SOCIAL MEDIA LAPTOP LAB

CASSIE ROBERTSSAFFIRE EVENTS

BIO

Cassie RobertsManager, Sales & Partnership

• Received BS Public Relations, & Masters Sport Management, The University of Texas

• United States Olympic Committee

• Rodeo Austin

Traditional Networking Model

WHY SOCIAL NETWORKING?

Local TV Ad Campaign: 200,000 people/commercial Print: Varies

based on Send

Local Radio Ad: 5,000 people/

commercial

*Based on midsized market

Social Networking Model

WHY SOCIAL NETWORKING?

ME: 1My Friends: 130 - 500+

My Friends’ Friends

250,000+

WHICH SITES DO I USE?

• Understand which social media outlets to use to get the most “bang for the buck”

• Become more comfortable with posting to your social media accounts and beyond

• Learn easy ways to keep up with your accounts, even in the off season

GOALS

If you have a smart phone, you can post from

your event grounds.

REAL-TIME MARKETING TOOLS

There’s an app for that.

• Coca-Cola has reported that Facebook fans are 2 times as likely to consume & 10 times more likely to purchase than non-fans.

• How many of you have a Facebook page?

• Do you have a mobile version?

THE POWER OF FACEBOOK

• Create an accountFa

cebook

Face

book

Face

book

• Quick Tips– How to switch between your fair

account and your personal account with one app

– Adding & tagging photos– Cover photo & profile picture—

appears throughout your page– Tagging in status updates– Adding a location/checking in

Face

book

• Practice updating your status:

– This weekend, we’re visiting friends from fairs across the state at the @Colorado Association of Fairs and Shows annual convention! Get ready for an even better fair next year!

– @Saffire Events is teaching us fun facts about social media at the @Colorado Association of Fairs & Shows Convention! Did you know that there are over 1 billion active Facebook users?.

Face

book

• eMarketer reports that most Twitter followers are more likely to purchase from brands they follow.

TWITTER

Twit

ter

• ANDROID – App optionsTw

itte

r

Twit

ter

• ANDROID – Plume for Twitter

• IPHONE – App optionsTw

itte

r

Twit

ter

• IPHONE option 1 – Twitter app

Twit

ter

• IPHONE option 2 – Buffer app

• Quick Tips– URL Shortening– Hashtag (how to add one, how to

search for one)–@ Reply or @ Tagging– Adding a photo/location

Twit

ter

• Tweet options– (Take a picture of your friend next to

you._ Tweet: We just met (name) from (event twitter handle) at the #CAFS conference!

– Poll: What fair food do you miss most throughout the year?

– Link: Missing us at the fair? Check out our photos from last year at (insert shortened URL here)• Use this option only if you have a mobile

website

Twit

ter

Experian reports that Pinterest had 21.5 million visits the last week of

January, which is 30 times the number of visitors over July 2011.

PINTEREST

Pinte

rest

• Pick a way to connectPi

nte

rest

• Once you’ve joined, or if you already have an account…search for Saffire Events

PIN

TER

EST

• Quick Tips– Create a pin!• From any photo• From any photo on the web

– Create boards

PIN

TER

EST

Pinte

rest

• 98 out of 100 of AdAge’s Top 100 advertisers have run campaigns on YouTube

Whic

h O

utl

ets

Do I U

se?

• SaffireStudioYo

uTu

be

• Uploading videos from your mobile phone

YouTu

be

• Quick Tips– Sign In• New to YouTube? Create an account!

– Create a channel• Call it your event name

– Start adding videos!• Phone• Web

YouTu

be

• Mobile VersionH

oots

uit

e

• The team at Saffire Events can help you with your Social Media!–Webinars– The Dirt– Our social media

• Email info@saffireevents.com for more information.

Need more help?