Syndicate 5 – R46A

Agung Mahendra29111324

Rangga Tri Raeros29111314

Joseph Enrico 29111349

Reski Mapriharto29111326

Gilang Surawijaya29111350

*Honda BeatBrand Measure

Company Profile

PT. Federal Motor

PT. Astra Honda Motor • Sunter, North Jakarta as head office.

• Pegangsaan Dua, Kelapa Gading

• Cikarang Barat, Bekasi

Supported by• 1600 showroom,

• 3800 AHASS (Astra Honda Authorized Servie Station)

• 6500 sparepart outlets in Indonesia

Honda Beat Profile

O Honda beat is one superior product from PT.AHM

O Most of Honda Beat consumen is young people

O Economical fuel consumption and compact body design

O Won several awards

2008 2009 2010 20110

200000

400000

600000

800000

1000000

1200000

Honda BeAT Sales

Honda BeAT

Market Share

Sales Quantity

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000 96,154

76,394

5,35511,573

29,754

25,549

163 91 12

Beat Vario series Spacy Scoopy Soul GTMio J FI Fino Mio Sporty Xeon

Market Share

Unit Market Share 39%

Revenue Market Share 37%

Market Penetration

Total Sales 0

50,000

100,000

150,000

200,000

250,000

300,000

245,064

47,047

102,855

Scooter Matic Sport MotorcycleMoped

Market and Brand Penetration

Market Penetration

62%

Brand Penetration

24%

Penetration Share

39%

Margin & Profit

Margin• Rp3,795,000• Margin 30%

Net profit• Rp364,904,430,000• Return On Share 30%

Thank You