Post on 12-Apr-2017
transcript
Rebel Waite (2015)
BlackSheep (2014)
Sample Vectors SS 2014
Spring Summer 2014 Collection
BlackSheep Campaign (2014)
Social Media
Visual Merchandising
Maldita (2014)
Brand Summary
Women’s Wear Lookbook (2014)
Men’s Wear Lookbook (2014)
Maldita Campaign (2014)
Maldita X/ +M campaign (2014)
Vogue USA (2013)
Meg Magazine (2011)
Styling Work (2012-2015)
Contents
Rebel Waite is am up and coming
luxury shirt company launching in
the United Kingdom in September
2015. It was started by designer
Alexandra Rebel Waite
Rebel Waite
Social Media Strategist (2015)
K E Y R E S P O N S I B I L I T I E S
In charge of creating online
promotions and campaigns for
social media platforms
Creating curated editorial
content for social media
(facebook,instagram,twitter)
Blogs
Style features
Flat lays and collages
Publishing content and
managing the editorial calendar
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Rebel Waite
Blacksheep
BlackSheep is a local fast
fashion teens wear brand in
the Philippines with over 27
department store corners
nationwide and one boutique. The
brand was desperate to reassert
its positioning in the teen girl’s
segment, with a a whole new look
and marketing strategy.
Brand Manager (2014)
K E Y R E S P O N S I B I L I T I E S
Repositioning the brand in the
teen girl’s segment.
In charge of product
management including product
design, material and finished
product sourcing, and product
development. (SS2014-FH2014)
Developing all marketing and
promotional efforts including
events management and social
media management
“Andi’s New Love” campaign
featuring local celebrity Andi
Eigenmann
Relaunched www.blacksheep.ph
Launched BlackSheep in the
Philippine’s leading e-commerce
website, Lazada.ph
Launched BlackSheep in the
biggest direct-selling catalogue,
Natasvha
Developing and implementing
visual merchandising directives
for departmentstores and
boutiques.
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Blacksheep
Model: Andi Eigenmann
Photos by: BJ Pascual
MUA: Jake Galvez
Hair by: Jay Wee
Styling and Art Direction: Hannah Tan
S P R I N g S U M M E R C A M P A I g N ( 2 0 1 4 )
Blacksheep
B L A C K S H E E P. P H
C O N T E N T M A N A g E M E N T
S O C I A L M E D I A M A N A g E M E N T
Relaunched blacksheep.ph
with a whole new look, targeting
the local teen girl’s segment in
the Philippines
Boosted social media
presence: Increased Facebook
likes by over 55,000 likes,
increased Instagram followers
by over 2700 followers.
The “Andi Loves BlackSheep”
campaign gained so much
traction online and was featured
in several high traffic websites
such as inquirer.net and
business world.
Blacksheep
V I S U A L M E R C H A N D I S I N g
Revamped in-store visual
merchandising to complement
the brand’s repositioning
Designed all window treatments
featuring Andi Eigenman as the
brand’s latest endorser.
Supervised merchandise displays
to highlight best-selling product
categories
Blacksheep
E V E N T M A N A g E M E N T
Spearheaded the “Andi’s New
Love” Mall Shows, featuring the
brand’s new ambassador Andi
Eigenman
Blacksheep
Maldita is a Philippine women’s
wear brand that epitomizes the
Filipina’s effortlessly sexy attitude.
Maldita operates 25 directly
operated stores nationwide as well
as over 70 department store corners
in all leading department stores.
Maldita
Apparel Designer (2014 )
K E Y R E S P O N S I B I L I T I E S
Designed and developed the
menswear collection for fall/
holiday 2014
Designed and developed the
women’s wear collection for fall/
holiday 2014
Designed and developed the plus
sized women’s wear collection for
fall/holiday 2014
Developed all campaign
materials for fall/holiday 2014,
including in-store graphics,
outdoor advertising, and online
banners.
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Maldita
F A L L / H O L I D A Y 2 0 1 4 L O O K B O O K
Women’s Collection
Photos by: Kara Chung
Model: Luana Lobo
Styling and Art Direction: Hannah Tan
Maldita
M A L D I T A M A N
F A L L / H O L I D A Y 2 0 1 4 L O O K B O O K
Men’s Collection
Photos by: Kara Chung
Model: Luana Lobo
Styling and Art Direction: Hannah Tan
Maldita
C A M P A I g N
Maldita
Photos by: Mark Nicdao
HMUA: Ken and Roman
Models: Luis Manzano and Nikki gil
Styling and Art Direction: Hannah Tan
C A M P A I g N
Maldita
Photos by: Mark Nicdao
HMUA: Ken and Roman
Models: Luis Manzano and Nikki gil
Styling and Art Direction: Hannah Tan
C A M P A I g N
Maldita
Photos by: Mark Nicdao
HMUA: Ken and Roman
Models: Luis Manzano and Nikki gil
Styling and Art Direction: Hannah Tan
M A L D I T A X / + M
Maldita
Maldita X/ +M are the two plus size
brands operated by Maldita. The
two brands were created to cater to
the growing plus size market in the
Philippines with each brand created
exclusively for two of the leading
Department stores in the country.
