HOTEL marketing

TRENDS

Is your hotel ready for the future?

What a search result looks like?

What matters ?

Design + Architecture + Speed

Qualified

Backlinks Shareable

Content

keep it simple

yes, but how?

Do you really want to share this?

1 - Use stunning visuals!

2 – Your website architecture should be clear

Google will provide punish sites that fail

to provide simple navigation for users

2 – Optimize your Google presence

3 – and your local visibility

Google is now LOCAL

4 – Who said social media can’t help?

Is Facebook Graph Search better than plain reviews?

When you talk with your agency,

it often looks like…

#HELP

5 – Analyse what you are doing

* Think about your ROI

Does a hotel

really need

social media?

Don’t waste your

time, you should

stay focused on marketing

influencers!

Not everyone should have a page

The most important is to have something to say!

How to turn your booking engine into

a social conversion machine?

We incentivize your

Trip

planning

+

is the next generation

of social media for travellers

+

How to reach

your

customers on

social medias?

Search trends are changing

…travelers are no longer satisfied with a generalized search

…a rise of travelers using meta-search, TripAdvisor

or OTAs to find their hotels

the fall of regular search

the rise of meta search

why meta search?

Protect your brand

why meta search?

The New Traveller World Mobile & Multi-devices

Brand website

Meta search

SEO

PPC

FRAGMENTATION IS THE ENEMY OF HOTEL MARKETING

think 360°

We are not talking about a website, a PPC

campaign, a bunch of keywords or a great

advertising banner…

… we are talking about a fully 360° optimized

marketing campaign strategy!

TAKE AWAYS

• Cohesive brand identity

• Connectivity of your channels

• Shareable content

And that just gets you started