Hot Trends in Association Tech: Member Collaboration, Micro-Volunteerism, Social Mentoring & Inbound...

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HOT TRENDS IN ASSOCIATION TECH: MEMBER COLLABORATION, MICRO-VOLUNTEERISM, SOCIAL MENTORING, INBOUND MARKETING AND MORE!

Andy StegglesMonday, 3rd March @ 11am

INTRODUCTION

Share your AUDC experience using the official hashtag: #AUDC14

Follow me on Twitter: @asteggles

THE EVOLUTION OF PERSONAL SOCIAL

NETWORKING

EVOLUTION OF PERSONAL SOCIAL NETWORKING

PERSONAL SOCIAL NETWORKING

BUSINESS SOCIAL NETWORKING

SOCIAL “REACH” COMPARISON

BUSINESS PERSONAL

THE SOCIAL QUADRANTS

PUBLIC NETWORKS

LinkedIn Concerns:

Too much SPAM

No Integration

Member Management

Poor User Experience

Missed Revenue Opportunity

What is the Role of Facebook vs. LinkedIn?

WHAT IS A COMMUNITY?

Elements

Examples

CHAPTERS &COMPONENTS

CHAPTERS

CONFERENCES & EVENTS

CROSS POLINATE

WWW SITE INTEGRATION

Member community lounge or help desk

“Appy” hour

Informal one-on-one training

Giveaways

Professional photographer

Ribbons

Onsite Conference Tactics

INTRANETS

BLENDED LEARNING

MICRO-VOLUNTEERISM

Seeking: 55th Annual Meeting - Fitness Track Yoga Instructor

Type of Opportunity: Open Call for VolunteersApplication Deadline: 7/5/2013Interest Area: Membership EngagementContact: Alissa Brower Time Commitment: Quick Task (less than a day)Travel Required: No travel required Volunteer Category: Onsite Conference VolunteerLevel of Effort: Simple taskNo. Of Applications Accepted: 2Description:

ENGAGEMENT=

INBOUND MARKETING

AIA MISSION: RAISE AWARENESS OF INDUSTRY

Open or Closed?

OTHER ENGAGEMENT OPPORTUNITIES

Speaker Bureau

Mentoring

Vendor Directory

Expert Directory

Knowledge Bank (wiki)

Medical Case Studies

RECOGNIZING ENGAGEMENT

MEASURING AND RECOGNIZING

Recognition…

RECOGNITION: WALL OF FAME

OTHER RECOGNITION TACTICS

Community moderator – official volunteer position

Give community champions a “sneak peak” at upcoming upgrades – keep them in the know

Contact members who receive MVM ribbons – use other volunteers to help

Recognize MVMs at conference awards ceremony – silly and serious

HIGHER LOGIC'S ENGAGEMENT BENCHMARKING INITIATIVE

X-Large: 100k+

Large: 50 to 99k

Medium/Large: 20k to 49k

Medium: 5k to 19k

Small/Medium: 1.5k to 4k

Small: 0 to 1.4k

SIZE CATEGORIES

Example: Total Users who have a photo AND a bio:

XL (> 100k Members)

SHRM - 1,492 (0.596% of Users)ASHA - 1,333 (0.726% of Users)

M/L (20k to 49k Members)

SFN - 4,012 (2.182% of Users)MPI - 2,422 (11.477% of Users)

S (0 to 1.4k Members)

NGO Connect - 296 (20.728% of Users)REAMP - 280 (32.037% of Users)

POINT IN TIME STATS

TOTAL MEMBERS WHO HAVE POSTED A DISCUSSION MESSAGE IN THE LAST YEAR

XL ASHA - 4,622 (2.57%)

M ASAE - 2,780 (12.53%)

S ACA Planners - 150 (64.93%)

DISCUSSIONS: UNIQUE THREADS VS. THREAD CREATORS (2013)

(XL) ASHA - 7265 (4%) Threads/ 2819 (2%) Creators

(L) NAIS - 2093 (3%) Threads/506 (1%) Creators

(M/L) ASAE - 6088 (27%) Threads/1904 (9%) Creators

(M) IAAPHQ - 9376 (47%) Threads/1693 (9%) Creators

(S/M) ASOA - 3297 (117%) Threads/611 (22%) Creators

(S) ACA Planners - 1834 (461%) Threads/135 (34%) Creators

ENGAGEMENT = SATISFACTIONCase Study: ASAE

23,000 Members

13,000 Active within Collaborate

80% Retention Rate

3.81 Member Satisfaction Score (FY13)

1.5 FTEs for Community Management

“Members who are active within Collaborate are 23% more likely to recommend ASAE” (Source: ASAE Research Department)

OTHER ENGAGEMENT STATS

# of Members : 22,560# of Postings:

1382 in last 30 days 16,586 in last year

# of Members: 9,865# of Postings:

633 in last 30 days 8263 in last year

0.73 Postings P/P in Last Year

Ratio of Members to Postings

NSA Connect

# of Members: 10,710 # of Postings:

932 in last 30 days15,474 in last year

# of Members: 2,006 # of Postings:

199 in last 30 days 2,380 in last year (avg)

# of Users: Approx. 10,000# of Postings:

Google Indexed Pages: 39,800

# of Users: Approx 5,000# of Postings:

Google Indexed Pages: 31,300

SCCE Result: Double Digit Yearly Growth since 2008

Measure!

Pearson's Law: “That which is measured improves. That which is measured and reported improves exponentially."

ENGAGEMENT STRATEGIES

Profile Completeness – Shamification

LinkedIn Strategy – Migrate Engagement

New Members – Introduce Yourself

Change your onboarding process to emphasize community

Embrace Non-Members

Don’t Over-Segment

Open the Conversation (or some of it) – SEO

Auto-Login & Email Contributions

“Approximately 61% of newcomers received a reply to their initial post, and those who got a reply were 12% more likely to post to the community again.”

- ELISABETH JOYCE AND ROBERT E. KRAUT (2006)

THINK TANK

How can in-person

and online networking

converge using mobile

as the enabler?

QUESTIONS?

YOUR FEEDBACK IS IMPORTANT TO US!

Completing a session survey is fast and easy:

Stop by a kiosk or complete the survey on your mobile phone, laptop, or tablet through the Forward Together mobile app.

IOS and Android users may download the app from the App Store or Play Store by searching “AUDC 2014”

Remember each completed survey is another entry for one of several daily prize drawings, including mini tablet!

Your feedback helps us improve future sessions and presentation techniques.

CONTACT INFO

Andy Steggles

andy@higherlogic.com

@asteggles

#HigherLogic

Thank you for your participation!

Hot Trends in Association Tech: Member Collaboration, Micro-Volunteerism, Social Mentoring & Inbound...

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