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Return on Relationship…

@TedRubinTedRubin.com

Chief Social Marketing Officer Collective Biastedrubin@collectivebias.com

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Return on Relationship™

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Fans, Friends, FollowersAudience? Or Asset?

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No relevance…No loyalty!

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Connect with Thousands….

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One by One…

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Social is a facilitator of relationships, it is not the relationship itself!

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Return on Relationship…

JetBlue Gets It!

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Trust is Built• Based on

interaction• Consistency• True to your word,

authentic, and genuine

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Return on Relationship…

1. Listen2. Make it be about THEM3. Ask “How can I serve you?”4. Aim for Ongoing Engagement5. Know the People in Your Audience

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You know what doesn’t work for a social media strategy? 

NOT BEING SOCIAL.

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Think REPUTATION, not ranking…

CONNECTION, not network…

LOYALTY, not celebrity.

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A “Brand” is what a business does, and a “Reputation” is

what people remember.

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Social Media drives engagement, engagement

drives loyalty, loyalty correlates directly to

increased sales.

ROR (#RonR) = ROI

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Relationships ARE the new currency –

honor them, invest in them, and start measuring

your ROR!

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Awareness = Revenues

Differentiators = Margins

Authenticity = Loyalty

All Measurable AND = Increased Sales/Profits.

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Return on Relationship…

Return on Relationship™ Book

by Ted Rubin

Due out in August. Sign up here for advance notice of release…ReturnonRelationshipBook.com