He-Sheets Business Plan

Taylor Dale (201202686)

Morgan Clark (201105395)

Dylan Frank

Fraser White (201103398)

Bronson Maschmeyer (201202793)

Product Overview

He-Sheets

•Cotton bed sheets – Appealing to men

•Flannel bed sheets – Appealing to women

•He-Sheets offers innovative half cotton, half flannel bed sheets

•Solves temperature distribution issue

•Provides couples with best sleep possible

Target Market

Market Segmentation

Geographic• Canadian Population = 35,628,571

• Hopes for North American expansion

Demographic• Couples• 18-80 years of age

Psychographics• Middle Class (Average Income)

households

Behavioral• Purchasing Trends?

Broader Environment

•Future demand looks promising

–Long term security

•Canadian population

–Expected to increase at a consistent rate of 0.9% from 2010 to 2060

Marketing Mix - Place

● Indirect Marketing Channel– Out source manufacturing

– Higher Production levels

– Lower Variable cost per unit

● Wal-Mart, Bed Bath & Beyond, Target

– Selective Distribution Approach

Marketing Mix - Price

•Market Penetration Approach

•Cost:

–Cover Costs

•Competition

–Average Market price of King/Queen bed sheets = $50-60

•Value

–High Quality

Marketing Mix - Product

● “Shopping Item”

● A He-Sheets package includes:

– One fitted bed cover

– Custom bed sheets

– Two pillow cases

● Large Variety of colors to chose from

● Clear, compact plastic packaging● Easy to store and open

Marketing Mix - Promotion

● New Product

– High emphasis on Advertising and Promotion

● Ellen Degenerous

– New market opportunities

● Customer Promotion

– Coupon Discount● Buy one, get 50% off your next purchase

● Trade Promotion

– Strong business relationships

– Advertising Exchange

Conclusion