2015
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8. Judith & Rudy Giuliani, 9. Mary-Kate Olsen, 10. Katie Couric & Michael Bloomberg, 11. Dan Gatsby & B. Smith, 12. LA Reid & family, 13. Brooke Shields
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2015 Celebrities & Socialites
14, Matt Lauer, 15. Jill Rappaport, 16. Luis Ortiz, 17. Martha Stewart, 18. Jim Lipton, 19. Tom Wolfe, 20. Stewart F.
Lane, Bonnie Comley & daughter Leah, 21. Richard Johnson & family
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Th e Hampton Classic is a 501(c)3 non-profi t corporation with a two pronged mission – to put on the best horse show possible and to support other non-profi t organizations.
Th e Hampton Classic gives away VIP ticket packages (good Tuesday – Satur-day) to charity auctions, valued at $2,500 per package, and a gift package of a general admission pass for the week, a poster, and a program, valued at $150, for charity raffl es. Additionally, the Hampton Classic donates a Chalet Table, valued at $17,500, to a select charity auction. Th e Classic donated approxi-mately $195,000 worth of Chalet Tables, VIP packages, and raffl e packages for the 2015 show.
As the Hampton Classic’s “Offi cial Community Partner,” Southampton Hos-pital has a booth on-site to accept donations and inform visitors about the services of their hospital, receives VIP tables to interact with donors and oth-
er stake holders, and receives complimen-tary admission for all hospital employees. Th e Classic also makes an annual fi nancial contribution to the hospital and has given approximately $2 million since the partnership began.
Th e Ferrara family sponsored the “Jump for the ASPCA” Challenge in honor of Roseann Castellano. Each time the ASPCA jump was cleared in competi-tion, the Ferrara fam-ily donated $5 to the ASPCA. During the
$250,000 Hampton Classic Grand Prix presented by Longines, the Ferrara family donated $100 for each successful jump eff ort, and during the jump-off , $1,000. Th e total raised was $13,530.
For the past four years, we have partnered with the Sag Harbor Food Pan-try. On Tuesdays and Wednesdays, a full carload of people is admitted at no charge if three or more non-perishable items are donated.
Southampton Hospital Booth
Sample Donation Flyer
“Jump for the ASPCA” Sponsor
charitable components Donations & Community Partners
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VIP Table & Chalet Examples
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May 14, 2015 Poster Artist Selected for 40th Hampton Classic Horse Show
May 20, 2015 Hampton Classic Horse Show Returns for 40th Year
June 10, 2015 Hampton Classic to Host $10,000 Sam Edelman Equitation Championship
August 23, 2015 Colvin Claims $50,000 iHeartMedia Hunter Derby at Hampton Classic
August 23, 2015 Long Island Sportsmanship Award Marks the Atlantic Opening Day at the Hampton Classic
August 24, 2015 Riders with Disabilities Earn Championships at 40th Annual Hampton Classic
August 24, 2015 Hampton Classic Hosts Biggest ASPCA Day Ever
August 24, 2015 Hase and Marder-O’Connor Tie for Local Grand Hunter Title at the Hampton Classic
August 25, 2015 Galet Wins Award for Best Boutique At Hampton Classic
August 25, 2015 Gallagher Grabs $20,000 Royalton Farms Jumper Challenge at Hampton Classic
August 26, 2015 Sweetnam Continues Irish Winning Streak at Hampton Classic
August 26, 2015 Stewart Tough to Beat in the Hampton Classic Hunter Ring
August 27, 2015 Waldfogel Flies to Low Amateur-Owner Jumper Championships at Hampton Classic
August 27, 2015 Sweetnam Tops $10,000 Bright Side Farm Jumper Class at Hampton Classic
August 28, 2015 Sorensen and Wriomf Chosen Best Turned-Out Pair at 40th Annual Hampton Classi
August 28, 2015 McArdle Notches $15,000 Merrill Lynch Speed Derby at Hampton Classic
August 28, 2015 Ward Wins $50,000 Douglas Elliman Grand Prix Qualifi er at Hampton Classic
August 29, 2015 Colvin Earns Junior Hunter High-Score Award at 40th Hampton Classic
August 29, 2015 Optimum Kids Day Draws Big Crowd at 40th Annual Hampton Classic
August 29, 2015 O’Shea Crosses the Line in Time to Win $40,000 Longines Cup at the Hampton Classic
August 29, 2015 Colvin Smoothly Notches $10,000 Sam Edelman Equitation Championship at the Hampton Classic
August 30, 2015 Deslauriers Speeds to Top of $25,000 Campbell Stables Show Jumping Derby at the Hampton Classic
August 30, 2015 Colvin Rides to Four Top Ribbons in Hampton Classic’s Hermes Hunter Classic
August 30, 2015 Polle Flies to Victory in $250,000 Hampton Classic Grand Prix, presented by Longines
Th e Hampton Classic executed an extensive media campaign, issuing approximately 250 credentials to the working media, who worked onsite in the ringside LONGINES Media Tent. In addition to supporting the media’s professional needs with covering the show, the Hampton Classic treated the media to an Opening Day luncheon sponsored by Robbins Wolfe Eventeurs (with complimentary champagne from Champagne Louis Roederer), and a media luncheon sponsored by Panera Bread on Grand Prix Sunday.
