Facebook Landing Pages"

Variations and Results"Women Rock, September 21, 2011!

"

Engagement Building Cases"•  Michael E. Gerber Birthday - Compelling Contest"•  Michael E. Gerber Birthday - Social Media Integration"•  Michael E. Gerber Books - Display Products"•  Michael E. Gerber Dreaming Room - Testimonial Video"•  YogaShakti Course Promotion - Coupon & Discount Features"•  Boundless Event Ticket Promo - Discount Code"•  Futura Factory Membership - Video Teaser"•  Parentology Convey Your Message - Emotional Video "•  Art by Näsmark Exhibition invitation - email subscription"•  Michael E. Gerber Event - Educational Video"•  Herringbone – Social CRM for Dummies book download"

Winner’s video displayed"

Compelling Contests!

Contestants were able to upload their own birthday wishes "

Michael E. Gerber’s Birthday"

Fans love posting pictures and videos about something they like"

Michael E. Gerber’s Birthday

Birthday contest announced and wishes collected on YouTube Playlist"

Birthday wishes on Twitter with links "to videos"

Multi Channel Campaign"

Email, LinkedIn, SlideShare"Twitter, YouTube"

Social Media Integration"

Products!

Michael E. Gerber"

Special tab to promote "products.""Each product is "clickable and user is taken to Amazon (alt. integrate store).""Shows status on coming books""Call to action for co-authors"and partners"

1. Inspiring words from course participants"2. Invitation to the next facilitator training with link to sign-up "

Testimonial Videos!

Michael E. Gerber"

Coupon & Discount Features!1. User must “Like” Page to be "able to get the discount"

2. After user “Likes” the page she gets "access to the promo code"

4. Page owner gets more “Likes” "and a larger customer base"

3. User get’s prompted to share page with friends."

Discounts!

2.To be able to see the page and enjoy the promotion, user must “Like” the page"

3. Promo code displayed on page"

1.  Tweet/LinkedIn link landing page/"frame with 15.6% click-through on "promo offer"

Time length: 3 weeks"Fan base increase: 29.5% "

Video Teaser!1.  In order to see the video, "user must “Like” page"

2. Video works as a teaser for the organization"

Other Features:"- Become a Member"- Next Event"- Sponsor promotion"

Purchase"ticket tab"

Emotional Videos!

1. Touching TEDx Presentation"catching attention to the stake"

Convey your key message"

3. Clear company statement "and course presentation "

4. Call to action - sign up now"information on next event"

2. Hyperlinked images for more information"

Forms!

1. User fills out a form to receive an exhibition invitation. She provides her Email Address."

2. She receives a thank you note and gets the option to send a friend an invitation. "3. The user receives an automated email invitation."

4. Page owner enjoys a larger email list and can create relationships with fans. "

Feature: "“Like” to see the movie"

Educational Videos!

30 minute educational video"

Call to action: "Invitation to event"

Michael E. Gerber"

Free Download!

1. Gated for fans only - “Like” to get access" 2. Click to access Free Social CRM for Dummies"

Contact us! " For your customized landing page. "

Phone: (415) 3 BONE UP - (415) 326-6387 Email: info@herringbone.fm Web: www.herringbone.fm Twitter: @herringbonefmFacebook: herringbone.fmYouTube: /herringbonefm "