Post on 15-Jul-2015
transcript
Product Management(Product Line, Length, Width)
SUBMITTED BY Eshant Sharma PGCM-4/1410
About The Company
• Established by M. Manal
• Established in 1930
• Based in Bangalore, India
• Produces health care products under the name Himalaya Herbal Healthcare
• It is spread across locations in India, the United States, the Middle East, and Europe.
• Its products are sold in 90 countries across the world
• The company has 70 researchers that study Ayurvedic herbs and minerals.
Countries Where Himalaya Products Are Available
AFRICA
ASIA
EUROPE
MIDDLE EAST
NORTH AMERICA
OCEANIA
SOUTH AMERICA
Himalaya’s Products (Product Line)
Pharmaceuticals (Product Length)
1. Children’s Health
Children’s Health (Product Width)
120 mlRs 37
200 mlRs 55
Tablets 40Rs 60
100 mlRs 60
100 mlRs 57
60 mlRs 60
200 mlRs 85
200 mlRs 85
2. Women’s Health
Tablets40
100 ml
Women’s Health (Product Width)
Tablets 30Rs 90
200 mlRs 85
400 mlRs 125
100 mlRs 55
200 mlRs 82
Tablets 60Rs 80
120 mlRs 60
3. Men’s Health
4. Pure Health
Pure Health (Product Width)
Tablets 60Rs 100
200 mlRs 85
Tablets 60Rs 100
200 mlRs 85
5. Oral Health
6. Derma Health
Personal Care (Product Length)
1. Hair Care
Hair Care (Product Width)
100 mlRs 90
200 mlRs 160
100 mlRs 70
200 mlRs 130
400 mlRs 220
100 mlRs 100
200 mlRs 180
100 mlRs 70
200 mlRs 130
400 mlRs 220
50 mlRs 185
100 mlRs 330
100 mlRs 70
200 mlRs 130
100 mlRs 70
200 mlRs 130
400 mlRs 220
100 mlRs 70
200 mlRs 130
100 mlRs 70
200 mlRs 130
400 mlRs 220
100 mlRs 85
150 mlRs 165
2. Oral Care
Oral Care (Product Width)
40 gmRs 20
100 gmRs 50
40 gmRs 20
100 gmRs 50
175 gmRs 80
100 gmRs 40
200 gmRs 80
40 gmRs 40
100 gmRs 95
100 gmRs 55
175 gmRs 85
3. Men’s Care
Men’s Care (Product Width)
50 mlRs 70
100 mlRs 130
15 mlRs 20
50 mlRs 70
100 mlRs 130
15 mlRs 20
4. Lip Care
Animal Health (Product Length)Companion Care
Companion Care (Product Width)
120 mlRs 80
450 mlRs 250
Baby Care (Product Length)
Baby Care (Product Width)
50 mlRs 65
100 mlRs 120
200 mlRs 220
400 mlRs 215
100 mlRs 80
200 mlRs 145
100 mlRs 90
200 mlRs 165
100 gmRs 50
200 gmRs 95
400 gmRs 140
50 gmRs 40
100 gmRs 70
SmallRs 310
MediumRs 340
LargeRs 375
50 gmRs 50
100 gmRs 85
100 mlRs 77
200 mlRs 149
75 gmRs 35
120 gmRs 55
Nutrition Health (Product Length)
Company’s Mission
Himalaya's mission is to make herbal wellness a part of every home. We want tobe the most trusted company in scientific herbal healthcare and most admiredfor our ethics, values and commitment to sustainability.
“Establish Himalaya as a science-based, problem-solving, head-to-heel brand, harnessed from nature's wealth and characterized by trust and healthy lives”
“Develop markets worldwide with an in-depth and long-term approach, maintaining at each step the highest ethical standards”
“Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the expectations of the consumer, each time and every time. Nothing less is acceptable”