Th e Hampton Classic Press Offi ce prepared and distributed press releases prior to, during, and following the show. All Hampton Classic releases, as well as press releases from Hampton Classic Sponsors, were made available to the media through an electronic press kit on the Hampton Classic website. Hampton Classic’s press release subjects and distribution dates are included below.
media Campaigns & Press Releases
2015 sponsor report / 17
The Atlantic Opening Day
Th e Atlantic Opening Day kicked off this year with the immensely popular Leadline division in the Grand Prix Ring, judged by Olympian Joe Fargis. Shanette Barth Cohen, Executive Director of the Hampton Classic and Bob
Chaloner, President of Southampton Hos-pital gave welcome remarks on the fi eld just prior to the start of the $50,000 iHeart-Media Hunter Derby, presented by Ghurka. As sponsor of Opening Day, the Atlantic Hotel received recognition on the VIP cre-dential to gain access to the tents, an advertisement on the back of the jump wraps, and mention in press and advertis-ing leading up to Opening Day.
Hampton Classic VIP Lounge
Two diff erent sponsors decorated the VIP Lounge in the Grand Prix Tent at the 2015 Hampton Classic – Roche Bobois, Sunday August 23 through Th ursday, August 27, and LONGINES, Friday August 28 through Grand Prix Sunday, August 30. With their colorful and modern pieces, Roche Bobois off ered Hampton Classic VIP patrons an impressive space to relax and watch the show at the beginning of the week, while Longines showcased their exquisite collection of watches and gave LONGINES representatives the chance to interact with Hampton Classic VIP tent patrons at the end of the week.
Bob Chaloner & Shanette Cohen
Joe Fargis judging the Leadline Divisions
VIP Lounge designed by Roche BoboisVIP Lounge designed by LONGINES
on-site visibilty Activities
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Citarella Cookie Decorating
On Th e Atlantic Opening Day, August 23, Citarella provided a cookie decorating station in the Exhibition Tent. Children were able to produce their own colorful creations using Citarella ingredients including frosting, jelly-beans, and sprinkles, all under the supervision of the head pastry chef from the Bridgehampton store. Th emed to commemorate the Hampton Classic and the beautiful East End of Long Island setting, the delicious cookies were a tasty souvenir for children to take home.
Long Island Horse Show Series for Riders With Disabilities Finals (LIHSSRD)
For the tenth year, the Hampton Classic hosted the LIHSSRD Finals, sponsored by Bridgehampton National Bank. Held in Jumper Ring II, the day’s events could be enjoyed by spectators from the shade and comfort of the tent by Jumper Ring II. Th e champions in each division also received a beautiful scrim sheet courtesy of Hermès Ameri-cana Manhasset. At the awards breakfast held in the Horseman’s Chalet, competitors got their participation rib-bon and gift bag from Pan-American Games individual gold medalist McLain Ward, as well as Grand Prix Rider Quentin Judge.
Citarella sugar cookie decorating was a highlight in the Kids Tent on Opening Day
Activities
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ASPCA Adoption & Animal Welfare Day
Th e Hampton Classic held its sixth annual “ASPCA Adoption & Animal Welfare Day” on Monday, August 24. Hosted by Today correspondent Jill Rappaport and by ASPCA ambassadors Georgina Bloomberg, Brianne Goutal, Haley Barnhill, Stacia Madden, and Jennifer Gates adoptable horses were presented to a Hampton Classic audi-ence in the Anne Aspinall Ring. Hayley Barnhill, a former ASPCA Maclay Finals winner, rode one of the adopt-able horses to showcase the horse’s “rideability” and help raise awareness about fi nding forever homes for horses in need.
In addition, adoptable dogs and cats were showcased in the Kid’s Area in the Boutique Garden.
Haley Barnhill demonstrates the rideability of a former polo pony
Stacia Madden, Valerie Angeli, Jill Rappaport, Haley Barnhill and Georgina Bloomberg
Dogs and cats were available for adoption through the following groups -- Brookhaven Animal Shelter, Southampton Animal Rescue Foundation, Last Chance Animal Rescue, Gimme Shelter, ARF, Ruff House Rescue, and Tails of Courage
on-site visibilty
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Best Boutique Contest
Th e Hampton Classic, once again, held a “Boutique Ven-dor Contest”, presented by Equestrian Stylist, recognizing excellence in boutique design. Th is year’s judges, Mary-Kate and Ashley Olsen and Ashley Cline of Equestrian Stylist, selected the most inventive, luxurious, and well-designed boutiques. First place was awarded to Galet, second place to Hermès and third to the Ghurka. Th e winners displayed the award ribbons in their booths, and received a pair of passes for the VIP Tents.
Stony Brook Medicine
Hampton Classic partner, and provider of our on-site First Aid and ambulance service, Stony Brook Medicine hosted Wendy the Pipecleaner Lady. A special
Stony Brook Medicine space was established in the Kid’s Area and medi-cal staff from Stony Brook Children’s Hospital was on-hand to answer ques-tions and provide infor-mation.
Modeling a Wendy the Pipecleaner Lady creation
Volunteers were on-hand to teach kids how casts
are made
Javier Goggins, with Galet, is presented with his blue ribbon from Ashley Cline & Mary-Kate Olsen
Hermès American Manhasset boutiqueGhurka boutique
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Hampton Classic Exhibitor Party
Hampton Classic exhibitors, vendors, grooms, trainers, offi cials, crew, and other friends of the show enjoyed the annual Exhibitor Party on Wednesday, August 26 in the USET Tent. Ap-proximately 700 guests enjoyed complimentary food and beverages served by dozens of Hampton Classic volunteers while listening to music by Ray Jarrell Entertainment. Attendees watched as chil-dren participated in the JustWorld International Horseless Horse Show, which took place in the Grand Prix fi eld during the event.
