Post on 18-Jan-2015
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Various types of hotel booking opportunities
Customers have different possibilities to book an hotel.
- Online Travel Agencies (OTAs) like Expedia, Last minute, venere.com, Booking.com etc…
- Brand Portals
- Hotel’s page on Social Networks
- Mobile Apps
Online Travel Agencies (OTAs) - Travel agent have applied dynamic
packaging - With Internet, now all travel sites
that sell hotels online work together with GDS, suppliers and hotels directly to search for room inventory.
- - specialize on late booking
Brand Portals Easy and fast Book directly through the brand
website
Social Networks
- Easy to see the different offers- get some offers with just a “like”
Mobile Apps
- Last minute deals available for the d-day by noon
- Up to 70% discount - easier, very quick and cheaper
- Brand Portal also available on mobile phones
Why choosing to sell by Online Travel Agencies ? (Ota’s)
- it’s the way to get the best visibility to sell the rooms- Boost their occupancy Rate- Extend their portfolio - OTA’s take commissions to customers around 10 to 25% from the total cost
of the stay
=> Hotel sites: Easier and customers are directly connected with the hotel and can have all information.
Hotel booking: should you use an online agent or go direct on hotel sites?