NettwerkStep into the Digiworld

By Blake Gonsalves & Hoshedar Batliwalla

Case Synopsis

• Shift in trends in the Music Industry

• Marketing music the digital way

• Movement from paid music to free music

• New business model (Polyphonic)

The Problem

Case Inferences

Recommendations

• Polyphonic must look to create their own strong brand name

• Music Venture Capitalists (Polyphonic) must aim to recover their full investments by signing long term bonds with budding artists

• Decrease leniency of the business model

• Think beyond digital and start formulating the next step

Thank you