JustWorld International Horseless Horse Show & Silent Auction
Th e JustWorld International Horseless Horse Show provided entertainment on Wednesday evening during the Hampton Classic Exhibitor party. Young competitors cleared mini jumps against the clock while being judged by some of the nation’s top up and coming junior riders. Parents watched from the USET Tent, where they enjoyed food and refreshments, as well as a silent auction to benefi t JustWorld. Many of the auction items were provided by other Hampton Classic sponsors and boutique vendors.
on-site visibilty
Exhibitor Party Volunteers
A horseless horse show competitor One of the many silent auction items
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Southampton Hospital Tick Awareness Campaign
Southampton Hospital brought “Tick-Wise” to the Hampton Classic this year. “Tick-Wise” is an educational program de-signed to teach young children and parents tick bite prevention and treatment. Southampton Hospital brought this message to life through a puppet show and hands-on learning center.
VIP Table Décor Contest sponsored by Hamptons Cottages & Gardens
For the fi ft h year, Hamptons Cottages & Gardens sponsored a VIP Table Décor Contest. Editor in Chief, Kendell Cronstrom, was on-hand to judge the tables on Grand Prix Sunday, making the diffi cult decision as to which tables had the most beautiful and unique presentations. Th e top three tables were featured on the Hamptons Cottages & Gardens website and in the holiday issue. First place went to the Feff er table, second went to Amy’s Flowers & the Milk Pail, and the third place table belonged to the Wölff er Estate Vineyard & Stables. Th e winners were an-
nounced just prior to the start of the $250,000 Hamp-ton Classic Grand Prix presented by Longines.
Activities
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Optimum® Kids Day
On Saturday, August 29, children under 12 received a free pony ride and gift as part of Optimum® Kids Day. Children had the opportunity to visit a petting zoo featuring llamas, alpacas, sheep and goats. Other highlights included a magician, face-painting, airbrush tattoos, and craft projects with the Ross School and the Riverhead Foundation for Marine Research, and performances by Ray Jarrell Entertainment and the Bellini Family Circus & Friends.
Wood Kingdom’s playground featured climbing equipment, swings, a slide, and furniture for kids and adults.
on-site visibilty
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ASPCA
House Portraits of Barbara Bellin Beval Saddlery
Del Jou Art Gallery Der Dau Custom Boots & Shoes
Boutique Examples
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Devoucoux EQUIS
Hästens
Hunt Ltd. KEP Italia
on-site visibilty
GiGi New York
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Psycho Bunny Strong’s Marine
The Styleliner
on-site visibilty Boutique Examples
Land Rover / Jaguar Marders
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2015 sponsor report / 27
Th e Hampton Classic was the site of numerous sponsor receptions and social functions during the show week.
On Wednesday, August 26, and Th ursday, August 27 Bridgehampton National Bank held customer appre-ciation events in a Hampton Classic Chalet. With the Grand Prix fi eld as backdrop, guests enjoyed lunch and the opportunity to watch world-class show-jumping.
Air Charter Services hosted a “Glamour in the Skies” event in the Jumper Ring II Tent on Tuesday to promote their air travel services. Guests enjoyed complimen-tary tea sandwiches, appetizers, and beverages. Guests also had the opportunity to meet air ambassador Erik Lindbergh and could enter a raffl e to win a helicopter trip around Manhattan.
On Th ursday morning, Th e Scout Guide showcased their guides in the Jumper Ring II Tent. Guests in the Jumper II Tent enjoyed complimentary breakfast while browsing the Scout Guide’s beautiful books.
Olympian and Grand Prix rider, Margie Engle attended Bridge-hampton National Bank’s lunch and made remarks.
Claudia Pilato, Director of Marketing, addresses their guests.
Air Charter Services’ beautifully decorated “treat” table in the tent at the Jumper 2 Ring.
The Scout Guide Equestrian display
on-site visibilty Receptions
L - R
: Pris
cilla
Deg
an p
hoto
sL
- R: P
risci
lla D
egan
, Lisa
Tam
burin
i pho
tos
28 / 2015 sponsor report
L-R:
jenn
ifer Th
om
as, P
risci
lla D
egan
pho
tos
L-R:
Len
ny S
tuck
er p
hoto
s
On Wednesday, August 25, the ASPCA held an “ASPCA Equine Town Hall” reception in a Hampton Classic Cha-let. Attendees learned about current and critical equine welfare issues and how to make a positive diff erence in the lives of horses.
On Friday, August 29, Cornell Ruffi an Equine Specialists had members of their top-notch veterinary team on-hand in the Jumper Ring II Tent to help to educate Hampton Classic attendees on the services their veterinary center off ers. A complimentary brunch was also served.
In the Boutique Garden on Friday, Priscilla Smith Gremillion and Hermès Americana Manhasset hosted a reception at the Hermès store. While enjoying catering by Robbins Wolfe Eventeurs, guests shopped the beautiful selection of equestrian apparel and accessories.
ASPCA Equine Town Hall attendees and speakers
on-site visibilty Receptions
2015 sponsor report / 29
on-site visibilty Sampling & Distribution
Chateau D’Esclans conducted a rosé tasting out-side of the LONGINES Lounge in the Grand Prix VIP tent on Friday, August 28.
Panera provided complimentary breakfast and lunch to members of the working media in the LONGINES Media Tent.
Citarella provided breakfast and lunch to those who had access to the International Stabling Area on the fi nal four days of the Hampton Clas-sic.
Hermès reception
guests enjoyed cater-
ing from Robbins
Wolfe Eventeurs while
shopping.
