EXPERTS IN HARDENED ETHERNET

Enabling Intelligent Communications in the ITS infrastructureSteve Frank, West Region Sales Manager

2010

Company Overview

• Global manufacturer of Ethernet networking devices Taiwan – Engineering & Manufacturing

Anaheim – Corporate, Sales

– In house production, DVT, support• 30+ R&D Engineers

• 9+ SW developers

– Own source code

– Extensive Ethernet Experience

• Proven Core Competencies– Field tested and deployed

– Extreme port flexibility

– Balanced Value & Feature benefits

• Key market sectors– ITS / Transportation 1st to Market

– Security & Surveillance

– Utilities / Energy – Smart Grid

Customers

City of St Charles Public Works

ITS Exposure

Technology Focus

EthernetConnectivity

Form FactorHardened / Extended Industrial / Commercial Modular / DIN Rail / Rack / Panel

Transport Medium(FE / GbE / Coax / POT / FX / LX)

Media ConversionEthernet Extension(Managed / Un-managed MM – SM – WDM – SFP)

Layer 2 Ethernet Switches(Managed / Un-managed / PoE / 4 – 24 ports)

Core Design Focus – Environmentally Hardened

• Wide operating range: -40°C to 75°C (-40°F to 167°F)

• High electrostatic discharge immunity & surge protection

• Redundant Power – Term Block inputs & locking DC jack

• Interference Protection (EMI / RFI)

• Beyond-Industrial-Grade Certifications

• High Shake, Rattle & Roll Tolerances

• Fast Link-Fault Recovery for seamless network operations

Environmentally Hardened Devices - Markets

• Cost versus Feature analysis – Environment is a Feature

• Environmental factors – heat/cold, dust, vibration, interference

• Any user that requires a step above approach to device design, build and support

• Edge to End Quality – not just the environment

• Hardened typically equates to higher quality

– Front loaded cost > Back End higher ROI

Edge to End Solutions

PoE Converter

Ethernet Switches

Media Conversion

Backbone Switch

Fiber to Cat5/6

Managed Field Switch

Serial-to-Ethernet

Un-managed Field Switch

Intelligent Ethernet

Small Form Factor

GbE Converter

Ethernet Extender over Coax / STP

Designed for ITS – Hardened Ethernet

EX77000

EX72000

EX71000Versatile / Flexible / Robust• IEC61850-3 & IEEE1613

• NERC CIP Compliant

• Fully Managed Layer 2

• IEEE802.1x, SSL / SSH

• SNMP v3

• Per Port MAC Locking

• Bandwidth Rate Control

• 802.1Q VLAN & GVRP

• -ring technology < 15ms recovery time

EX73000

ED3141

Hardened Device Family for ITS

EX71000

EX72000

EX73000

EX74000

EX77000

EX78000

EX87000

Hardened Managed Switches

EL900

EL9000

ED3341

ED3141

Hardened Media Converters& Ethernet Extenders

EtherWAN Features & Applications

Managed Devices

Allows more control over your LAN traffic and offer advanced features to control that traffic; enables port configuration, prioritize traffic, create VLAN’s, bandwidth allocation per port, access & security, etc.

Disadvantages

• Cost is typically higher than an un-managed or web-managed device

• Requires more technical knowledge of the user to deploy and maintain

• Can be large and highly complex as network scales

Advantages

• Highly robust management features

• Total Cost of Ownership can be reduced by creating VLANs (increasing port footprint)

• Aggregated bandwidth across the network can be controlled

• Port and User security is addressed and maintained

Managed Devices – Features

• α-ring• Designed to overcome traditional STP and RSTP’s inability to provide fast network recovery and

minimize packet loss caused by link failure. α-ring sets the LAST connection as the backup path – ensures no additional packet loss when the ring is restored in < 15ms.

• SNMP• Management tool used for collecting information from, and configuring network devices on an IP

network. Use to monitor network performance, detect faults or unauthorized access with minimal impact on network traffic.

• 802.1p QoS• Used to tag frames on an Ethernet frame header in an 802.1 network, and specifies a priority

value (0-7, IE: voice / video) to differentiate traffic on the network.

