Post on 17-Oct-2014
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Hands-On Social Media: Tools and Tactics to Boost Your
Recruitment
Photo: http://www.flickr.com/photos/ebarney/3348965007
Nedra Kline Weinreich
Community
Photo: http://www.flickr.com/photos/mallix/2586969604/
Social media is word of mouth on steroids!
Photo: http://flickr.com/photos/whyswomen/143360770/
Think Movement, Not Campaign
How Can Social Media Help You Be More Effective?
Build awareness of Melton’s programsRecruit new studentsMaintain connection with alumniBuild online community of Jewish learnersCommunicate with other Melton programsReinforce lessons with relevant
news/resourcesBuild relationships with potential partners
Your Students Use Social Media!
74% are “very comfortable” using the internet
49% search for products and service information online at least once a day
59% use Facebook86% visit social media sites such as
Facebook to connect with friends and family
Looking at pictures of grandchildren and watching videos are popular online activities Source: See3 Research Report,
2011
All ages use social network sites
Source: Pew Internet Project, 2011
24%28%
96% 71%
Where do social network users go?
Photo: http://www.flickr.com/photos/davidkjelkerud/2713789232/
Step-by-Step Strategy
1. Goals/objectives
2. Target audience
3. Capacity
4. Tools and Tactics
5. Measure and Evaluate
Photo: http://www.flickr.com/photos/pensiero/230717296/
Choose the Right Tools• Listen
– Google Alerts, RSS readers, Twitter Search
• Converse– Twitter, Facebook,
Blogs, LinkedIn, G+• Tell Your Story
– Blogs, Twitter, G+, video/photo sharing, podcasts
• Help Supporters Tell Your Story– User generated
content, contests, social network apps, widgets
• Generate Buzz– Twitter, Social news (eg
Digg), StumbleUpon • Build Community
– Facebook, LinkedIn, Twitter, G+, tagging, gaming/virtual worlds
• Collaborate/Collect Information– Wikis, social
bookmarking, tagging
Social Media Tools
Photo: http://www.flickr.com/photos/somemixedstuff/839984821/
Getting Facebook “Likes”
Add “Like” button to your websiteAdd Facebook comments to your websiteLet your email contacts know about your
Facebook page (“Tell Your Fans”) Promote Facebook page in newsletters –
link directly to posts in FacebookConsider using targeted Facebook adsWhen you have 25 “likes,” grab your alias
URL (i.e., facebook.com/MeltonYourCity)Give people a reason to “like” your page
Facebook Page ContentOffer interesting, shareable information Offer a variety of media – text posts,
photos, video, linksActively manage your community by
encouraging comments, interactionAsk questions of your fans, run pollsDo not only post Melton-related infoEncourage fans to recommend your
page to their friends and familyEncourage your community to post
items
Facebook Insights
Facebook Insights
Online Video
Video TipsCreate short (1-2 minute) storiesCompelling content – emotional,
interesting, funny, surprisingGood audio is criticalShow, don’t tellSet up your own channel on
YouTube, post links on Facebook, newsletters, email
Ask supporters to share videoViral is an outcome, not an attribute
Some Video IdeasClips of teachers speaking on a
particularly interesting topicStudents talking about their
reasons for joining the Melton program
Alumni talking about how Melton changed their lives
Weekly thoughts – parsha, holidays, curriculum-related
Video contest for student created videos
Anatomy of a Tweet
Retweet Twitter Name Mention/Reply
Shortened URLHashtag
Account
Click to Reply/Retweet/Favorite
Timestamp/Permalink
HootSuite
Twitter Search
Hashtags/Twitter Chats
Building Your Twitter Community
Use your profile to shine Provide value to your followersFollow people in your community
◦Partners/supporters/people talking about Melton or Jewish topics
◦Use Twitter lists, WeFollow, local Twitter Search (advanced search)
Reach out to followersRetweet useful information from
others
Social Media
Best Practices
http://www.flickr.com/photos/waderockett/171688464/
Listen
Photo: http://flickr.com/photos/yogi/1394932433/
Be Authentic
Photo: http://www.flickr.com/photos/feastoffools/3584066855
Share
Photo: http://www.flickr.com/photos/angela7/534883941/
Be Relevant
Photo: http://www.flickr.com/photos/brewedfreshdaily89/2824125234/
Engage in Two-Way Conversation
Photo: http://www.flickr.com/photos/gw1/2666052624/
Find Your Fans
Photo: http://www.flickr.com/photos/lafleur/1350302133/
http://www.flickr.com/photos/charliecowins/2083851923/
Createand
EmpowerEvangelists
Social Media Wiki Page
http://nedra.wikispaces.com/Melton
Questions?
Photo: http://www.flickr.com/photos/oberazzi/318947873/
Get in touch!
Nedra Kline Weinreich
Weinreich Communications
www.Social-Marketing.com
weinreich@social-marketing.com
Phone 310.286.2721
Twitter @Nedra