Below, Priscilla Smith
with Hamptons Maga-
zine Publisher, Debra
Halpert
Chateau D’Esclans tasting
Citarella provided lunch for the International Stabling area
Jenn
ifer Th
om
as p
hoto
s
Liz S
orok
a pho
to
30 / 2015 sponsor report
Essentia sampled its water to attendees by the Kids Tent on Opening Day, August 23.
Many of the Hampton Classic’s media partners received on-site distribution of their publications in high-traffi c areas of the show grounds, including in the VIP Tents, Food Court, and Information Booths. Publications dis-tributed included local publications like Dan’s Papers, Long Island Pulse and Hamptons Magazine and eques-trian publications like Equestrio.
As part of an enhanced media partnership, Equestrio Magazine and Long Island Pulse were placed on each VIP table on designated days during the horse show, in addition to being available on racks through-out the showgrounds.
Sponsors had the opportunity to provide gift s for Hamp-ton Classic VIP patrons, exhibitors, and members of the working media through the Hampton Classic gift bags. Hampton Classic VIP bags (quantity: 250) were provided by Royalton Farms and distributed to the patrons in the three VIP tents throughout the show week through a voucher system. Hampton Classic media bags (quantity: 250) were provided by Bridgehampton National Bank and given to the members of the media. Hampton Classic exhibitor bags (quantity: 500) were provided by KEP Italia and given to riders at the Hampton Classic Information Booth.
Essentia Water tasting tent & crew
Media partners in magazine racks
on-site visibilty Sampling & Distribution
KEP Italia sponsored rider bags Royalton Farms sponsed VIP bags
L - R
: Ric
hard
Lew
in, R
osan
na B
racc
ini
phot
osL
- R: K
ate S
orok
a, Ro
sann
a Bra
ccin
i pho
tos
2015 sponsor report / 31
on-site visibilty Signage
Jumbotron
Rigid signs
Grand Prix Ring fl ags Bleacher seating banner placement
Entrance Road Banners
Scoreboards
Grandstand Banners
Schooling Ring BannersJumper 2 Ring Banners
L - R
: Pris
cilla
Deg
an, R
osan
na B
racc
ini,
Liz S
orok
a pho
tos
L - R
: Kat
e Sor
oka,
Rich
ard
Lew
in (2
) pho
tos
Top-
Botto
m: P
risci
lla D
egan
pho
tos
Liz S
orok
a pho
toL
- R: R
osan
na B
racc
ini p
hoto
s
32 / 2015 sponsor report
equis best turned out horse $30,000 LONGINES Rider Challenge
Champagne Louis Roederer LONGINES
on-site visibilty Special Awards
LONGINES presented Karen Polle with a timepieceA Jeroboam of Cristal was awarded to Karen Polle
won by Wriomfpresented by Chris Sorenson
$30,000 & a LONGINES timepiece were awarded to Shane Sweetnam
L - R
: Th e
Boo
k, L
LC, P
risci
lla D
egan
pho
tos
L - R
: Sha
wn
McM
illen
Pho
togr
aphy
, Len
ny S
tuck
er p
hoto
s
2015 sponsor report / 33
$50,000 iheart media Hunter Derbypresented by Ghurka
on-site visibilty Sponsored Classes
won by Vailleroridden by Victoria Colvin
cornell ruffian equine specialistslocal hunter professional champion
section b
won by Rockfordridden by Holly Orlando
$10,000 shamrock venturesopen jumper class
won by Cosma 20ridden by Abigail McArdle
revco local junior hunter championsection a
won by Al Pacino Iridden by Olivia Kramer
L - R
: Th e
Boo
k, L
LC, S
haw
n M
cMill
en P
hoto
grap
hyL
- R: S
haw
n M
cMill
en P
hoto
grap
hy (2
)
34 / 2015 sponsor report
$5,000 rose hill amateur owner Jumper Class
Sponsored Classes
won by Orientalesridden by Sima Morgello
$20,000 Royalton Farms Jumper Challenge
won by Esquina Von Klapschetridden by Lorcan Gallagher
$10,000 Wölffer Estate Open Jumper
won by Cordonosridden by Todd Minikus
$10,000 marders Open Jumper
won by Venturo 9ridden by Shane Sweetnam
L - R
: Th e
Boo
k, L
LC (2
)L
- R: Th
e B
ook,
LLC
, Sha
wn
McM
illen
Pho
togr
aphy
2015 sponsor report / 35
$5,000 Strong’s Marine Amateur OwnerJumper Classic
$15,000 Merrill Lynch Speed Derbypresented by Sotheby’s International Realty
$50,000 Douglas Elliman Grand Prix Qualifierpresented by LONGINES
on-site visibilty
won by Zorroridden by Emma Waldfogel
won by Cosma 20ridden by Abigail McArdle
won by HH Azurridden by McLain Ward
$10,000 Sam Edelman Equitation Championship
won by Victoria Colvin
L - R
: Th e
Boo
k, L
LC (2
)L
- R: S
haw
n M
cMill
en P
hoto
grap
hy, Th
e B
ook,
LLC
36 / 2015 sponsor report
$15,000 Carolex Junior/Amateur Owner Jumper Classic $40,000 LONGINES Cup