• 802.1q VLAN Tagging• A standard that allows multiple bridged networks to transparently share the same physical

network link without leakage of information between networks

• Port Mirroring• Used to send a copy of network packets seen on one switch (or an entire VLAN) to a network

monitoring connection on another switch. Commonly used for network appliances (typically a thin client) that require monitoring of network traffic, such as an intrusion detection system.

Managed Devices – Features

• 802.1D STP• Basic function is to prevent bridge loops and broadcast storm(s). Creates spanning tree within a

mesh network of connected Layer 2 devices, disables those links that are not part of the spanning tree, leaving a single active path between any two network nodes. Can take 30-50 seconds to respond to a topology change.

• 802.1w RSTP• Allows faster spanning tree convergence after a topology change, the standard network response

time is 6 seconds.

• 802.1s MSTP• Merged into 802.1Q (VLAN Tagging)

• IGMP (Snooping – most requested feature in security applications)• Only need for IPv4, IGMP is a communications protocol that is used to manage the membership

of IP multicast groups (but does not act as a transport protocol – analogous to ICMP for unicast connections. It allows more efficient utilization of network resources when supporting applications such as streaming video

• RADIUS Support• RADIUS is a networking protocol that provides centralized Authentication, Authorization and

Accounting (AAA) to allow users access and usage of network resources. EtherWAN’s managed devices support RADIUS processes

Managed Devices – Features

• CLI• Command Line Interface – integral to remote device setup, management and troubleshooting

• 802.1x Security• Network protocol that provides an authentication mechanism to devices wishing to attach to a LAN or

WLAN, and involves three components: a supplicant, an authenticator (Ethernet switch), and an authentication server. The authenticator acts as a security guard to a protected network area

• NTP• Network Time Protocol – an Internet protocol used to synchronize the switch clock to a time reference,

such as the Naval Observatory or GPS source.

• Built in RTC (real time clock)• A clock that is used to time stamp events and statistic logs. The RTC is generally synchronized by

NTP so every RTC in a network is in synchronization.

• Bandwidth Rate Control• Allows the user to limit the bit rate on a port by port basis. This is sometimes used to limit the bit rate

for a streaming device such as a CCTV camera to prevent it from flooding the network in the event that it malfunctions.

• MAC-based Trunking• Allows two or more ports to be trunked or bonded as one port to increase bandwidth between two

switches or a switch and another device.

Applications

Application – Extending network reach over STP

Applications – Subway Billboard System

Fiber-optic Ring for Redundancy

EX9808CFC2Managed 8-pot 10/100BASE-T + 2-port 100BASE-FX Switch

EX9808CFC2

EX9808CFC2 EX9808CFC2

10/100BASE-TCat.5 Cable

IPC/ControllerIPC/Controller

Control Center(Data/Information Input)

Fiber-optic

10/100BASE-TSerial(RS485/422/232)

Applications – HVAC System

Applications – Parking Lot Surveillance

EtherWAN Ecosystem

Collaboration

Educate & Design

FulfillmentExecution

Full CycleSupport

• End User Focus

• Ensure product fits application

• Interoperability

• Partner integration

Why EtherWAN

• From Concept to Deployment

• Strategic & Intellectual Focus on the ITS market

• Quality Focus – from the factory to the End User

• Niche – Industrial and Hardened Ethernet devices

• Design Capabilities – agile and fast to market

• Education – Ethernet 101, ESA approved series for CEs

• Field support – Regional Manager, FAE

• Value– High MTBF devices provide greater long term ROI for the network manager

– Hardened devices provide greater margin value to EtherWAN partners

Q&A

Contacts

Steve FrankWest Region Sales ManagerO: 714.779.3800 x 127M: 949.981.9054E: steve.frank@etherwan.com

Paul TaiSales/Marketing AssociateO: 714.779.3800 x 118E: paul.tai@etherwan.com

Donald WangFAE/Special Accounts ManagerO: 714.779.3800 x 112E: donald.wang@etherwan.com

Bob MartinMarketing ManagerO: 714.779.3800 x *314E: bob.martin@etherwan.com