Hedron | The Work of Travis McKinney

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TABLE OF CONTENTS

WOLF RIDGELOGOWEBSITETRAIL MAPIPHONE APP

EDPEDWEBSITEPOSTERSTWITTER

YMCAWEBSITE

ATLAS SOUNDALBUM COVER

DESIGN FREAKSPOSTERNAME TAGCOFFEE MUGBOOK

32 34 38 46 50AIGAWEBSITE

FEEDING AMERICAAD CAMPAIGN

REFRESHMAGAZINEWEBSITETYPEFACE

BLUE JACKLOGOILLUSTRATIONPACKAGING

SOLIOAD CAMPAIGN

Hedron. Derived from Ancient Greek, it is defined as the face of a geometrical solid. Similar to the many surfaces of polyhedrons, the work of a great designer must be dynamic and multifaceted.

WOLF RIDGE SKI RESORTA medium sized ski park located in Mars Hill, NC, Wolf Ridge Ski Resort is a favorite winter-time get away for locals and non-natives alike.

Redefine Wolf Ridge Ski Resort’s brand by designing a new logo, website, trail map, iphone app and lift tickets.

Inspired by the Blue Ridge Mountains the brand’s look and feel was designed to capture the chill of the snow and the warmth of the lodge. The iphone app utilizes augmented reality (AR) to help the user locate themselves on the trailmap even without a signal. The user photographs one of many AR barcodes located on signs throughout the resort to determine their position on the trailmap and plan a route to the bottom. It also allows them to photograph the AR barcode on their lift ticket to recieve daily coupons and specials redeemable at the Wolf Ridge Grill.

Background

Challenge

Solution

WOLF RIDGESKI RESORTWRSRWRSR

WOLF RIDGESKI RESORT

FULL NAME - 2 COLOR FULL NAME - 1 COLOR BROWN

FULL NAME - 1 COLOR BLACK

TRAIL MAP

WOLF RIDGESKI RESORTWRSRWRSR

FULL NAME - 2 COLOR FULL NAME - 1 COLOR BROWN

FULL NAME - 1 COLOR BLACK

LOWERLODGE

UPPERLODGE

DOUBLELIFT

FUTUREDOUBLELIFT

DOUBLELIFT NEW

QUAD LIFT

QUADLIFT

Easiest

More Difficult

Most Difficult

Ski Lift

Ski Patrol

1. The Howling

2. Southern Express

3. Flame Out

4. The Bowl

5. Viewfinder

6. Timber Wolf

7. Way Out

8. Eagle

9. Lower Streak

10. Upper Streak

11. Broadway

12. Whistling Dixie

13. Wolf Cub

14. Powder HIll

15. Midway

16. Goin South

17. Ridge Runner

18. Turning Point

19. Tunnel Run

20. Upper Nature View

21. Lower Nature View

22. Side Step

23. Nature Cub

24. Future Ski Runs

EDPEDEDPED (Everyday Posters Everyday), the collaborative effort of Hiller Goodspeed and Travis McKinney, is a website that merges poster design and the celebration of everday life. It has been featured on BuzzFeed.com and The Onions AV Club.

Inspire designers, artists, and the creatively inclinded to celebrate life’s everyday, mundane occurences using poster design as a medium.

Helped create and maintain website and twitter page. Designed posters.

Background

Challenge

Solution

EDPED has received many creative and well designed posters. The following are a few of the posters contributed to the website.

YMCA OF FLORIDA’S FIRST COASTThe YMCA of Florida’s First Coast is a Jacksonville based organization devoted to empowering the community by focusing on youth development, healthy living and social responsibility.

Design a website that fits the universal rebrand for a local division.

The rebrand shows five different color schemes. The website was created with five style sheets that are set on an array to change every few hours, changing the color palette of the site; it changes the logo and header photograph, the color of the navigation bar as well as a few other elements on screen. View the site at firstcoastymca.org

Background

Challenge

Solution

Five different stylesheets were made to accommodate the five different color schemes created in the new YMCA brand. These stylesheets were set on an array using javascript to change every few hours giving the site a fresh feeling everytime the user comes back to the site.

