How to use web marketing to develop a successful practice

HEALTHCARE MARKETING

slideshare.net/flyconseils

2 2 FLY Conseils

MIRZET KADRIC ABOUT THE SPEAKER

Cofounder of a web agency

Result-driven

Passionate about marketing & web

3 3 FLY Conseils

FLY CONSEILS ABOUT THE COMPANY

Not a typical Digital Marketing Agency

Strategies + Tactics

We are all about results and ROI

4 4 FLY Conseils

ABOUT THE COMPANY

MEDICO AESTHETIC UNDERSTANDING

SOME OF OUR HAPPY CLIENTS PODIATRE411.COM

5 5 FLY Conseils

INTEGRATED WEB STRATEGY OUR APPROACH

PLAN ATTRACT ENGAGE CONVERT INTERACT MESURE

To be truly effective in the digital world, we believe that we must stop working in silos, but rather have a comprehensive and integrated approach.

6 6 FLY Conseils

FROM STRATEGY TO MARKETING OUR APPROACH

PLAN ATTRACT ENGAGE CONVERT INTERACT MESURE

Your web presence is not a project but a continuous process of improvement and adaptation to changing needs of your target audience.

OUR PLAN, YOUR SUCCESS HEALTHCARE MARKETING

A.C.E. YOUR MARKETING

Attract Convert Engage

ATTRACT

HEALTHCARE MARKETING

9 9 FLY Conseils

CUSTOMERS ATTRACT

What do they need ?

What are they looking for ?

Where are they searching ?

10 10 FLY Conseils

WHAT DO THEY NEED ? ATTRACT

of internet users say they looked online for health and esthetic information within the past year. 72%

11 11 FLY Conseils

WHAT DO THEY NEED ? ATTRACT

information

12 12 FLY Conseils

WHAT ARE THEY LOOKING FOR ? ATTRACT

information

Specific diseases & Conditions

Treatments & Procedures

Doctors & Health professionals

13 13 FLY Conseils

WHAT ARE THEY LOOKING FOR ? ATTRACT

Monthly searches on Google in Canada

8 100 Botox 1 000 Wrinkles 140 Juvederm

10 Anti-Wrinkle Treatments 10 Wrinkle Treatment

wrinkles treatment

Create content they search

14 14 FLY Conseils

WHAT ARE THEY LOOKING FOR ? ATTRACT

Listen what they are saying

15 15 FLY Conseils

WHERE ARE THEY ? ATTRACT

of online health seekers say they began their last session at a search engine such as Google, Bing or Yahoo. 77%

16

Target by keywords

16 FLY Conseils

WHERE ARE THEY ? ATTRACT

Where are they :

Search engines What is your opportunity :

SEO SEM

17 17 FLY Conseils

WHERE ARE THEY ? ATTRACT

Where are they :

Social media What is your opportunity :

Social presence Social ads

Claim it & Target by sociodemographic

18 18 FLY Conseils

WHERE ARE THEY ? ATTRACT

Where are they :

Relevant websites What is your opportunity :

Directories Display ads

Target by categories and interests

HEALTHCARE MARKETING

CONVERT

20 20 FLY Conseils

INFLUENCE CONVERT

of adults got information, care, or support from a doctor or other health care professional.

of adults got information or support from friends and family.

of adults got information or support from others who have the same health condition.

70%

60%

24%

21 21 FLY Conseils

MOBILE CONVERT

of smartphone owners, have used their phone to look up health or medical information. 52%

22 22 FLY Conseils

IMAGE IS EVERYTHING CONVERT

Use real pictures to build trust

23 23 FLY Conseils

IMAGE IS EVERYTHING CONVERT

Create appealing pages

24 24 FLY Conseils

IMAGE IS EVERYTHING CONVERT

Adapt your website to their devices

25 25 FLY Conseils

ASK FOR CONVERSION CONVERT

Online appointment Phone number Address Opening hours

HEALTHCARE MARKETING

ENGAGE

27 27 FLY Conseils

LOYALTY ENGAGE

What happens

AFTER their visit ?

28 28 FLY Conseils

BE PROACTIVE ENGAGE

Are they satisfied ? Do you need any advice ? When is the next appointment ?

29 29 FLY Conseils

LOYALTY ENGAGE

COLLECT DATA

HEALTHCARE MARKETING

HEALTHCARE PACKAGES

31 31 FLY Conseils

OUR HEALTHCARE PACKAGES Our clinic marketing services are all about getting you results

SOME OF OUR HAPPY CLIENTS flyconseils.com/cynosure

32 32 FLY Conseils

OUR HEALTHCARE PACKAGES Our clinic marketing services are all about getting you results

Responsive websites Digital advertising All digital

2360 Rue Notre-Dame Ouest #310, Montréal, QC H3J 1N4

Merci.

514 419-9140 flyconseils.com