Post on 18-Oct-2014
description
transcript
mike
kuja-what?
kujawski
pronounced cooh-jaw-ski in english or
cooh-yav-ski in polish
nature freak
commerce grad
partier
die-hard skier
part introvert
part extrovert
optimist
planning a wedding
what about work?
what`s my niche?
marketing & social media strategy development and training for the
public and non-profit sectors
THIS IS
in other words…
people
relationships
technology
societal change
“A revolution doesn’t happen when society adopts new tools, it happens when society
adopts new behaviours” – Clay Shirky
today’s talk…
HARNESSING THE GLOBAL COMMUNITY
YOUR MISSION to improve lives and build community by engaging individuals and mobilizing collective action
web 2.0 is a
shift of the Internet from
a publishing environment to a
participation environment
- Tim O’Reilly
social media are
internet-based tools for sharing and
discussing information
among human beings
RSSthe pipeline that makes it all possible
Who has
timefor all of this?
not just the geeks…
nor the net gen…
the global internet population is
1.6 BILLION
50% will visit at least one of these 5 sites today…
2 BILLIONgoogle searches performed each day
337 MILLIONpeople use it every day
55% of Internet users have uploaded photos
200 MILLION people play online video games each week…
…the majority of them are
WOMEN 33+
12 MILLIONarticles
15 MILLION residents in second life
200 MILLION blogs have been created in the last 5 years
1382%reported annual growth of twitter
ability to filter conversations
instant trending
real-time engagement
instantaneous niche community access
amount of time canadians spend online each week
17 HOURS
70%of canadians actively use social networking sites
Social networks around the world…
95% of mobile phones sold in canada next year will have internet access
ease of use
powered by people
crowd dynamics
death of one-way
empowerment
surveillance era
“”You are whoever Google says you are…
digital permanence
business = personal
niche = mainstream
expectation of free
crowdsourcing
letting go of info
collaboration
what about canadian
government?
government 1.0
government 2.0
or…
however…
there are numerous rebels!
enter the gov 2.0 wikihttp://government20bestpractices.pbwiki.com
overwhelmed?
some advice…
begin by listening
start connecting
develop a plan
find your value-add
work as a team
don’t re-invent
setup guidelines
“Welcome to our website. It is our mission
to serve you.”
don’t be a robot
be respectful
take the plunge
the rest will follow…
thanks for your time!
mike kujawski