ATLAS SOUND - LOGOSAtlas Sound is the solo project of Deerhunter’s frontman, Bradford Cox. He has been recognized as one of the most prolific musicians in today’s scene.

Create an environmentally friendly album cover for a special edition release of the album, Logos.

The hand-drawn design was screen printed onto vintage, recycled album covers using eco-friendly inks.

Background

Challenge

Solution

DESIGN FREAK SHOWEvery year AIGA Jacksonville hosts a portfolio review for students and professionals to show their work and receive feedback and criticism. They have a poster competition for the review in which this poster won second place.

Create a theme and design a poster for the 21st annual AIGA Jacksonville portfolio review.

The theme was inspired by early 1900s freak show and carnival posters. The poster conveys essential information about the event and gives a sense of playfulness to an event that would otherwise be seen as tense. To compliment the theme, name tag lanyards, coffee mugs and books to hold business cards were created.

Background

Challenge

Solution

AIGA FLAGLER COLLEGE STUDENT GROUPAIGA has over 200 student groups nationally. Flagler College is currently in the process of setting up an AIGA student group.

Design and build a website for the AIGA Flagler College Student Group, using WordPress as a content managemnet system, where students can go to find information pertaining to upcoming events and membership information, all in an effort to increase membership and participation.

The boxes on the homepage that show AIGA News and AIGA Insight are pulled dynamically from RSS feeds hosted on the national AIGA website. Events can be added easily as posts to the website.

Background

Challenge

Solution

FEEDING AMERICAFeeding America is a United States based not-for-profit organization. It consists of a nation-wide network of more than 200 food banks and food rescue organizations that serve virtually every county in the United States as well as Puerto Rico. It is the nation’s leading hunger-relief charity.

Create an ad campaign that raises awareness about the hunger problem in America and directs viewers to the Feeding America website.

The ads illustrate the prevalence of hunger in the United States and suggest that everyone can do something about it. This is accomplished interactively, having the viewer physically alter the ad, by pulling down on the tab, which changes the image from trash to food.

Background

Challenge

Solution

FIND OUT HOW AT

YOUDIFFERENCECAN MAKE A

FIND OUT HOW AT

REFRESH MAGAZINERefresh is a proposed magazine for design professionals in the fields of Architecture, Graphic Design, Interior Design and Industrial Design that focuses on sustainability.

Create a magazine for design professionals and creatives focusing on sustainability in the design world.

The name ‘refresh’ was chosen because it conveys a meaning of sustainability and style. The typeface was designed to give the masthead of the magazine a custom, recognizable look. This project also involved building the masthead out of straws.

Background

Challenge

Solution

a b c d e f g h i

j k l m n o p q r

s t u v w x y z

ARCHITECTUREGRAPHIC DESIGNINDUSTRIAL DESIGNINTERIOR DESIGN

BLUE JACK BREWERYBlue Jack Brewery is a microbrewery in Gainesville, FL. They name their beers after historical and pop-culture figures.

Design the company’s brand and create packaging for a four-pack carton.

The acorn used to brand brewery is symbolic of the Blue Jack Oak, which shares its native Southeastern land with the microbrewery. Illustrations and taglines were created for each beer. The artwork is printed directly onto the bottles instead of using paper and glue.

Background

Challenge

Solution

I’VE HAD IT WITH YOUR MONKEY-FLYING HANDS ON MY MONDAY-TO-FRIDAY

BEER OH COME ALL YETHIRSTY

WHAT’CHU DRINKIN’

willis ACCIO BEER

SOLIOSolio is a company that makes solar powered, universal device chargers. They have three different models of solar powered chargers. The Classic, the Mono and the Rocsta.

Conceptualize and design a magazine ad campaign for Solio solar chargers to be shown in such magazines as Sports Illustrated and Wired.

The appearance given to the ad campaign is meant to be techy, yet outdoorsy. The graininess of the photographs as well as the type choices, were made to support this look. The tagline, “Take Charge... Outdoors” is a double entendre which implies that the device empowers the user by providing the ability to both conquer obstacles and to power mobile devices.

Background

Challenge

Solution

Hedron | The Work of Travis McKinney

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