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. Heinz Tomato Ketchup is bursting with real tomatoes. But people can forget

where their ketchup comes from

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In 2013, Heinz wanted to remind mums and kids that only the firmest, juiciest, freshest tomatoes

make it into their sauce, and on to their plate

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 !  So, we invited mums and kids to grow their own!

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Grow Your Own was a huge success, reaching a third of the UK’s Facebook population.

Thousands of families grew their own tomatoes

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Then, just like our fans’ tomatoes, Grow Your Own grew and grew

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In 2014 the campaign featured a wider digital scope and on-pack promotion

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.    In 2015 it grew yet again,

this time into a pan-European campaign, localised across six markets

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It grew to a fully integrated campaign, with digital, in-store and even TV activations

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So far, Grow Your Own has reached almost 30 million people on social media alone,

with heaps of comments and loads of love for Heinz

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Thousands of mums and kids have shared their tomato growing

experiences with Heinz

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Best of all, Grow Your Own has helped around 90,000 families in Europe grow their own tomatoes

with free packets of tomato seeds

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Showing how putting social thinking at the heart of your marketing can help it grow bigger and better –

just like our tomatoes