Post on 01-Jul-2015
transcript
Copyright 2012 LTC Expert Publications
Home Care Marketing Online: 2 Moves You Should Make NOW
to Increase Online Visibility and Leads
Valerie VanBooven RN BSNLTC Expert Publicationswww.ltcsocialmark.com
Copyright 2012 LTC Expert Publications
Agenda• Get your online marketing house in
order.• Website• Tracking of Leads• Calculating ROI
• 1st Move You Should Make NOW for Increased Visibility and Leads
• 2nd Move You Should Make NOW for Increased Visibility and Leads
Copyright 2012 LTC Expert Publications
Get your online marketing house in order.
•Website•Tracking of Leads•Calculating ROI
Copyright 2012 LTC Expert Publications
Website
Copyright 2012 LTC Expert Publications
Website
Copyright 2012 LTC Expert Publications
Return On Investment
Copyright 2012 LTC Expert Publications
Return On Investment
Copyright 2012 LTC Expert Publications
#1 Move You Should Make Now
Copyright 2012 LTC Expert Publications
What is Pinterest?• Pinterest is a Virtual Pinboard.• Pinterest lets you organize and share all the beautiful
things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
• Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
Copyright 2012 LTC Expert Publications
Can You Use Pinterest for Business?
YES!
Copyright 2012 LTC Expert Publications
Pin your Content.
• Create Boards
• Blog Posts must have photos.
• Pictures of Staff
• Stock Photos
• Logos
Copyright 2012 LTC Expert Publications
Valerie’s Pinterest Account
Copyright 2012 LTC Expert Publications
Add a Link Back to Your Blog Post or Website
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
10 Tips for Better Pinterest
SEOby Sage Lewis
www.Clickz.com
Copyright 2012 LTC Expert Publications
Be sure to upload your own images at least some of the time. Re-pinning other people's images is a good idea but will not have as much value as contributing your own images.
Copyright 2012 LTC Expert Publications
Make sure the file name of your image contains your targeted key phrase. "Feb2012_20120204_0015.jpg" is not going to rank as well as “home_care_media_pa.jpg."
Copyright 2012 LTC Expert Publications
Pin from a variety of different sources as opposed to one specific site. Variety of images will make your overall Pinterest account more compelling. Without a doubt, re-pinning, liking, and commenting is going to play a role in where your images appear.
Copyright 2012 LTC Expert Publications
After you upload an image, you can edit your
pin to change your description and add a link.
Copyright 2012 LTC Expert Publications
Pinterest descriptions can be 500 characters. Use them all. Your description should be a keyword-rich explanation or
commentary on the image you posted. You can edit the
descriptions of anything you have pinned or re-pinned.
Copyright 2012 LTC Expert Publications
Play around on Pinterest to see what catches your eye and what compels you to engage with an image. Make a mental note of these kinds of images so that
you can upload similar types of content.
Copyright 2012 LTC Expert Publications
Don't forget that this is social media. It is not your advertising platform. Comment, like, and re-pin other
people's images. As with any social media platform, people with more
followers will have more power. It's very likely that in the near future, part of a
search algorithm will include how engaging your Pinterest profile is.
Copyright 2012 LTC Expert Publications
Create a variety of different boards and make sure the names of the boards are
keyword-rich. "Places I love" is not going to serve you as well as “Senior Care Media PA."
Copyright 2012 LTC Expert Publications
Add the "Follow" button and the "Pin It" button for
websites. The key to social media is to give people what they want. Right now people want Pinterest, so give it to
them.
Copyright 2012 LTC Expert Publications
Don't be "that guy." I see it already. People are posting nothing but
infographics and superficial images that assuredly will never offend
anyone. These are the worst kinds of profiles. Just be yourself. Like
what you like. And be kind to other people.
Copyright 2012 LTC Expert Publications
Bonus tip: URLs that you add to images when you edit your pin are
"nofollow." So these links should not be given any weight according to standard nofollow rules. However, you can put
URLs in your descriptions. Those currently are followed, meaning that Google should follow these and give
the URL weight.
Copyright 2012 LTC Expert Publications
2nd Move You Should Make NOW for
Increased Visibility and Leads
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
YUK!No one ENJOYS asking for
testimonials and reviews…..BUT it’s an absolute
necessity in this market.
ABSOLUTE.
Copyright 2012 LTC Expert Publications
We all rely on other people’s opinions to make our at least some of our choices, especially in choosing goods and services.
(ESPECIALLY ONES THAT INVOLVE OUR FAMILY MEMBERS)
Copyright 2012 LTC Expert Publications
Story:
Combined Insurance Company of America founder, W. Clement Stone, very successfully sold life insurance, an intangible product, to his customers by using this simple technique:
He sent his salesmen out to speak to potential customers with only a binder of over 200 testimonials from previous satisfied customers. Salesmen would flip through the binder, read a few testimonials, and attempt to close the sale. If a customer was not sold, the salesman would flip through a few more testimonials, and attempt to close the sale once more.
The rate at which customers signed up for his insurance was astounding! Usually before 25 testimonials, a sale was made.
Copyright 2012 LTC Expert Publications
In the internet world, where online marketing techniques are highly questionable, consumers often refer to forums, blogs, reviews and networking sites to find out whether a product or service is worth spending money on.
Placed strategically, a testimonial within web copy or as a headline can help sell a product or service
faster than a marketer selling his own product.
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Send clients or customers a brief request with a few short questions and ask them to complete this
at their earliest convenience. These should be specific, such as “Our aging loved one was much
happier after hiring ABC Home Care. Our caregiver Jane was the best!” or “I was able to sleep at night for the first time in months”, etc
Never underestimate the power of social proof, acceptance and
satisfaction.
Copyright 2012 LTC Expert Publications
Next Steps:• Websites, Leads, Internet Marketing-
Contact LTCEP at:
• Phone: 888-404-1513
• www.LTCSocialMark.com
• www.HomeCareDaily.com
• George@ltcep.com
• Valerie@ltcep.com Q/A