Hi I’m Penny

And I’m Peter!

And we’re the persuaders! Together we’re going to teach you

powerful persuasive techniques that you can perfect in your pen

work and persuade people.

What like hypnosis?

Sort of, but with words

Get out! You can persuade people

with words?

Sure. Check out these great

persuaders with words.

So what’s with using lame graphics like us in this powerpoint?

Teacher thought it would make the power point more interesting. It’s also a touch

of parody to make things more persuasive.

What’s a parody? Hey do you want to go out

tonight?

I’m sick of your questions

Here are some techniques to help

make your writing more persuasive.

PERSUASIVE TECHNIQUE 1:

AlliterationRepeating the first sound of different words is alliteration. They also start

with the same letter. Eg; To argue like that makes those people cruel,

calculating and corrupt!

1 minute to practice:Write a sentence

that uses alliteration.

PERSUASIVE TECHNIQUE 2:

Repetition of words creates emphasis. Eg: We must all try to write with purpose, write with feeling and write using techniques to persuade. Using the word ‘write’ 3 times gives it more emphasis.

PERSUASIVE TECHNIQUE 2 REPETITION

1 minute to practice:Write a sentence that

uses repetition.

PERSUASIVE TECHNIQUE 3

Rhetorical Question

RHETORICAL QUESTION

A question which does not require an answer. This type of question is so obvious it does not

need an answer and it can help to reinforce a point.

Don’t you think?

1 minute to practice:Write a

RHETORICAL QUESTION

PERSUASIVE TECHNIQUE 4

Tone of VoiceTone of writer’s voice: ridicule, sarcastic, negative, aggressive, supportive, sympathetic, rational, even-handed, gentle..

The tone of a piece of writing is the emotion of the writer that comes through when it is read. The tone in a piece of writing can help to persuade the reader. There can be a balanced, fair tone, an angry tone, an exaggerated tone, a sarcastic tone, etc

Here’s a topic:facebook

1 minute to practice:

TONE OF VOICE

Write a sentence about Facebook with

an angry tone.

1 minute to practice:

TONE OF VOICE

Write a sentence about Facebook with

an gentle tone.

PERSUASIVE TECHNIQUE 5:

Metaphors/simile

Metaphors and Similes are used in figurative language to compare and contrast different objects or ideas. They are formed when words are put together so skilfully they conjure up pictures in the minds of the reader.

A simile: “This issue is like a hot potato and no one wants to touch it.” A simile makes comparisons using the words “like” and “as”.

Simile: My love is like a red, red rose

A metaphor: “ This issue is like a boat on rough water. Everyone has an opinion that is tossed around.” A metaphor makes symbolic and direct comparisons between two objects.

1 minute to practice:

Write a sentence that uses a

metaphor or simile

PERSUASIVE TECHNIQUE 6:

Emotive Language

Like many persuasive techniques, emotive appeals aim to engage people’s feelings, not logic or reason. If a writer can manipulate a reader to feel a certain way, that reader should be more likely to agree with the writer’s overall contention. Often writers will use other forms of persuasive language techniques in order to appeal to people’s emotions.

1 minute to practice:

Write a sentence that uses emotive

language

PERSUASIVE TECHNIQUE 7:

HyperboleUse of exaggeration in your writing to persuade the reader. Eg: This handout is the most amazing, wonderful and the greatest thing in the universe. Forceful and overblown language to get the point across.

1 minute to practice:

Write a sentence that uses hyperbole

PERSUASIVE TECHNIQUE 8:

Expert Opinion/Quotes

Using an expert or important person’s opinion to make your argument seem more convincing. Experts are often called upon to make one side seem stronger and more believable. Here’s a quote from Albert Einstein…………

1 minute to practice:Write a sentence that

uses an expert opinion or a quote.

An a

necd

ote

PERSUASIVE TECHNIQUE 9: Anecdote/ personal

experienceAnecdotes and personal experiences are stories involving real life events, a true story. Such stories can be used to back up an argument. To support a contention, and to make themselves appear more credible, writers often use personal anecdotes. Eg text; “I can tell you that, as a teenager, it can sometimes be very difficult to get up in the morning when you have spent most of the night social networking!”

1 minute to practice:Write a sentence that

uses personal experience or an anecdote about the topic of using computers.

PERSUASIVE TECHNIQUE 10

Inclusive languageThis is writing that directly addresses the reader, either personally or as a member of a shared group. It involves words like, us, we, you, our.

1 minute to practice:Write a sentence that

uses inclusive language.

Look at all the techniques used in this

old ad from 1950

In Term 2 of this year you will be required to write a persuasive essay for the NAPLAN test. You will use some of these techniques you have practiced during this power point in your essay. Over the coming weeks we will be practicing aspects of NAPLAN and preparing you to write.

Here are 10 examples of Persuasive techniques

•Alliteration•Repetition•Rhetorical Question•Tone of Voice•Metaphors & Similes•Emotive language•Hyperbole•Expert opinion/use of quotes•Anecdote/personal experience•Inclusive language

Bye now