Post on 23-Jun-2015
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Harnessing Social Media to Enhance HR Effectiveness
Henri Tan, DirectorHR Capability Builder & Associates
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Definition
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Social Media refers to
applications build on Web-
based technologies that allow
individual and groups to create,
share, discuss and modify user-
generated content
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06:07 PMSocial Media = Social Networking ?
SN SOCIAL MEDIA SOCIAL NETWORKING
1 Transmit & share information with broad audience
Act of engagement with like-minded people with
common interest
2 Communication channel that delivers
message
Two-way communication and exchanges
3 Creating a ‘presence’ Creating a leveraging network
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CORE HR STRATEGIES
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Motivation Strategy
Affiliation Strategy
Development Strategy
Sourcing Strategy
FOUR CORE HR STRATEGIES
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Recruitment
Selection
Interview
Reference Check
FOUR CORE HR STRATEGIES
SOURCINGSTRATEGY
MOTIVATIONSTRATEGY
AFFILIATIONSTRATEGY
DEVELOPMENTSTRATEGY
Engagement
Involvement
Participation
Ownership
Onboarding Competency Training Career Development
Compensation Benefits Appraisal Coaching Counseling
(M.A.D.S)
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06:07 PMTODAY’S FOCUS
What can I do for you ?
Why should I adopt your views ?
What steps to follow in order to take actions ?
06:07 PMDesign Phase
Secured
Social Networking Tools
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SOURCING STRATEGY
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06:07 PMSOURCING STRATEGY
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06:07 PMSOURCING STRATEGY
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73% successfully hired a candidate identified through social media in 2012
Jobvite Social Recruiting Survey Results 2012
2011 2012
58%
63%
73%
20108
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89% replied that they hired candidates through LinkedIn.
Jobvite Social Recruiting Survey Results 2012
Twitter 15%
26%
89%LinkedIn
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Survey Results : Three-in-four employers in Singapore snoop on job candidates online, JobsCentral’s Survey finds 25 Feb 13
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AFFILIATION STRATEGY
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Emotional Connection
Affiliation Strategy
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06:07 PMAffiliation Strategy
Wisdom of Crowds
Digital Generations
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…community of users develops and maintains the pages, adding,
updating and editing the content…anyone with Internet
access can write and make changes to Wikipedia articles..
Affiliation Strategy
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06:07 PMAFFILIATION STRATEGY
resulting in decisions
“…the aggregation of information in groups
that are often better than could have been madeby any single member of the
group…”
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Ownership comes from involvement and participation
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Wisdom of Crowds
Digital Generations
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Digital Natives
Digital Immigrants
Marc Prensky
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06:07 PMAFFILIATION STRATEGY
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DEVELOPMENT STRATEGY
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06:07 PMDevelopment Strategy
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Oscar Berg
Collaboration Pyramid
Development Strategy
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06:07 PMDevelopment Strategy
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“…social collaboration of the enterprise is a critical piece to developing and growing a
learning organisation”
…Oscar Berg
Development Strategy
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Employees Generated
Content
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Development Strategy
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Development Strategy
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Learning….
Development Strategy
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Just-In-Time Learning • self-paced process of finding information
• learning skills just when and where they are needed.
• delivery of learning services through "anytime, anyplace" networking
Development Strategy
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Generative Topics
Development Strategy
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Information Sharing
Collaborative Discussion
Content Co-Creation
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POTENTIAL THREATS
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06:07 PMThreats and Risks
Singapore Democratic Party (SDP) treasurer Vincent Wijeysingha has apologised to Acting Minister of Manpower Tan Chuan-Jin for allegations he made on Facebook…Posted on Jan 5, 2013 4:22 PMUpdated: Jan 9, 2013 1:54 AM
NYP student Lai Shimun apologizes for ‘racist’ tweet ….
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06:07 PMThreats and Risks
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06:07 PMThreats and Risks
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Flood
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THANK YOU
Email : henri.tan@hrcapabilitybuilder.com.sgContact : +65-98710008LinkedIn : henri.tanchyehuat@gmail.comFacebook : karate007@singnet.com.sg
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