Hunt Ltd. Amateur-Owner 3’6” Hunter,36 Years & Over Championship
GIGI New York Amateur-Owner 3’6” Hunter,18-35 Years Championship
Sponsored Classes
won by Mirror Imageridden by Ellen Toon
won by Chablisridden by Kelly Tropin
won by Callas 2ridden by Danielle Torano
won by Skara Glen’s Dolphinridden by Paul O’Shea
L - R
: Th e
Boo
k, L
LC (2
)L
- R: S
haw
n M
cMill
en P
hoto
grap
hy, Th
e B
ook,
LLC
2015 sponsor report / 37
$10,000 Hermès Classic
$250,000 Hampton Classic Grand Prixpresented by Longines
$25,000 Campbell Stables Show Jumping Derby
on-site visibilty
won by With Wingsridden by Karen Polle
won by Hesterridden by Lucy Deslauriers
won by Way Coolridden by Victoria Colvin
L - R
: Sha
wn
McM
illen
Pho
togr
aphy
, Th e
Boo
k, L
LCL
- R: K
ate S
orok
a, Sh
awn
McM
illen
Pho
togr
aphy
38 / 2015 sponsor report
Rosa
nna B
racc
ini p
hoto
sRo
sann
a Bra
ccin
i pho
tos
Sponsored Jump Examples
ASPCA Campbell Stables
Der Dau Douglas Elliman Real Estate
Hermès Jaguar
L - R
: Len
ny S
tuck
er, R
osan
na B
racc
ini p
hoto
s
2015 sponsor report / 39
on-site visibilty
LONGINES Royalton Farms
Sam Edelman Shoes Sotheby’s International Realty
Wölffer Estate & Vineyard
Kate
Sor
oka p
hoto
sL
- R: R
osan
na B
racc
ini,
kate
Sor
oka p
hoto
s
kate
Sor
oka p
hoto
40 / 2015 sponsor report
Top-
Botto
m (l
eft c
olum
n): K
ate S
orok
a, Kr
istin
L. G
ray,
Kate
Sor
oka (
2) -
(rig
ht co
lum
n) P
risci
lla D
egan
, Lisa
Tam
burin
i, Ka
te S
orok
a (2)
Other Exposure
Hermès ribbon in Anne Aspinall Ring
KEP Italia helmet display in the Hampton Classic Patio
Sam Edelman Rider Numbers
What Goes Around Comes Around trunk show held in the Hampton Classic Patio
Sponsor branding at bars
Sponsored Jump Crew Shirts
LONGINES provided monitors & Rider Challenge Board
2015 sponsor report / 41
on-site visibilty
VIP Table Centerpieces by Amy’s Flowers Royalton Farms charging station
Bridgehampton National Bank ATM
LONGINES displays of clocks and Equito
Land Rover & Jaguar displays HEART Equine Ambulance
L - R
: Ros
anna
Bra
ccin
i (2)
, Kat
e Sor
oka p
hoto
sL
- R: R
osan
na B
racc
ini,
Prisc
illa D
egan
, Ros
anna
Bra
ccin
i pho
tos
L - R
: Liz
Sor
oka,
Kate
Sor
oka p
hoto
s
42 / 2015 sponsor report
Top
- Bot
tom
(left
col
umn)
- Li
sa T
ambu
rini,
Kate
Sor
oka (
right
colu
mn)
Lisa
Tam
burin
i, ka
te S
orok
a, Ri
char
d Le
win
, Ros
anna
Bra
ccin
i
on-site visibilty Other Exposure
Landscaping PartnersOnce again, Marders helped to beautifully
landscape the Hampton Classic showgrounds with major installations at the Grand Prix en-
trance, Jumper Ring II, the Chalet Entrance, and with impressive planters around the grounds. Creative Touch Landscaping joined the show
this year with new installations at the entrance to the Der Dau Rider Lounge and in the Grand Prix. The Hampton Classic also acknowledges the invaluable support of its other nursery and fl oral partners: Amy’s Flowers, Bridgehampton Florist, Dragonfl y Landscape Design, Lilee Fell, Lynch’s Garden Center, Tara Gardens, and Wild
Orchid Gardens.
PRIV, a health and wellness app, provided complimentary mini-manicures & hair styling to attendees in the VIP tents, HC Patio & Exhibitor Party.
Der Dau Rider Lounge
Essentia provided food court umbrellas
Apples sponsored byPalm Beach Academy
2015 sponsor report / 43
GR
AN
D P
RIX
/ U
SE
T /
C
HA
LE
T T
EN
TW
rist
ban
d V
ou
cher
THE HAMPTON CLASSIC GRAND PRIX SUNDAY
AUGUST 30, 2015
LO
NG
INE
S
Pri
vate
Ch
alet
Wri
stb
and
Vo
uch
erTHE HAMPTON CLASSIC
GRAND PRIX SUNDAY
AUGUST 30, 2015
Do
ugl
as E
llim
an
Pri
vate
Ch
alet
Wri
stb
and
Vo
uch
er
THE HAMPTON CLASSIC GRAND PRIX SUNDAY
AUGUST 30, 2015
on-site visibilty Passes & Credentials
44 / 2015 sponsor report
On Opening Day, August 23rd, members of the working media enjoyed a luncheon compliments of Robbins Wolfe Eventeurs & Champagne Louis Roederer in the Douglas El-liman Chalet. Welcome remarks from Board President Dennis Suskind, Executive Direc-tor Shanette Cohen, and Marty Bauman, chief Hampton Classic Press Offi cer were made.
A press conference was held at the conclusion of the $40,000 Longines Cup on Saturday. Th e top three fi n-ishers, Paul O’Shea, Hayley Barnhill, and Molly Ashe-Cawley answered questions from the media in the beautiful Longines Chalet. Juan
Carlos Capelli, Vice President and Head of International Marketing, was on-hand to make remarks as well.
