Hiring Hacks (Culture Amp) FINAL

transcript

GREENHOUSE.IO + CULTURE AMP

The Theory and Practice of Measuring Employee

Engagement

GREENHOUSE + SQUARESPACE

#HIRINGHACKS

Today’s Moderator

Casey Marshall Greenhouse

casey.marshall@greenhouse.io

GREENHOUSE + CULTURE AMP #HIRINGHACKS

reenhouse • Greenhouse is an end-to-end solution that optimizes your entire recruiting process• Talent is critical for building

outstanding companies• World-class recruiting requires

focused effort across your entire organization

#HIRINGHACKSGREENHOUSE + CULTURE AMP

Hiring Hacks • Each webinar in the series focuses on strategies and tools that help measurably improve the recruiting process

#HIRINGHACKS

Speaker Highlight

Steven HuangStrategist, Culture Amp

linkedin.com/in/thestevenhuang

Cheryl RoubianDirector of Talent Management,

Greenhouse

linkedin.com/in/cherylroubian

#HIRINGHACKS

• Culture Amp is a people analytics and feedback platform for companies that put culture first• Our surveys are designed by data

scientists and organizational psychologists• Culture Amp provides a platform

to collect data and insights across the employee lifecycle with a range of perspectives from company-wide engagement to individual feedback

Partnered with Greenhouse

GREENHOUSE + CULTURE AMP

ulture Amp

#HIRINGHACKS

• Culture Amp provides a platform to collect data and insights across the employee lifecycle with a range of perspectives from company-wide engagement to individual feedback

ulture Amp

Partnered with Greenhouse

Agenda & Perspective

1. Why implementing an employee engagement survey program is important; and when the right time is to get started

2. How to design a thoughtful and scientifically sound survey

3. What to do with the data you collect

The Theory & Science behind Engagement• Shaping design strategies

at Culture Amp • Previously Square &

Facebook

Applied Experience from Greenhouse• Managing the survey

program at Greenhouse: Engagement + Lifecycle (Onboarding, Offboarding)

Why engagement is important; when to measureWhy:• Engaged employees

perform better • Engaged companies

perform better too• Surveys are the best way

to capture engagement

When:• As soon as you have the

resources• Don’t hesitate

The why for us

Surveying @Greenhouse

• Because data• To give everyone an equal voice• There’s value in asking the

question

Bonus: People Team metrics

Why Greenhouse started surveying when we did

Survey Design

Follow these key principles and think strategically

1. The questions asked in the survey are bi-directional; each question sends a signal.2. Each question should serve a purpose, but not every question needs to be immediately or directly actionable. The results should diagnose problems; not solve them. 3. The final question set has the right amount and type of questions; nothing more, nothing less.

Two frameworks to approach Question Design:• Benchmark Approach• Strategic Alignment Approach

Question Design: The Benchmark Approach

Question Design: The Strategic Alignment Approach

Survey Design

Follow the Cognitive Model of Question Response

1) Understand intent of the question2) Search memory for information3) Integrate information into judgment4) Translate judgment onto response alternatives

How we designed our survey at GreenhouseBenchmar

AddHone

Organize What are the most important questions we want to answer?

What is specific and special to Greenhouse?

Revisit: What are the most important questions we want to answer?

How do we think about this information? (i.e., organizing the back end)

Taking Action • Use Driver Analysis – don’t just fixate on low scores

• Consider the context of your own organization• Rely on quantitative data first, then use

comments to add color

1. OVER-communicate 2. Focus3. Set reasonable goals (& expectations) 4. Optimize for speed over perfection5. Push ownership to leaders/managers early

Tactical tips:• Comments are powerful - use them wisely• Treat results as the start of a conversation (not the answer to a

question)

Sharing results

What we learned @ Greenhouse

Hiring Hacks (Culture Amp) FINAL

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