Startingaweb-platformoramarketplace?KeyQuestionsWhenScalingAnO2OBusinessPlatformAcrossAsia

WhatYouWillLearn

1. Who’slalamove?

2. Startingyourmarketplace

3. Growingyourmarketplace

4. Takeaways

Who’slalamove?

1

BlakeLarsonHeadOfInternational

BorisStoyanov-BrignoliCreativeLead|Marketing

AboutUs

STARTING GROWING TAKEAWAYINTRO

WhoIslalamove?

Van,motorcycle,lorry,&truck

Instantmatching

Tracking

24/7

20145cities

201520cities

DEC.2013Launch

250kusers

+USD10M

450kusers

+USD10M

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OurPositioning

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*(cash/livestock/frozenmeat)

Whattypeofgoods?Regular Special*

Whatdistances?Intra-city Intercity Inter-province International

O2O,WhyIsItUnique?

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Startingyourmarketplace

2

Platformvs.Marketplace

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Amatterofprice&qualitycontrol

Platformvs.Marketplace

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What’syourlevelofimplication?

ProductEvolution

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KeyChallenges

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WhoamItalkingto?

KeyChallenges

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Chicken&eggs

KeyChallenges

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Tactics

Demand Supply

KeyChallenges

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KPI

Retention

Fulfillment

KeyChallenges

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Facingcompetition

KeyChallenges

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FindingPartners

KeyOpportunities

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Traditionalvs.Tech

API

Realtimepooling

Networkeffect

Notassets

KeyOpportunities

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Underutilizedcapacity&fragmentation

HowToMakeMoney

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Demand Supply

Growingyourmarketplace

3

BREADTH

DEPTH

Tactics

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Breadthvs.Depth

CoreValues&Assets

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Speed

Execution

Replication

Localization

Objectives&Stages

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CAC

Cashflow

Networkeffect

Criticalmass

Objectives&Stages

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Cohort

LifetimeValue

DoYouKnowWhoYouAre?

Beforeyouscale,knowwhoyouserveandwhoyouare

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Scale

Requires

Process

HowDoIPrepareToScale

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WhatAreTheyKeyDecisionsINeedToEvaluate?

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SoShouldIExpandToChina?

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WhereToInvestNext?

Norightanswer

Individualandpersonalopinionsoninvestors

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Takeaways

4

Yourstart

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Whatisparticularlytransformativeabouttheservice?

Whynow?

Whyhasn’tthisbeendonealready?

Whatcouldtheserviceultimatelybecomeandhowdoesthatchangethemarketopportunity?

Yourmarket

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Bytacklingaparticularprobleminamorenarrowly

definedmarket,astart-upcanbecomethenew

standardinthatmarket.

Acquisition

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Vs. CreativePAID

Supplyside

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Costper lead

Training

Backgroundcheck

On-boarding

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Demonstrate

Efficiency

FromTechnology

"10 things I wish I had known before I started Easyvan”Shing Chow, Founder & CEO

You need a great body to build a great company

1

You need to surround yourself with talents

2

You need to think bigger

3

You need to do a lot of sales

4

You will almost go to the brink of depressionsometimes

5

You will be on cloud nine on some days

6

5 and 6 will happen on the same day

7

Ideas matter, but matter only 1%

8

You need to be tough on yourself, but also tough on others

9

It is very very very tough and it is not for most people

10

49

Thank You

50

jobs.hk@lalamove.com