Post on 03-Jun-2020
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Agenda and Strategies on Urban Tourism
Seoul International Fair & Sustainable Tourism Forum 2017
September 7th 2017
Barcelona’s Case
Agustí ColomCouncillor of Enterprise and TourismBarcelona City Council
1
4th tourist
destination
in Europe in
overnight
stays
A unique blend of cultural heritage, design, shopping , architecture & beach features as an urban destination
Ranked 1st Cruise port of the Mediterranean with 2.6 million passengers in 2016
An airport with a brand new terminal serving over 44.1 million passengers and 130 international destinations in 2016
4th world city in the
organisation of
international meetings
(ICCA)
First urban destination in the world to
obtain the Biosphere certification of
Responsible and sustainable tourism
One of the world’s
favourite cuisines offered
at fine restaurants with 20
Michelin stars
Barcelona: a successful case
Tourism in Barcelona has grown fast
2
Tourist accommodation:Public concern on the effects
Ratio accommodation beds / residents
Rise in price of long-term rentals
Decrease in the number of long-term leases
Stopping licenses
3
Tourist flows according to Twitter. Barcelona 2015. Urban Planning Department, Barcelona City Council
Tourist concentration
4
Survey of the perception of tourism 2016Barcelona City Council
40.3% of the tourists
consider that several places
of the city are overcrowded
for visiting.
Survey of tourist activity 2016Barcelona City Council
Citizens’ & Tourists’ Opinion
Public aware of the increase in tourism
“Barcelona has to keep on attracting more tourists”
“Barcelona is reaching the limit to host more tourists”
5
2015 elections: Tourism, an emerging issue
Photo:Pere Virgili. ARA 2014
Photo: Xavier Gómez. La Vanguàrdia 2016Photo: Cèlia Atset ARA 2014 6
New instruments: defining the tourism model
• Stopping licenses
• Tourism and City Council
• Strategic Tourism Plan 2020
7
Tourism and City Council
An institutional participatory framework to host a a wide and diverse
representation of stakeholders and social and political organizations.
RESPONSIBILITIES OVER
TOURISM POLICIES
• To advise the municipal
government
• To propose execution
• To develop studies or opinions
• To prepare an annual report
8
Tourism and City Council
http://ajuntament.barcelona.cat/turisme/en/tourism-council/what-it9
Strategic Tourism Plan 2020
http://ajuntament.barcelona.cat/turisme/en/strategic-plan 10
Strategic Tourism Plan 2020
11
Management tools:
Tourist Accommodation Urban Planning
http://ajuntament.barcelona.cat/pla-allotjaments-turistics/en/
12
Management tools:
Tourist Accommodation Urban Planning
13
Measures against illegal tourist accommodation
Emergency enforcement plan
Measures to detect illegal offer
Inspection measures and penalties
Inter administrative cooperation measures
Policy measures
Awareness-building measures
14
Measures against illegal tourist accommodation
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http://www.fairtourism.barcelona/en/15
Spaces of Major Affluence (SMA)
16
Deconcentration
Barcelona Destination
17
Tourism intelligence: Data knowledge
Information System for
the tourism
management: SIGT
Creation of the Barcelona
Tourism Observatory
http://ajuntament.barcelona.cat/turisme/en/knowledge18
Tourism intelligence: Data knowledge
Big Data
https://www.youtube.com/watch?v=chawIwSQNUE
https://d-lab.tech/project-1/ 19
https://ajuntament.barcelona.cat/turisme/sites/default
/files/documents/declaracion_barcelona_eng.pdf
Responsible and Sustainable Tourism
BARCELONA
DECLARATION
2017
20
http://meet.barcelona.cat/en/discover-barcelona/barcelona-today/responsible-and-sustainable-tourism
Responsible and sustainable tourism
21
http://ajuntament.barcelona.cat/turisme/en/
Thank you
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