66%

3.75%

2014

4.44%

1.66%1.92%

2.95% 3.04%

REVENUE GROWTH

65%CLICK GROWTH

6%SITEWIDE

Holiday 2015 conversion rates in Google Shopping exceeded that of sitewide.

Sitewide

Retailers saw significant YoY growth in other Google Shopping metrics, too.

Mobile growth was way upin the Google Shopping channel.

Google Shopping budget invested in mobile

increased by 43% YoY.

64%ORDER GROWTH

COST/SALEDECREASE9%

Google Shopping

-25% COST/SALE

57%CONVERSION

119%CLICKS

188%REVENUE

45%SITEWIDE REVENUE

245%ORDERS

During Thanksgiving Weekend YoY

23%

2015

33%

31%SITEWIDE CONVERSION

Holiday 2015’s best week in the Google Shopping channel was the week of 11/29.

WEEK OF11/1

WEEK OF11/8

WEEK OF11/15

WEEK OF11/22

CON

VERS

ION

RAT

E

WEEK OF12/6

WEEK OF12/13

2.7%

WEEK OF12/20

WEEK OF12/27

3.3%

2.8%

2.8%

3.4%

3.6% 3.6%

3.2%

2.2%

2.3%

WEEK OF 11/29Highest revenue

and number of orders.

THANKSGIVING

CON

VERS

ION

RAT

E

3.73%

BLACK FRIDAY

2.99%

SATURDAY

3.86%

SUNDAY

4.87%

CYBER MONDAY

11/3011/26 11/28 11/2911/27

All results are published in theSIDECAR SEASONAL E-COMMERCE REPORT: HOLIDAY 2015.

go.getsidecar.com/holiday-2015-report

357%ORDERS

131%CONVERSION

356%REVENUE

Holiday 2015 was a proving ground for a few important e-commerce trends— namely, the rise of mobile commerce and the growth of Google Shopping.But just how much of an impact did these trends have on consumer shopping behavior during the season?

From Holiday 2014–Holiday 2015

THE MOBILE COMMERCE - GOOGLE SHOPPING

ONE-TWO PUNCH

WEEK OF11/29

ALL DEVICES MOBILE DESKTOP/TABLET

This infographic is licensed under CC By-NC-ND 4.0 by Sidecar.

Source: Sidecar compiled these findings from an analysisof 91.6 million user sessions on retailers’ e-commerce sites.