HOTEL DIRECT BOOKINGSComparing 2 Boutique Hotels

in Los Angeles

O Hotel, Downtown Los AngelesVs

L.A. Sky Boutique Hotel

Marina GUILLEUXMBA 2 Full Time

VsL.A. Sky Boutique Hotel

O Hotel, Downtown

Los Angeles

SEARCH BY TYPE OF HOTEL & LOCATION

2nd Rank On

Google Search Engine

3rd Rank On Google Search Engine

• 1st Page of Google

SEARCH BY BRAND NAME

Shortcuts of the

Website

Direct link to the booking page and room’s availibility

• 1st Page of Google

SEARCH BY BRAND NAME

• 1st Page of Google

• The first 3 links are commercial

• 4th position on the page

• 1st position on the free link

Criteria O Hotel , Downtown L.A

L.A. Sky Boutique Hotel

How easy was it to find hotel’s own website?

xxx xxxx

Google Rank Rank 4 Rank 1

3rd Party sites ‘s more visible

www.Booking.comwww.hotels.comwww.ebookers.fr

www.TripAdvisor.frwww.travel.yahoo.com

www.edreams.comwww.Voyages-sncf.com

www.Splendidia.com

www.TripAdvisor.frwww.ebookers.frwww.hotels.com

www.booking.com/Hotelswww.expedia.com

Competing Hotels in the same location

› 30 › 20

ONLINE COMPARISON

XXXX: Very Good, XXX: Good

COMPETITING HOTELS

• Both Hotels are located on tgoogle map

• Rank on the top 10

• The O Hotel is ranked before the Sky Hotel

O HOTEL : EASE OF ACCESS

Hotel’s Home page

Fast booking accesss

Social network links

Hotel ‘s information tab

L.A SKY HOTEL : EASE OF ACCESS Hotel’s Home pagePossibility to choose your

language

Fast booking access

O HOTEL : EASE OF ACCESS TO GUESTROOM

Fast booking access

Room’s type

Direct booking by phone

L.A. SKY HOTEL: EASE OF ACCESS TO GUESTROOM

We can find the rooms

description &

amenities on the

same page

O HOTEL : EASE OF ACCESS TO FACILITIES

1 tab only for

hotel facilities

Complete list of the amenities plus direct link inside the website

Google Map localization

O HOTEL: EASE OF ACCESS TO LOCATION

Possibility of direct booking from the localization page

L.A. SKY HOTEL: EASE OF ACCESS TO LOCATION

Google Map localization

Possibility of direct booking from the localization pageCorporate deals available on this page

O HOTEL: EASE OF ACCESS TO RESERVATION & PRICES

Prices & taxes Client ‘s

details

Payment secured

L.A. SKY HOTEL: EASE OF ACCESS TO RESERVATION & PRICES

Proposition of different categories

Number of person/ room &

datePrice

HOTELS TERMS & CONDITIONS

Checkin hours detzils, smoking status, parking…

The terms & conditions are given just before the payment

WHICH HOTEL IS DOING A BETTER DIRECT SELL EFFORT?

The best seller is the Hotel L.A SKY Boutique Hotel!

Why?:

Easier to find on Google search than O Hotel Better ranking Esier to use & book than on O hotel Light design Clear prices Secured payment Possibility to book on each page of the website