Post on 04-Aug-2020
transcript
1. DO VISITORS CURRENTLY HAVE A CAT IN THEIR FAMILY?
Yes
No
Looking for a Cat
2. HOW MANY CATS IN THEIR FAMILY?
96% of all visitors either own a Cat or are looking for a Cat.
IN 2019 A RECORD
*19,315 VISITORS
CLICK HERETO WATCH THE 2019
HIGHLIGHTSVIDEO!
* Data upon which this survey is based sourced from over 5,000 surveys: Online ticket buyers, Door prize entrants and Post-Show Visitor and Exhibitor Surveys.
87%
9%
4%
3%
1
2
3
4 or more47%
37%
9%
7%
53% of all visitors have more than 1 Cat in their family and 16% have 2 or more
3. DID THE CAT LOVERS SHOW MEET VISITOR EXPECTATIONS?
Exceeded Expectations
Met Expectations
Below Expectations
68%
29%
97% of all visitors had their expectations either met or exceeded.
1
2019POST SHOW
REPORT
Absolutely outstanding celebration of all things Cats! So many exhibitors to see and plenty to do. I was happy to spend several hours amongst other passionate animal-lovers. Can’t wait to go next year!
Angela from Coburg
6. WHAT WERE THE PRIMARY REASONS VISITORS ATTENDED THE SHOW?
76%
33%
67%
54%
63%
19%
41% 41%
29%
* MULTIPLE RESPONSES WERE ALLOWED
4. HAD VISITORS ATTENDED THE 2019 CAT LOVERS SHOW BEFORE?
5. HOW LONG DID VISITORS SPEND AT THE SHOW?
Yes
No
1–2 hours
3–4 hours
5–6 hours
6–7 hours
35%
69%
31%
42%
23%
26%
9%
2
0
5
10
15
20
25
30
35
40
(%)
8. WHAT WAS THE APPROXIMATE VALUE OF THE PRODUCTS OR SERVICES THAT VISITORS PURCHASED AT THE SHOW?
11%
4%
38%
45
28%
13%
6%
2019 Cat Lovers Show was an excellent way to get your products out there, would highly recommend the 2020 Cat Lovers Show for anyone wanting to increase awareness of their cat products.
Lyn Scott Manager at Oz-Pet
Thank you for an amazing show. The layout was spacious and the staff and guest speakers were most informative and quite entertaining. I honestly was not expecting to stay at the Cat Lovers show for 7 hours and remain entertained during the whole duration. Well done to the organises, fantastic job.
Ange from Cheltenham
7. DID VISITORS PURCHASE ANYTHING WHILE AT THE CAT LOVERS SHOW?
Yes
No14%
86%
Black Hawk Stage
The Cat Lovers Show was a great day out! I was able to buy cool new toys for my cat and learn even more about our feline friends. I would definitely attend again.
Victoria from Bayswater North
3
9. HOW SUCCESSFUL WAS THE SHOW FOR EXHIBITORS?
Excellent
Good
Fair
Poor
58%36%
6%
Excellent
Good
Fair
10. WHAT WAS THE QUALITY OF VISITORS AT THE SHOW?
Customers at the end of the day tend to go online for advice and I think having the face to face contact with us is something you can’t get from other forms of media.
Dr Ben Porter, Scientific Services Veterinarian, Royal Canin
2%
64%
28%
6%
CATMANTOO with his feline stars Bindi and Didga
The Cat Lovers Show was fantastic. A great day out for all cat lovers. An interactive day with various stall holders from well-known and not so well-known brands. Hands on and interactive with many breeders on show. Lots of samples for your cat to try. Delicious food and drink stalls to keep you nourished throughout the event. Meeting famous faces like Dr Chris Brown the vet was a highlight. A great day out that I’ll be raving to all my friends and family about for the 2020 show. Loved it!
