Horlicks - Brand Extension and Product Line Extension

Post on 29-Nov-2014

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description

The Horlicks Brand is now a Mega brand in India due to its massive growth of its Product Line and Brand Extensions.

transcript

SIVAKUMAR

1873: James Horlick + William = founded J & W Horlicks

In India, over 2 Billion cups of Horlicks are drunk every year

Origin

Horlicks – The Market Leader

The JourneySince 1920s

Horlicks – Health Drinks

Junior Horlicks (1995)

Standard Horlicks

Horlicks Flavors since 2003

Women’s Horlicks (1997)

& Mother’s Horlicks

Horlicks Lite (2005)

Nutribar (2009)

Horlicks Biscuits (1992)

Corn Flakes Biscuit

Cookies

Horlicks Biscuits - Juniors

Cream Biscuits

Multigrain Noodles / Foodles (2010)

Chill Dood (2010)

Ready to Drink Flavoured Milk

Oats

Merci !!

http://www.slideshare.net/sharathghosh/horlicks-brand-dossier

http://gsk-ch.in/Products.aspx

http://en.wikipedia.org/wiki/Horlicks

References