Th e 40th annual Hampton Classic concluded with the $250,000 Hamp-ton Classic Grand Prix presented by Longines and the awarding of the winner of the $30,000 Longines Rider Challenge. Th e top three Grand Prix fi nishers, Karen Polle, Todd Minikus, and Chris Sorensen were joined by Course Designer, Guilherme Jorge, and Juan Carlos Capelli of Longines for a post event press conference where they made remarks and fi elded questions from the media. Th e press
conference, hosted in the Longines Chalet, was facilitated by Marty Bauman.
2015 Press Conferences
Dennis Suskind (left) and Marty Bauman (right)
Paul O’Shea & Molly Ashe-Cawley
Hayley Barnhill
Shane Sweetnam, LONGINES Rider Challenge Winner, Juan Carlos, Karen Polle, Todd Minikus, and Chris Sorensen each awarded a LONGINES timepiece
Lisa
Tam
burin
i pho
tos
Prisc
illaa
Deg
an p
hoto
s
2015 sponsor report / 45
Print Publication Location Circulation Placements ImpressionsAvenue on the Beach New York, NY 50,000 1 150,000BCM Horse International Th e Netherlands 19,000 1 57,000Beach New York, NY 30,000 2 90,000Chronicle of the Horse Middleburg, VA 14,000 2 84,000Cottages & Gardens New York, NY 40,000 6 720,000Dan’s Papers Southampton, NY 36,903 11 110,709East Hampton Star East Hampton, NY 30,000 5 90,000Equestrio Switzerland 20,000 6 360,000Equine Journal North Oxford, MA 11,000 2 66,000Hamptons Magazine New York, NY 36,000 11 108,000Hamptons Monthly New York, NY 210,000 3 1,890,000Hamptons Pet Watermill, NY 50,000 1 150,000Hamptons Real Estate Showcase Southampton, NY 40,000 3 360,000Horse Directory Manorville, NY 2,000 1 6,000Horse N Pet Journal Gainesville, FL unknown 2 unknownHorse News Flemington, NJ 10,000 1 30,000Horse Sport Ontario, Canada 23,000 1 69,000LI Pulse Patchogue, NY 125,000 1 375,000Millenum Magazine New York, NY 40,000 1 120,000New York Daily News New York, NY 530,924 7 11,149,40New York Post New York, NY 422,163 2 1,266,489New York Times New York, NY 676,000 1 2,028,000Newsday Melville, NY 437,000 1 1,311,000Our Town - Th e Downtowner New York, NY 25,000 1 75,000People New York, NY 3,527,541 4 42,330,492Sag Harbor Express Sag Harbor, NY 3,000 3 9,000Sidelines Wellington, FL 23,737 11 142,422Signature Detroit, MI 100,000 2 600,000South Bay Neighborhood News Lindenhurst, NY 134,395 9 3,628,665Star Magazine New York, NY 750,000 1 2,250,000Th e Jewish Connection Brooklyn, NY 20,000 3 180,000Th e Southampton Press Southampton, NY 22,564 11 67,692Time Out New York New York, NY 130,000 1 390,000Today’s Equestrian Coram, NY 10,000 9 270,00025A Magazine Long Island, NY 150,000 1 450,000US Weekly New York, NY 1,950,000 1 5,850,000Voz Southampton, NY 20,000 14 840,000Women’s Wear Daily New York, NY 61,000 1 183,000
25amagazine.com . . . . . . . . . . . . 327East.com . . . . . . . . . . . . . . . . . 99news.com . . . . . . . . . . . . . . . . . . 1AirCharterService.com . . . . . . . 1Allinort.blogspot.com . . . . . . . . 1Americanhorsepubs.org . . . . . . 1
AmsterdamNews.com . . . . . . . . 1Asia.eurosport.com . . . . . . . . . . 1aspca.com . . . . . . . . . . . . . . . . . . 1AvenueMagazine.com . . . . . . . . 2AverageSocialite.com . . . . . . . . . 1Barnmice.com . . . . . . . . . . . . . . . 4
BeachModernLuxury.com . . . . 1BHSHamptons.com . . . . . . . . . . 1Blacktiemagazine.com . . . . . . . . 1BridgehamptonFlorist.com . . . . 1BusinessInsider.com . . . . . . . . . . 1Buzz.com . . . . . . . . . . . . . . . . . . . 1
Citroenclassicusa.com . . . . . . . . 1Cognacscornermag.com . . . . . . 1Contactmusic.com . . . . . . . . . . . 3Cookeatshare.com . . . . . . . . . . . 1Cre.hyrej.com . . . . . . . . . . . . . . . 1CurbedHamptons.com . . . . . . . 1
Placements in such signifi cant print media as New York Times, Newsday, and the New York Post highlighted this year’s na-tional media coverage. Chronicle of the Horse, Equestrio, and Today’s Equestrian were among the prominent equestrian publications featuring coverage of this year’s show both locally and nationally. Advance publicity, on-site media relations and follow-up reporting led to hundreds of additional media placements. Only a sampling of these placements is included in this report. Th e following list chronicles media hits as of November 4, 2015.
