Post on 08-Jul-2015
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transcript
How might we improve the taxiexperience?
Designing Happiness – Section 2 – Group 1
Kamal Faizal
A story of two opposites
• Cab driving is a Tough Job
• Money – a false illusion
• Own schedule- a small upside
• Fleeting transitory happiness– to fill free time
Kamal – the cabdriver standard
Outliers - Faizal
• The same Tough Job
• Differentattitude towards work
• Peoplenot Money
• Something for Society
• Music –a source of happiness
• Connectedness – feeling of community
Happiness is Contagious
In taxis, there is strong emotional contagion between the driver and the passenger…
Unhappy drivers create unhappy passengers…unhappy passengers create unhappy
drivers
Happy Cab Co.
happy drivers happy passengers happy profits
$
how to promote cabbiness…
Provide basic amenitiesfor the
passengerFilldown-timewith
learning experience
Let the driver know what youwant
Make a lonely job social
Personal
Inter-Personal
Passenger Driver
Barf bag for drunkards
Mobilephone
chargers
Passenger controllable
music
add amenities to the passenger area….
For passengers
be who you are, we understand….
Talk to Me
Leave meAlone
Drive Fast Slow Down
For passengers
fill dead time with fun learning…..
Use mobile gaming to help:
Language trainingReligious studyLocal knowledge
For drivers
making a lonely job, social…..
Facilitate connections to:
CabbiecommunityCulture from back homeReligiousgroups
For drivers
Promotion: Drive safe, be cabby
Focus on getting 100k drunk drivers off the road
Attention
Give a personal pitch:
“John drove into a parked car a few blocks from you. John was drunk. John was lucky and is going to be alright. Drive safe, be cabby”
Engage
1. Tell the personal and family stories of the people affected by car accidents
2. Explain the statistics nationwide and how the 100k goal is a meaningful number
3. Show people how well/badly their neighbourhood is doing in the effort
Take Action
• “Get home” pre-paid cards• Gifts• To have in wallet• To send friend home
• Single button “take me home” mobile app
• Door-to-door campaign in a box, with free gift cards for the organizer to give out