Bonnie from Greenvale
* RESULTS FROM POST-SHOW EXHIBITOR SURVEY
Pet trainer extraordinaire Kelly Gill with feline-star Tigger
4
11. AGE AND GENDER OF VISITORS
12. WHERE DO VISITORS COME FROM?
Eastern metro
Eastern Victoria
Northern metro
Northern Victoria
South-Eastern metro
Southern metro
Western metro
Western Victoria
18%
9%
24%
4%
4%
18%
9%
14%
26%
11%7%
20%24%
11%1%
Peter Hitchener from Channel Nine celebrating his love of Cats on the Adoption Stage
Ask-A-Breeder Stage MC, Alex Hecker
Feline Food Truck Park fuelling up feline-fanciers for a fun day out!
Crowds flocked to the BlackHawk stand over the weekend
5
0
5
10
15
20
25
30
35
40
(%)
1 yea
r out
from
the
Show
6 mont
hs o
ut
from
the
Show
3 m
onths
out
from
the
Show
1 mont
h out
from
the
Show
The w
eek o
f
the
Show
On th
e day
of the
Sho
w
13. WHEN DID VISITORS DECIDE TO ATTEND THE CAT LOVERS SHOW?
14. HOW DID VISITORS TRAVEL TO THE SHOW?
7%2%
6%
Dr Chris Brown & Dr Katrina Warren educating Cat lovers on the Royal Canin Stage
My sister Narelle and I had a pawsome day! Highlight was meeting Robert, Didga and Bindi. We travelled nearly 4 hours to come to the show today. We received some great advice from the experts for our fur baby’s and brought some great products. Very well organised show.
Alison from regional Victoria
14%
31%
16%20%
16%
3%
57%
28%
We’ve found a lot of new customers, people that didn’t know our products exist – and now they do.
Tim Del Vecchio, The Cat Man, Catworks Pet Enclosures
6
2019 Melbourne Exhibitor ListAble and Game
Absolute Holistic / Woof Meow
Absolutely Rewarding Volunteer Tours
Alkala Bengals Australia
ANCAT
Animales Online
Animal Justice Party
animat
ASTRO PET
Australian Firefighters Calendar 2020
Betta Pet Systems
BIOCAT
Black Hawk
BusyHive Botanicals
Cat Camp and The Cat Motel
CAT CRAZY
Cat Evolution
Cat Napping Suburban Retreat
Catexplorer
CatGenie Australia
Catmate
Catnip Australia
Cat’s Best
Cattitude Store
Catworks Cat Enclosures
Catworks Cat Enclosures
Catz Matz
Ceva Animal Health
Choose Cruelty Free
Cooinda Cat Resort
Dizzy Cats
Edenhills Pet Cremation
Fallen Into Fantasy Designs
FCCV
Feline Natural
Frog Dog Studios
Funky Cat
FurEver After
Furrytail
GCCFV
Geek to Chic
Get Catty!
Get Catty! Kids Zone
Get Catty! Get Catty! Box
Jeebsters Nostalgic Signs
Jo Howell Photography
Kitska
Kitty Kitchen
Krispet
LePets
LITTLE KITTY CO. & THE CAT MUM
Lort Smith
Martha Silver Breninger Art
Melbourne Cat Vets
Meow Mansion
Minx Cat Litter
Moonglow Australia
National Breast Cancer Foundation
Natural Instinct Pet Food
Nature’s Best
Noomi Bean Bags
ORIJEN Petfoods
Oz-Pet
Paw Daws
Paws Land / Pidan
Pet Federation
Pet Greens
Pet House Superstore
Pet Planet Group
Peter Mac
Petplan
PetPost
Pets in the Park
Petssager
PETstock
Petway Petcare
Picture Moments Photography
Purr-Central Luxury Cat Hotel
Rain Air Corporation
Raw Meow
Rothwell Run Cats and Dogs
Royal Canin
Safe Cat – Safe Wildlife
Rufus & Coco
Soapy Moose
Southpaws Vet Specialists
Sparkle*Liscious
Supaw Pet Bakery
Sure Petcare
Sykes Vet International
Tara Treasures
Taste of the Wild
The Cat Protection Society of Victoria
The Cat Park