On The Web
p r e s s coverage Print - Web - Radio
46 / 2015 sponsor report
DailyMail.com . . . . . . . . . . . . . . 5Dan’sPapers.com . . . . . . . . . . . . 24Downtownmagazine.com . . . . . 1EastHamptonPatch.com . . . . . . 2Ellimanmedia.com . . . . . . . . . . . 1en.horse-sport-travel . . . . . . . . . 1eonline.com . . . . . . . . . . . . . . . . . 1equestrian.usa.thescoutguide.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Equestrianlife.com.au . . . . . . . . 1EquestrianStylist.com . . . . . . . . 8Equestrio.com . . . . . . . . . . . . . . . 3EquineJournal.com . . . . . . . . . . 2EquiSearch.com . . . . . . . . . . . . . 6EquNews.com . . . . . . . . . . . . . . . 2Eqwo.net . . . . . . . . . . . . . . . . . . . 1Etalia.net . . . . . . . . . . . . . . . . . . . 1etonline.com . . . . . . . . . . . . . . . . 1Examiner.com . . . . . . . . . . . . . . . 1FineMagazineBlog.blogspot.com.1Flashmafi a.com . . . . . . . . . . . . . . 1Flirtingwithfl avors.com . . . . . . . 1Footwearnews.com . . . . . . . . . . 2Forevervogue.com . . . . . . . . . . . 1FourSquare.com . . . . . . . . . . . . . 1GettyImages.com . . . . . . . . . . . . 1GoodNewsPlanet.com . . . . . . . . 1Gotowncrier.com . . . . . . . . . . . . 1GrappaLane.com . . . . . . . . . . . . 1GreenwichFreePress.com . . . . . 2Groomssecrets.tumblr.com . . . . 1Hamptons.com . . . . . . . . . . . . . . 4Hamptons.curbed.com . . . . . . . 1
hamptons-magazine.com . . . . . 3Hamptonsmonthly.com . . . . . . . 1Healthyaging.net . . . . . . . . . . . . . 1HorsebackMagazine.com . . . . . 1HorseCollaborative.com . . . . . . 4HorseMagazine.com . . . . . . . . 10HorsesDaily.com . . . . . . . . . . . . 25Horsesourceofcourse.com . . . . . 1Horsetalk.co.nz . . . . . . . . . . . . . . 1HorseTalk.com . . . . . . . . . . . . . . 2Horsewebs.de . . . . . . . . . . . . . . . 1iequine.com . . . . . . . . . . . . . . . . . 1iloveny.com . . . . . . . . . . . . . . . . . 1ionthescene.com . . . . . . . . . . . . . 1IWMagazine.com . . . . . . . . . . . . 1JanetCharlton’sHollywood.com. . 1JTFarm.com . . . . . . . . . . . . . . . . 1KaeliKramerFoundation.org 1KDHamptons.com . . . . . . . . . . . 1KKBLoves.com . . . . . . . . . . . . . . 1LIPulse.com . . . . . . . . . . . . . . . . . 8liweekends.com . . . . . . . . . . . . . . 1Longines.com . . . . . . . . . . . . . . . 1Longislandbrowser.com . . . . . . . 1LongIslandExchange.com . . . . . 1LuxuryDaily.com . . . . . . . . . . . . 1Maderia.com . . . . . . . . . . . . . . . . 1MetroNY.com . . . . . . . . . . . . . . . 1MilleniumMagazine.com . . . . . 2NewJerseyHills.com . . . . . . . . . . 1News.hec.su . . . . . . . . . . . . . . . . . 1News.yahoo.com. . . . . . . . . . . . . 1Newsday.com . . . . . . . . . . . . . . . 9
NewYorkPost.com . . . . . . . . . . . 2NewYorksocialDiary.com . . . . . 2NewYorkTimes.com . . . . . . . . . . 2NJ.com . . . . . . . . . . . . . . . . . . . . . 6NoelleFlloyd.com . . . . . . . . . . . . 4Noodls.com . . . . . . . . . . . . . . . . . 1NY.Racked.com . . . . . . . . . . . . . 1Nymag.com . . . . . . . . . . . . . . . . . 1Oldfashionedmom.com . . . . . . . 2Olsensanonymous.blogspot.com.1OnlinePulse.com . . . . . . . . . . . . 1OptimumCommunity.com . . . . 2Pagesix.com . . . . . . . . . . . . . . . . . 1Patch.com . . . . . . . . . . . . . . . . . . 4Patrickmcmullan.com . . . . . . . . 1Peconicpublicbroadcastin.org. . 1People.com . . . . . . . . . . . . . . . . . 1Phelpssports.com . . . . . . . . . . . 10Pix11.com . . . . . . . . . . . . . . . . . . 2PR.com . . . . . . . . . . . . . . . . . . . . . 1Practicalhorsemanmag.com 3prnewswire.com . . . . . . . . . . . . . 1ProEquest.com . . . . . . . . . . . . . . 5Quintessentially.com . . . . . . . . . 2Ratemyhorsepro.com . . . . . . . . . 1Rew-online.com . . . . . . . . . . . . . 1roberthamptonhomes.blogspot.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Royherzl.com . . . . . . . . . . . . . . . 1Sagharboronline.com . . . . . . . . . 5ShelterIslandReporter.com . . . . 1Sidelines.com . . . . . . . . . . . . . . . 1Society-In-Focus.com . . . . . . . . 1
Sothebyshomes.com . . . . . . . . . . 1SouthamptonHospital.org . . . . . 1StacyKnows.com. . . . . . . . . . . . . 1Stalhendrix.nl . . . . . . . . . . . . . . . 1Starpulse.com . . . . . . . . . . . . . . . 1StyleOfSport.com . . . . . . . . . . . . 1SusansFavoritesHamptons.com. .1Sweetoakfarm.com . . . . . . . . . . . 1Th eaterlife.com . . . . . . . . . . . . . . 1thebridgehamptonfl orist.com. . . .1Th eChronicleofTh eHorse.com. . . .5Th eEastHamptonStar.com . . . 16Th eFPhoto.com . . . . . . . . . . . . . . 1Th ehamptons.com . . . . . . . . . . . 1Th eLeadPR.com . . . . . . . . . . . . . 1Th ePlaidHorse.com . . . . . . . . . 10Th eRealDeal.com . . . . . . . . . . . . 1Th eSuff olkTimes.com . . . . . . . . 1TooGlamToCare.com . . . . . . . . . 1Tripatini.com . . . . . . . . . . . . . . . 1TSGEquestrian.com . . . . . . . . . . 1USEF.org . . . . . . . . . . . . . . . . . . 21USEFNetwork.com . . . . . . . . . . 1Veryspecialjackets.wordpress.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3vogue.com . . . . . . . . . . . . . . . . . . 1Webnewswire.com . . . . . . . . . . . 2wmagazine.com . . . . . . . . . . . . . 2wn.com . . . . . . . . . . . . . . . . . . . . 4Worlddressagenews.com . . . . . . 1Worldofshowjumping.com . . . . 1WWD.com . . . . . . . . . . . . . . . . . 1YoungJumpers.com . . . . . . . . . . 3Zimbio.com . . . . . . . . . . . . . . . . . 1
RadioTh e Hampton Classic’s Offi cial Public Radio Station, Peconic Public Broad-casting, broadcast live from the Hampton Classic Patio on Opening Day, Sunday, August 23 and on the fi nal Saturday and Sunday, August 29 and August 30, and Marty Bauman participated in a daily call-in segment with Bonnie Grice on the other days of the show. In advance of the Classic, Sha-nette Cohen was interviewed on Peconic Public Broadcasting on two occa-sions. Th e WPPB coverage was sponsored by LONGINES.
