Healthberries Clinic

Client’s objective:

Healthberries Clinic specialises in preventive healthcare services and wants to be known as a state of the art preventive healthcare facility in Pune.

Building Healthberries Clinic as a preventive healthcare brand

People have a negligent mindset towards impending health hazards. They do not take any preventive healthcare measure and visit the doctor only when a health problem occurs.

Challenge

LIVELONG 365 day health monitoring service

• The idea was to position LIVELONG as a 365-day healthcare ring that keeps an eagle eye on a person’s health all the time. The service comprises, Health Screening, Health Monitoring and Medical Consultations.

• As a technological support to the LIVELONG service, we came up with the idea of a health monitoring tool- LIVELONG Data Band.

• The LIVELONG Data Band stores a patient’s complete medical data and can be worn on the wrist like a wrist watch. On each visit to the clinic, the LIVELONG data band is updated.

Brand Flight MapThe brand was promoted through print, digital as well as on ground activities.

• Print ads• Emailers• Health programmes in corporates and societies• Facebook community

Poster 1

Poster 2

Half Page Ad

Half Page Ad

Emailer

Emailer

• Healthberries Clinic successfully tied up with over 15 corporates and conducted preventive healthcare programmes under the LIVELONG initiative

The Result?