The Fabric Care Company
The Golden Bone Bakery
The Kew Cattery
The Lane Face
The Lost Dogs’ Home
The Melbourne Portrait Studio
The Natural Paw Company
The Orangutan Project
The Paw Principality
The PetCalmer
Trouble & Trix
TRUEECO
Vetalogica
WeeOff
Wellness CORE
Wine Selectors
Wonder Wheat Cat Litter
Woods for Cats
World Class Hounds
Zach’s Pet Shop
Ziwi Peak
Rescue Groups2nd Chance Cat RescueAnimal AidA’s Service for Rescue KittensAnimal Rescue Freecycle The Mini Kitty CommuneAustralian Animal Protection SocietyAustralian Animal RescueCat People of MelbourneChally Rescue IncCheltenham Cat RescueForever Friends Animal RescueFurKids RescueGeelong Animal RescueGeelong Animal Welfare SocietyHappy Hearts Animal RescueHeart and Soul RescueIngrid’s HavenLittle V & Friends Animal RescueManeki Neko Cat RescueMeow RescuePaws of Love Animal RescuePeninsula Cat RescuePets of the Homeless AustraliaPurrs of Point Cook Inc.Sally’s Cat & Kitten Rescue Inc.Second Chance Animal RescueThe Cat CornerVictorian Dog RescueWaggin Tails Animal Rescue
Breed GroupsANCATSAustralian MistBengalBritish Shorthair
BurmeseCheetohCornish RexMaine CoonManxBalineseOcicatRagdollScottish FoldSelkirk RexSiameseSphynxToyger
FCCVAmerica ShorthairBengalBirmanBurmillaExotic MandalayNorweigan ForrestRagdollRussianSelkirk RexSiberianShowshoe
GCCFVAmerican ShorthairBirmanBritish ShorthairBurmeseDonskoyExoticMaine CoonOrientalPersianPeterbaldRagdollSiameseSiberianSomaliSphynx
2019 Sponsors and PartnersSTAGE SPONSOR BREED SHOWCASE SPONSOR KID ZONE SPONSOR STAGE SPONSOR
ADOPTION ZONE SPONSOR OFFICIAL NEWSPAPER PARTNER HAPPY CAT PARTNER BEAN BAG SUPPLIER
CHARITY PARTNERS
BREED SHOWCASE PARTNERS
7
192 BRIDPORT STREETALBERT PARK, VICTORIAAUSTRALIA 3206
TELEPHONE: +61 3 9696 9961FACSIMILE: +61 3 9696 4558WEBSITE: www.eventmi.com.au
Over 2 days the 2019 Cat Lovers Show welcomed more than 250 Cats representing over 30 different rare, pedigree and companion breeds and over 19,000 visitors to the Royal Exhibition Building. Young, old, men, women, inner suburbs, outer suburbs, inner city, country, families, toddlers, kids, teenagers, married, singles, Cat (and Dog) owners and lovers and people who are looking to find their next Kitty.
• Cats are found in 27% of Australian households
• 2.6m Australians own a Cat
• Average of 1.4 Cats per household
• 76% of Cats owned in Australia are mixed breed,remainder are pure breeds
• 25% of Cats have been acquired through animalshelters, 19% from friends of neighbours, and 15%were strays. Only 23% said they bought their Cats
for a breeder or pet shop
• 60% of Australian’s classify their Catas a member of the family
• 60% of Pet-less households are consideringgetting a pet
• Australian’s spend over $3.5 million per year onCat related products and services
• The majority of Cats (59%) are keptboth indoors and outdoors, while 34% are
exclusively indoors and 7% outdoorsSource: Animal Medicines Australia Report - Pet Ownership in Australia 2019
THE CAT LOVERS SHOW IS OWNED AND ORGANISED BY:
INDUSTRY
QUICKSTATS*
Over 100 volunteers helped make the 2019 Cat Lovers Show a great success
8