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20 years of excellence
Characterizing the Indian Holography Market
Presented by: Chander S Jeena Secretary – HOMAI Holopack-Holoprint, Malaysia, 16 Nov 2010
Past: How it started
1991 Holography started in India with 2 or 3 companies
1998 Industry association HOMAI formed by 9 members and industry size of US $ 13 million
2010 Today: Anchored by 30 HOMAI members and total units 50 industry size of US $ 88 million
Machinery
21 Master
origination 2D3D /Dot matrix
45 Metallizers
63 Narrow
web machines
51 Wide web
machines
Growth Rate
11 11
23
28
0
5
10
15
20
25
30
2005-06 2006-07 2007-08 2008-09
Annual % Growth Rate in last 4 years in sales turnover*
*Based on HOMAI financial study of its members
Market
Government Private Sector
Holographic Excise Adhesive Label on Liquor
Mining & Minerals
Toll tax passes / Entry tickets
Pharma
Auto Parts
FMCG
Books & tickets etc
Degree / Certificates
ID’s
Chewing tobacco / Indian cigarette
Voter ID card Decoration
Market
Inorganic Growth – Untouched sector in Govt.
Currency 15 billion notes printed in 2008-09
Tobacco
Postage Stamp &
UID / ID
Smuggled cigarette account for 14 % of total consumption
No exact estimates available
Requirement of 550 million units
Highlights in recent past
1. High security master origination system
2. UV embossing
3. Registered De-met
4. Integration of hologram with security inks
5. Jet numbering / UV numbering / Laser numbering
6. Track & Trace system
7. In house R&D and Innovation and rewarded by IHMA from time to time
Adoption of high end technologies
Highlights in recent past
Going Global
Active participation in int. tenders
Exporting to more than 20 countries
Working cordially with Int. Bodies
10 Indian companies are IHMA member
HOMAI HIR merged with IHMA HR
HOMAI - Introduction
A self regulated disciplinary body came into existence in 1998 to promote and regulate the Indian hologram industry.
Role of HOMAI
1. Information Flow
-Value Added Services (PM & TA)
-Market Reports
2. Promotion of Holography
-Newsletter & Website
-Participation in industry Events
-Industry Representation / Lobbying
3. Development of Hologram Standards (HOMAI & TUV)
4. Anti-Piracy Cell
Role of HOMAI
Information Flow
Press Monitor
Tender Alert
Daily email service providing business news on Hologram, IPR, Patent, Counterfeiting & Innovation etc
Daily email service providing industry tender’s (Domestic + International)
Market Study Annual financial study and sector study
Role of HOMAI
1. Information Flow
-Value Added Services (PM & TA)
-Market Reports
2. Promotion of Holography
-Newsletter & Website
-Participation in industry Events
-Industry Representation / Lobbying
3. Development of Hologram Standards (HOMAI & TUV)
4. Anti-Piracy Cell
Role of HOMAI
Promotion of holography - Newsletter
Tobacco Currency Auto Parts Becomes an effective medium for promoting Indian Holographic industry in the global arena
Issue Raised in year 2010
Role of HOMAI
Promotion of holography – Supporting Events
Holopack Holoprint
Global Fraud and Anti-Counterfeiting Conference
Anti-Counterfeiting Summit, India
Packaging Plus India
India Label Show 2008, 2010
Print Pack 2009, 2010
Role of HOMAI
1. Information Flow
-Value Added Services (PM & TA)
-Market Reports
2. Promotion of Holography
-Newsletter & Website
-Participation in industry Events
-Industry Representation / Lobbying
3. Development of Hologram Standards (HOMAI & TUV)
4. Anti-Piracy Cell
Role of HOMAI
TUV Rheinland – HOMAI Hologram Security Standard
Working on development of security standards for Indian Holography industry and can be adopted by IHMA. This Standard shall be based on; 1. ISO 27001 2. ISO 28000 3. TUVR Brand Protection Platform 4. DPA (Data Protection Act) 5. PTP (Prototype Protection) 6. BS25999 (Business Continuity Management) 7. Indian Standards (BIS & others)
Role of HOMAI
1. Information Flow
-Value Added Services (PM & TA)
-Market Reports
2. Promotion of Holography
-Newsletter & Website
-Participation in industry Events
-Industry Representation / Lobbying
3. Development of Hologram Standards (HOMAI & TUV)
4. Anti-Piracy Cell
Role of HOMAI
Working effectively under the Governing Body of HOMAI
Anti-Piracy Cell
Unit unearthed
Raided, owners arrested and machinery seized by Police
1
1
2010
Role of HOMAI
Road Ahead
1. Implementation of HOMAI-TUV Hologram security standards
2. Strengthening the representation with Government
3. Increase the expertise of members – technical and managerial training / lectures / seminars
4. Standardization of raw materials
5. Industry specific testing laboratory
Characertising the Indian market
Thank you..