Healthcare, meet Social Media

Simon Young, #sy social media consultancy

www.sy-engage.com

I can see the future

The future is here. It’s just not evenly distributed yet.

William Gibson

My distinguished medical career

My distinguished medical career

Revolution!

“Revolution is ... the violent transfer of power and property in the name

of an idea”

Jacques Barzun

?

(A bit harsh)

Bloody hard work

?

Social Media in Australiaand New Zealand

Social Media in Australiaand New Zealand

As for the future, your task is not to foresee it,

but to enable it.

Antoine de Saint-Exupery

Your response

The revolution in healthcare -

taking control

The revolution in healthcare

Doctors talking back

Doctors talking back

But what about...

• Amateurism

• Productivity

• Isolation

• How can it make me money?

• What if people say bad things

• What if I stuff up?

Amateurs!

41

Productivity!

Isolation

Does it make me money?

• What is the return on investment of using the phone?

• What is the value to you of word-of-mouth referrals? Of networking?

• What are you currently overspending your marketing dollar on?

What if people say bad things?

• Who says they’re not saying bad things anyway?

What if I stuff up?

• You will. It’s guaranteed!

And you’re in good company

“A good plan violently executed now is better

than a perfect plan executed next week.”

George S Patton

Risk = Danger

Risk = Fun!

or

Before After

Experts Enablers

Telling Conversing

Marketing to Marketing with

One-way Two-way

Ideal = Automated Ideal = Human

Whatever you do ... do something!

And... don’t do it alone

www.sy-engage.com

www.ijump.co.nz

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