Th e Classic received coverage from WLNG, which was on-site broadcasting live from the show grounds on August 26-28 .
p r e s s coverage Print - Web - Radio
Radio Outlet Show/Type DescriptionWLNG Live remotes W-F, 8/26-28WPPB Live Live remotes 8/23, 8/29, 8/30
Lisa
Tam
burin
i pho
to
2015 sponsor report / 47
p r e s s coverage Print Samples
Our Town - July 30 - August 5 Time Out - August 19-25
Southampton Press - August 20
48 / 2015 sponsor report
Print Samples
Today’s Equestrian - AugustDaily News - September 1
New York Post - September 2
US Weekly - September 21
2015 sponsor report / 49
p r e s s coverage
Horse Directory - October
The Chronicle of the Horse - September 14
Long Island Pulse - October
50 / 2015 sponsor report
Online Samples
DailyMail.com EllimanMedia.com
HAMPTONS.com
NewYorkSocialDiary.com
2015 sponsor report / 51
p r e s s coverage
People.com
PostPublishingBuzz.com
WomensWearDaily.com
StyleofSport.com
52 / 2015 sponsor report
ShowNet Vision provided complimentary live streaming of all Grand Prix ring competitions on the Hampton Classic’s website. Th e coverage, sponsored by LONGINES, included live commentary by Deb Placey, Jimmy Torano, and other guests during major classes including the Sam Edelman Equitation class, the Douglas Elliman Grand Prix Qualifi er, the LONGINES Cup, and the $250,000 Hampton Classic Grand Prix presented by Longines. Prior to each of these classes, ShowNet’s original 30-minute online show, “Time Allowed” featured rider interviews, course explanations, and other pre-game analysis. All of the coverage was enhanced with graphics provided by LONGINES, including 3-D course descriptions for our weekend highlight classes. In addition, ShowNet’s webcast of the Grand Prix aired on the equestrian social media website, iEquine, and the Grand Prix as well as select additional classes aired on USEF Network.
German network RTL, Germany’s biggest private TV station, featured coverage on Sunday, September 20 on the celebrity magazine show “Now TV”.
Th e Netherland’s third National Channel’s reality show, “LAUREN!” fi lmed at the Classic. Th is channel is focused on a younger audience – viewers are between 20 and 40 years old. Th e show has a viewing rate of about 1 million viewers.
p r e s s coverage Webcast & Television
Web/TV Outlet Show/Type DescriptionWVVH TV Live Event broadcasts Live from 1:00-5:00 pm daily, plus recap 8:00-10:00pmShowNet Grand Prix Ring Webcasts 8/23, 8/25-30News 12 Long Island News Feature
Prisc
illa D
egan
pho
tos
2015 sponsor report / 3
Hampton Classic Prize List
Th is 60-page publication pro-
vides a competition time sched-
ule, event specifi cations, rules
and entry forms. Listing of lo-
cal accomodations options and
advertisements targeting riders,
owners and trainers are included
as well. Circulation - 3,300
Sponsorship Guidelines
Provided to all corporate spon-
sors, this publication is a com-
prehensive instruction manual
with information about execut-
ing all of the elements typically
included as part of sponsorship
agreements.
Hampton Classic Program
Th is 300+ page book includes
a schedule, articles about the
sport, pictures of last year’s win-
ners, and beautiful ads.
Circulation - 4,000
Exhibitor IndexTh is is a listing of competitors
entered in the show as well as
score sheets for some of our
major classes. Th e cover art-
work was determined by a
FaceBook contest sponsored
by Dan’s Papers.
Jump Order CoversTh ese colorful folders hold the orders of go for the premiere events on Opening Day, Friday, Saturday, and Grand Prix Sun-day. Copies are distributed in our three VIP tents.
Boutique Garden / Stable Row Vendor Map Th e beautifully illustrated map was distributed at the informa-tion booths, in the VIP Tents, and in the show offi ce.
2015 Publications & Printed Materials
2015 sponsor report / 4
Corporate Platinum Sponsors thank you