Hello Culture: Transforming Participation - Young People Survey Results

transcript

Transforming Participation – Survey ResultsThis data was taken from a sample survey created to inform the workshop sent to

250 young people between the ages of 16 and 25 within the West Midlands

@HelloCulture info@hello-culture.co.uk 0121 200 0910

Do you participate in any of the following?

Go to gigs?

Listen to

Go to th

e cinema?

Go to th

e theatre

atch plays

Go to th

e theatre

atch dance

perform

ances?

outdoor p

erform

ances?

Go to film

screen

Go to art

Go to exh

ibitions?

Use YouTu

Use Face

Use Twitt

Use in

stant m

essaging?

Have your own blog?

Follow oth

er people's

blogs?

Download music

Download films?

0%10%20%30%40%50%60%70%80%90%

What is it that you enjoy about going to gigs or the cinema in comparison to watching or listening to music or films at home?

“I love the atmosphere, being in a place with like-minded people. Viewing and exploring the different forms of art and understanding other people's views.”

“The atmosphere combined with the social aspect.”

“Gigs/concerts it is about the atmosphere.

At the cinema, it is the social

factor & for the special effects.”

“I prefer music at home because its cheaper and the

artists I listen too rarely come too England, films are more

exciting at the cinema though they are way too expensive.”

“It's the experience and the buzz you get that's not the same when you’re not with your friends.”

A break from the norm, more enjoyable with other people.”

Do you actively search for new music/gigs/exhibitions/films/videos, if so where do you go to find information?

“Yes, internet and through Word of mouth. Or going to the actual venue.”

“Yes

“Yes I will often search online, via ticket factory, theatre/cinema websites, magazine 'whats on' articles and recommendations.”

“I look at the suggested list on videos of songs I already like.”

“For music I use sound cloud. For art exhibitions I check websites of the galleries or just go in if passing.”

“Twitter, Facebook, artist and venue websites.”

“Yes I usually go to YouTube to find out the latest trailers and short comedy sketches and to

find new music”

What devices do you mainly use to listen or view content online?

SmartphoneLaptop

TabletDesktop computer

Digital Radio

Do you share the content you’re interested in, if so how and where?

AppBBM

Twitter

Talking t

o friends

0%10%20%30%40%50%60%70%80%90%

Who do you share the content with?/Who shares content with you?

“Friends, colleagues and family.”

“My peers, people who follow my blog/twitter.”

“Friends and people online.”

“Work colleagues, customers, friends, family and online networks.”

“Facebook, email and Twitter.”

“Friends”

What times of day do you watch/listen to content?

Taking a

Travellin

Evening

Night ti

Hangin

g out w

ith fri

ends0%

10%20%30%40%50%60%70%80%90%

On average, how much per month do you spend on music, exhibitions, films, live performances and cultural entertainment?

Nothing Less than £10

Between £10 and £25

Between £25 and £50

Between £50 and

Over £1000%5%

10%15%20%25%30%35%40%45%

How do you currently engage with cultural organisations digitally? (cultural organisations could be theatres, exhibitions, museums, independent musicians etc...)

Subscr

ibe to email n

ewsletter

Like page

on face

w them on tw

w them on th

eir YouTube ch

I rece

ive te

w their b

Check their w

ebsite re

gularly

Subscr

ibe to th

eir RSS

Do you think that cultural organisations communicate with young people effectively and is there anything you think would make you engage with them more digitally?

“Yes

er.”

“Free concerts or events as a taster to show people what they’re missing”

“It could be interesting if cultural organisations had a Skype account and offered sessions where young people could interact with individuals who work for these organisations.”

“Perhaps small time competitions on Twitter.”

“I don't mind trying to find events, makes it more

exclusive. I don't see why young people should be force fed experiences.”

Contact Us:

If you’d like more information about this project, getting involved with Hello Culture 2013 or how Big Cat can help your organisation communicate with your audience please don’t hesitate to contact us.

Thanks,Anthony and Lara

Call Us: 0121 200 0910Email Us: info@hello-culture.co.uk

www.hello-culture.co.ukwww.bigcatgroup.co.uk

Tweet Us: @HelloCultureVisit Us:www.hello-culture.co.uk

Hello Culture: Transforming Participation - Young People Survey Results

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