Partner Engagement for the “Happy Planets”

Chris Cheng Chin Hsien

This mask was used for

only 5 days in the haze.

What if it is your lung?

2015 Haze

• 16~35 billion US$ Economic Cost(estimated by World Bank & Indonesia Government)

• 19 died due to respiratory infections.

• 10 people killed due to smog from forest

and land fires

• Dozens reported dead in road

accidents due to poor visibility

• 500,000+ acute respiratory infection

• 100,000+ Premature Deaths

• GHG Emission > US for almost a

month

The Global

warming is

accelerating

and the 2°C

target may be

broken around

2030 – 2040.

Part of the

world will be

unlivable

How can we

create a Happy

Planet Earth?

Natural peat swamp is Wet

Flammable Drained Peatland

Paludiculture sago farm is Wet

Drainage: Mainly for acacia

& oil palm plantations…

Even without fire, it emits

more CO2 than coal plant

Restoration:

> 80 Economic Species

for Wet Peatland driven

by Indonesia government(for more than 2 million hectares

& tens of billions US$ revenue)

The Biggest Eco-

Business In ASEAN

Core Business:Eco-peat products for haze prevention & climate change mitigation & adaptation

Drainage-based Peat Agriculture is the Worst Utilisation of Peatland

The Indonesia government will unlikely have a U-turn policy

Low Financial Income,

High Environmental

Cost

50% Energy50%

Horticulture

Medium Financial

Income, Medium

Environmental Cost

CHINA

90%

Horticulture

Responsible Peat &

Humic Acid Production

Medium-High Financial

Income, Low

Environmental Cost

Low Financial

Income, Extremely

High Environmental

Cost

Drainage-based Peat Agriculture

leads to Haze, Land Subsidence &

Flood, GHG emission

Integrative

paludiculture:

High social benefit,

low environmental

Cost

Cut Emission in Our Everyday Food

Average Person in Singapore

CO2 Emission 8.5 ton a person /

year

Carbon Price to Pay (based on a

SG$20/ton)

SG$ 170 / year

Carbon Saving from Consuming Eco-

Peat Sago (carbohydrate source)

10-30 kg CO2 /kg

sago

Partial Replacement (50-65%) of Your

Carbohydrate (usually rice & noodles)

to Eco-Peat Sago with SG$170/year

budget

~50kg sago flour/

year

~ 0.5 – 1.5 ton CO2

emission reduction*.

Eco-Peat Sago Flour +

Farmers’ Stories:

Price ~ SG$ 3.4/kg

*Haze- prevention & social benefit yet to be included.

Other benefits:

Short cooking time (<1 min after water is boiled, but you need to

know the method). Faster than instant noodles!

More Eco-Peat Products in the Future Assuming 10% of carbohydrate consumption in Singapore is replaced

to eco-peat sago, the revenue can be ~200 million SG$

Society

Economy

Riches who earn from

unsustainable development

Enviro

nment

Existing Earth-depleting

Economy controlled by the richSociety

Our Green

Partners

Our Core

Business

Other

promising

green

business /

projects

Our Members,

Social Partners

$

$

Economy

$$$

$$$

RichCreate a Happy

Planets Economy

(each of us is a

Happy Planet)

I sell energy

efficient

appliances

I sell eco-

peat

products

I bring fun &

nature to the

people

I help

people grow

green $

Joint Green Marketing

Shared Green Customers

I commit S$100-1000 a year to

Climate-Friendly

Products & Services!

Energy

Efficient

Appliances 4-tick &

above, except

3-tick for

lamps

Eco-Peat

Products &

Sustainable

Palm Oilfrom village

farmers; Eco-

Tourism

Healthy

Vegetarian /

Vegan

Lifestylefrom partnering

food outlets,

cooking

classes, body

builders Consensus from necessary

partners has yet to be obtained

Climate Friendly Transport

Local farms &

other green

services

(for organization, the minimal commitment is S$1000)

How We Grow

I join the Happy Planets with

Member Fee S$100, and get

Green-SG$105 (105%)

immediately. I can use the Green-

SG$ to buy products & services

from green partners, and get

notified about my green impact.

I, as a Social Partner,

convince my friends to join as

members too. I will get 4% Green

SG$ from their member fee, and

may get recognised on the

Happy Planet Platform

With more member joining, more

potential Green Partners fulfilling

our criteria will join. They will pay 10% of

Green dollar sales as marketing fee to

us (5% for member, 4% for social partner,

and 1% for maintaining the platform).

More Green Partners will bring

more benefits to Members

I join as a Member with fee

S$1000. Although I may not use up

the Green-SG$1050 after a year, I

can still keep it for future with 5% a

year Green-interest, or transfer to

other members, or opt for cash

return (subject to the Happy Planets

profit situation)

Isn’t it like getting a 5% interest from my saving with Happy Planets?

Yes, and it is higher than the fixed-

deposit you can get from any bank.

In fact, Happy Planets also carries

Green Investment (usually 5-

20% return). You can also opt to tie

your Green-SG$ with our green

investment. We will charge 10% from

your profit (e.g. 20% return x 10% = 2%

only). But you need to bear the risk of

losing your Green Dollar, though we

won’t charge you if that happens.

In the Future

Economy

Society

Environment

Rich

Join Us for the Happy

Planets Economy as a

Partner Now

Let all protect our

environment, and create a

win-win environment for all

The Story behind the Crazy Planet Chris Cheng: Knowledge + Integrity(No Greenwash) + Network

Some Products /

Services (more to

be added)

My Past Experience Our (Potential) Partners

(more to be added)

Haze & Climate Talks

sharing the science &

solutions (FOC)

Energy-saving National standard

setting and projects, self-studied

climate science (predicted months in

advance of scientists, regarding the 1.5°C

threshold to be broken within a decade)

People’s Movement to Stop Haze

(PM.Haze), Singapore Youth for

Climate Action (SYCA), little

climate, other volunteers from

various organisationsEco-peat products/foods

with farmers’ stories

behind

PM.Haze research head, International

Peat Congress 2016

Climate-friendly cooking

classes & competitions

Life-long vegetarian and member of

several vegetarian groups

Vegetarian society (Singapore),

Kampung Senang etc.

Empowering games,

activities, training

Trained through Climate Reality,

Money & You, Doers Business School,

my own green investment experience

Doers Business School, Climate

Reality, SYCA

Eco-tourism with hands-

on experience in Eco-

(peatland) village

Permaculture beginner & close friends

with some excellent eco-tourguides

PM.Haze, BRG (Indonesia

peatland restoration agency),

Rimba Makmur Utama, advanced

farming solution providers

Recognition on created

environmental / social

values

My government & NGO background

backs my knowledge & integrity

Carefully chosen green partners

and other social partners