Maldita X was created exclusively
for the SM Store, while +M was
created exclusively for Robinsons
Department Store.
M A L D I T A X / + M
Maldita
Both Maldita x and +M releaseat
least 12 skus per month, all
products are priced below 20£.
Press Assistant for Vogue
USA in Paris (2013)
K E Y R E S P O N S I B I L I T I E S
2nd assistant to Florence
Mouvier, European Director of
Vogue Advertising
Prepared communication tools
and press kits
Coordinated print and digital
materials for clients
Prospecting for potential
advertising clients in Europe
Assist with meetings for
European clients specifically for
Paris and London
Vogue USA
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Intern for Meg Magazine
(2011-2012)
Featured in the 10 best dressed
in the September 2011
Assisted with pullouts
Product shoots
Editorial assistant for cover
shoots, and fashion editorials
(November 2011-March 2012)
Contributing Writer for Meg
Magazine/Mega Magazine 2012)
Travel writer for several different
issues of Meg magazine
In charge of “Get the Look” and
“Style for Less” segments
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Meg Magazine
Contest for I-D Magazine 2015
Photos by: Kara Chung
HMUA: Czari Domingo, Slo Lopez
Models: Nika Higashionna, Martin Tanquin
Styling and Art Direction: Hannah Tan
S T Y L I N g W O R K
Photos by: Kara Chung
HMUA: Czari Domingo, Slo Lopez
Models: Nika Higashionna, Martin Tanquin
Styling and Art Direction: Hannah Tan
Photos by: Kara Chung
HMUA: Czari Domingo, Slo Lopez
Models: Nika Higashionna, Martin Tanquin
Styling and Art Direction: Hannah Tan
Shoot for Kara Chung
Photos by:Kara Chung
HMUA: gianne Esguerra
Models: Julian Culas, Tola, Sarah Kelly
Styling: Hannah Tan
S T Y L I N g W O R K
2015
Photos by:Kara Chung
HMUA: gianne Esguerra
Models: Julian Culas, Tola, Sarah Kelly
Styling: Hannah Tan
Photos by:Kara Chung
HMUA: gianne Esguerra
Models: Julian Culas, Tola, Sarah Kelly
Styling: Hannah Tan
Photos by Mark Nicdao
HMUA: Ken and Roman
Models: Nikki gil and Luis Manzano
Styling and Art Direction: Hannah Tan
S T Y L I N g W O R K 2014Maldita Campaign
Photos by Mark Nicdao
HMUA: Ken and Roman
Models: Nikki gil and Luis Manzano
Styling and Art Direction: Hannah Tan
S T Y L I N g W O R K 2014Maldita / Maldita Man Lookbook
Photos by: Kara Chung
Model: Renato Freitas and Luana Lobo
Styling and Art Direction: Hannah Tan
Phots by Jake Versoza
HMUA: Maldita Salon
Model: Dani Silva
Styling and Art Direction: Hannah Tan
S T Y L I N g W O R K 2014Maldita X/M+ Lookbook
Photos by: Tim Arafiles and Arthur Tan
HMUA: Nicole Ceballos
Model: Hannah Tan
Styling and Art Direction: Hannah Tan
S T Y L I N g W O R K 2013Shoot for Hueart
Photos by: Tim Arafiles and Arthur Tan
HMUA: Nicole Ceballos
Model: Hannah Tan
Styling and Art Direction: Hannah Tan
Photos by: Tim Arafiles and Arthur Tan
HMUA: Nicole Ceballos
Model: Hannah Tan
Styling and Art Direction: Hannah Tan
Photos by: Andie Javelosa
HMUA: Kat Trebol
Model: Hannah Tan
Styling and Art Direction: Hannah Tan
S T Y L I N g W O R K 2012Shoot for OS Accessories
Photos by: Tim Arafiles and Kara Chung
Models: Janna Tee, Simmy Lopez, Adam Santiago, Karla
Aguas, Amanda Alegre, Nico Salva
Hmua: Slo Lopez
Styling: Hannah Tan
S T Y L I N g W O R K 2012Shindig Animalia
Photos by: Tim Arafiles and Kara Chung
Models: Janna Tee, Simmy Lopez, Adam Santiago, Karla
Aguas, Amanda Alegre, Nico Salva
Hmua: Slo Lopez
Styling: Hannah Tan