Headrush Business Quiz Mains 18/3/2012

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Conducted by Dhruv Bhatnagar and Aniruddha Mitra

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The ‘Dhanda’(Business) Quiz! Mains

QM’s:- Dhruv Bhatnagar Aniruddha Mitra

Round 1:-

• 12 Questions:-• +10 correct, 0 for wrong• Partial Marks on the pass purely on QM’s

discretion. No arguments entertained.• Let’s start.

1. “X” came to India in 1912, and learned of the existence of the “Y” shortly after they were set up in 1920. They had a brief legal tussle over the use of the telegraphic address ‘Oxonian’, but in general tolerated and even encouraged the firm, giving them special terms for OUP and Clarendon Press titles. ‘An enterprising firm, certainly good at display,’ H.S. Milford, Publisher to the University, commented to Sir Maurice Gwyer.

“Y” was established in 1920 by the Primlani family, a Sindhi business house. The outlets are now managed by the Apeejay Surrendra Group, a Calcutta-based conglomerate.What are “X” and “Y”?

X: Oxford UniversityY: Oxford Bookstores

2.The ________Effect usually refers to the cost of tuition at private colleges and universities. Many parents assume that a higher-priced education is a better education. “The theory of it was, basically, we will raise the tuition as much as the market will bear,” said William Massy, a former Stanford University finance officer.

The ________effect is based on the commonly accepted perception that you get what you pay for. In the 1950s, Coca Cola was twice as expensive as Pepsi. Yet, Pepsi sales increased after they raised the price of the soda.

The Chivas Regal Effect

3.In medieval England there were nomads who wandered the country side and would sell their services to the highest bidder. These were hardened fighters who lived solitary lives in the wilderness. They did not have the luxury of servants to polish their armor and it would oxidize to a blackish hue, and they came to be known as black knights. At local town festivals they would have exhibition jousting matches in which the winner of the fight would win the loser’s weapons and armor. The local gentry, softened by the good life, would lose to these black knights. The nomadic knights didn’t have much use for an extra set of armor and would sell it back to them immediately after the fight. Origin of what?

Black Market

4. The name apparently is the anglicization of the Sanskrit term for an untranslated and forbidden sex position in the uncompiled Kama Sutra texts that involves the penetration of all of a woman’s orifices, much like the mythical Venus Butterfly position in the West. This position is known as the “_______”.

Kirtu

Kirtu.com

5. After searching for and documenting millions of images on Flickr, researcher Eric Fischer has pinpointed New York City’s most photographed attraction, which one?

The Apple Store, Fifth Avenue

6. This brand has asked Norwegian police to ban Anders Breivik from wearing its label amid fears it could seriously harm the brand. Breivik, the gunman who murdered 77 people in a shooting rampage at a youth camp and bombing in Oslo in July, has been spotted on numerous occasions wearing the company’s clothes. This company has a campaign ___________ 2083• Hints:-

Andy Roddick Richard Gasquet

7. It began life in Brazil as a one-time marketing plan to sell pre-packaged music on Nokia 5310 phones – where two different Brazilian artists recorded a show fusing different styles of music. What?

Coke Studio

8. Location Times Square,1998Who and what is he doing? Put fundae?

Richard Branson, launching Virgin Cola in the U.S. by driving a tank into Times Square and crushed a bunch of Coke and Pepsi.

9. Associate Richard Madley with Indian sports ?

British auctioneer who conducts player auctions for IPL every year.

10. Designed by Atkins, Dubai, it is being built by Jaguar Buildcon. With a height of 300 meters, the exterior of the building will represent mehendi patterns. Name it.

10. The Namaste Building

11. X first met Y by chance at a railway station in early 60s, when he was travelling by train from Hyderabad to Delhi. X let Y in the AC coupe, where he started sketching him, but he was not “impressed” with the drawing. A few years later Y came to X’s house with a guest and again some days later, the painter came asking for a loan of Rs. 600. After Y sought another loan a few months later, X offered him a job at his company to do some paintings for a monthly salary of Rs. 800. He was elevated to the position of Art Advisor at his company in May 1986 at a salary of Rs. 2,500 per month plus accommodation. Identify X & Y.

K P Singh & M F Hussain.

• Mf Hussain had worked for DLF as Art Advisor till September 1993.

12. On the Abbey Road cover ,what is generally regarded as the ‘The Fifth Beetle’?

The Volkswagen Beetle

Audience :Ab aap jawab do!Connect!

Round 2:-

CONNECT.

Scores Please!I wanna know!!

• 3 Connect Questions in all.• There is just one slide. It has all the hints. • You get two attempts. • First attempt:- +25, -15• Second attempt:- +15,-5

Connect 1.

Mont Blanc

Connect 2…• Clue 1:-This brand was created by this guy, and till date its

known by his last name.

• Clue 2:-This brand was took over by a global food giant based in Switzerland around 100 years back.

• Clue 3:- It has almost monopolized one segment of food market in India with it's formidable 91% market share.

Maggi Noodles!!!

The guy in the picture is Julius Maggi who sold his form to Nestle who now commands 91% marketshare in Indian instant noodle market.

• Aaaanndddd The LAST Question…..

• Probably the easiest of the Quiz.

Connect 3…

• What connects:• Aishwarya Rai• Leela Chitnis• Asha Parekh• Babita• Chand Usmani• Helen• Hema Malini• Jaya Prada• Kalpana• Kareena Kapoor• Katrina Kaif• Madhu Bala• Madhuri Dixit• Mala Sinha……… and 21 other actresses!!!!

Lux!!!!

THAnk You!

KEEP QUIZZINGJunta!