People want to

connect to people

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“How is your content different than what your competitors create?”

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Brand Persona

tone-of-voice

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NY Times A Quick-and-Dirty Guide for Retirement Saving. Wall Street Journal What Is a 401(k)? Refinery29 How Saving $8 Can Make You a Millionaire

lexicon

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Pieter Elbers, CEO KLM

CEO KLM, Pieter Elbers

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chatbot & AI

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Alexa

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voice-podcasts

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visuals

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The Editor in Chief

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‘Chief’

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Cases

Carglass België

KLM webcare

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TrainingPeaks

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MilestonePod

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Follow Read

‘The Why’ Simon Sinek

‘Exponential Organizations’ Yuri van Geest

Cherry-pick on my or fleurwillemijn.com

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How not to give a f*ck boeken toevoegen

Q&A Fleur Willemijn van Beinum fleurwillemijn.com

fleurwillemijn@xs4all.nl +31 6 245 03 999