Social Media is:

• Technological evolution of human interaction

• Communication tool of today

• Evolving from personal into business use and the marketplace of the future

What is Social Media?

Why are we here?• Local chapters are already using Social Media

• Needed guidelines and best practices

• Some officers/chapters need basics of what and how

• Some officers advanced “power users” on leading edge of using Social Media for local chapters

• Committee formed to explore and formalize ideas

• Resulting white paper on CHKR

Committee members

*LinkedIn profile pictures were used in this slide

Brandon Caudle, Chair

Roy Atkinson Marie Clark Eric Euting Phil Gerbyshak Jamie Kuttenkuler

Who are we?

Why use Social Media?

• This is where the people are:

• Twitter – 9 Million accounts

• LinkedIn – 40 Million accounts

• Facebook – 400 Million accounts

• All ages, not just Gen Y

Why use Social Media?

• Engage members and bridge time between meetings

• Grow membership

• Increase meeting attendance

• Find speakers

• Find sponsors

How to use Social Media?

• Need a chapter brand and logo

• Set up accounts

• Use your accounts

• Develop a strategy

• Succession planning

Why Use Social Networking Tools?

LinkedIn

• Respected professional social network

• Easy to create groups, send messages to a focused audience

FaceBook

• Most popular site

• Links to inline communities and bidirectional conversation

Twitter

•The “next big thing”

• Short, simple messages with links to drive traffic to your site

Plaxo

•A good mix of friends and business

•Your “Pulse” can be sent out to your connections indicating changes

Best Practices

• Use your profile as an elevator pitch for your chapter

• Use each Social Media tool to promote other social media tools and your website

• Use spell check

• Ask questions to spark conversation and activity on your page

• See how other businesses and chapters are using Social Networking tools

Worst Practices• Concentrating on quantity over quality

• Using the tool only to sell your chapter

• Not having enough people dedicated to keeping your site updated

Document, Video and Photo Sharing

What to do with Document Sharing?

• Upload slides from presentations

• Pictures of chapter meetings

• Video testimonials

• Post written recap of meeting to website

• Collaborate with members on a document

Why use Document and Media Sharing?

• Engages members

• Disperse information to those that couldn’t attend meetings

• Increases ease of accessing information and collaboration

• Testimonials to communicate value and add members

Best Practices

• Consistent usage

• Present information and slides from meetings

• Maintain professionalism

• Ensure you have rights or permission to post material

• Obtain feedback on member needs

Worst Practices• Offensive material

• Alienating members

• Illegibility

• Broken links

• Stolen information (non-cited)

• Surveys with no follow-up

Tools to Use

Video Sharing

• YouTube

• Vimeo

Document Sharing

• Office Live

• Huddle.net

• Google Docs

• Slideshare Photo Sharing

• Flickr

• Shutterfly

• Snapfish

Blogs

Why Blog?

• To reinforce the chapter's Web presence.

• To publicize events, speakers, meetings.

• To deliver content that contributes to professional development

• To entertain and enlighten all, not just members

• To broaden the reach of HDI's mission and message.

Launching Your Blog

• Consider the decision – it’s not a whim• Make a commitment to keep it up – include

succession planning• Have an editorial policy• Use the blog to expand your Web presence• Tell your story• Use the best tools at your disposal (maybe your

Web host can host a blog as part of your site)• Free blog sites are plentiful

Worst Practices• Plagiarism• Posting intellectual property without

clearance• Posting internal business• Poor writing• Neglect (70% of blogs are neglected)• Duplicating effort across media (repurpose

instead)

Best Practices

• Use HDI logos according to guidelines• Identify the blog as a chapter blog, not just

“HDI”• Have a bio about your chapter• Welcome comments as feedback• Respond to comments with good info – and be

kind• It’s all about interaction and communication

Newsletters

Old School

• Many people still prefer newsletters

• Periodic, regular schedule

• Aggregate information in one delivery method

Best Practices

• Use a template

• Decide on HTML or PDFs

• Look to other chapters and associations for ideas

Best Practices

• Include educational content

• Ask vendors and chapter officers for articles

• Interview members

Worst Practices

• Not prof-raeding it befor it is sennt out

• Just throwing something together

• Stealing

• Selling

Available on CHKR

Join The Discussion on LinkedIn

Questions?