Clark + Huot CASE

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Extending the Reach of an American Classic:

The design and development of Harper Collins Publisherslarge print brand.

Study: Publiction Imprint DesignProject: Harper Collins Imprint BrandingClient: Harper Collins Publishers

Clark + Huot CASE

Study: Publication Imprint DesignProject: Harper Collins Imprint BrandingClient: Harper Collins Publishers

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Study: Graphic Iconography as part of overall design elementsProject: Harper Collins Imprint BrandingClient: Harper Collins Publishers

Clark + Huot CASE

Study: Design Motifs / Graphic ElementsProject: Harper Collins Imprint BrandingClient: Harper Collins Publishers

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Study: Circle MotifProject: Harper Collins Imprint BrandingClient: Harper Collins Publishers

Clark + Huot CASE

clarkhuot.comStudy: Tagline - Seeing Is BelievingProject: Harper Collins Imprint BrandingClient: Harper Collins Publishers

Clark + Huot CASE

clarkhuot.comStudy: Visual Mood & ConceptProject: Harper Collins Imprint BrandingClient: Harper Collins Publishers

Clark + Huot CASE

clarkhuot.comStudy: Visual Mood & ConceptProject: Harper Collins Imprint BrandingClient: Harper Collins Publishers

How can we inspire large print readerswhile converting non-readers to interactwith Harper Collins’ Luxe brand?

Harper Luxe large print will reach an existing market of approximately 22.1 million vision-impaired readers including the rapidly increasing Baby Boomer generation.

Harper Luxe will be positioned as a refined, more sophisticated large print format to engage new target profiles.

What overall look and feel do we want?How shall we communicate?What ‘voice’ will we use?How will the design influence the purchase decision?

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Clark + Huot

clarkhuot.com

Clark & Huot is a brand development and strategic design firm. We help companies design, launch and manage their overall brand experience over all pointsof customer, employee and shareholder contact.