THEORIES OF CHANGE, TARGET AUDIENCES, AND ONLINE STRATEGY

CLIMATE CHANGE ADVOCACY ONLINE:

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

LEGACY ENVIRONMENTAL ORGANIZATIONS

INTERNET-MEDIATED CLIMATE

ORGANIZATIONS

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

INTERNET-MEDIATED CLIMATE ORGANIZATIONS

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

LEGACY ENVIRONMENTAL ORGANIZATIONS

• grassroots-oriented theory of change

• part of climate change social movement

• internet as tool for online-to-offline action

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

INTERNET-MEDIATED CLIMATE ORGANIZATIONS

• more diversity of theories of change

• EDF: economic incentives, cooperation with business, moderation, expertise

• Greenpeace USA: confronting corporations, empowering activists

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

LEGACY ENVIRONMENTAL ORGANIZATIONS

TAKE-AWAYS

• potential for more climate participation & mobilization

• effect on climate polarization & compromise?

• polarization could spread to other issues (e.g. fracking)

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres