@SarahTheresa

Sarah Pendley@SarahTheresa

Sarah.Pendley@starwoodhotels.com

Marketing ManagerThe St. Regis Houston

Westin Galleria & Westin Oaks HoustonWestin Houston, Memorial City

@SarahTheresa

#HotelMarketing101

The St. Regis Houston@HoustonStRegis

Westin Galleria & Westin Oaks Houston

@WestinHouston

Westin Houston, Memorial City@WestinMemorial

@SarahTheresa

@SarahTheresa

@SarahTheresa

@SarahTheresa

@SarahTheresa

@SarahTheresa

@SarahTheresa

@SarahTheresa

@SarahTheresa

@SarahTheresa

@SarahTheresa

Marketing Manager Role:Maintain all social media platforms

Monitor tweets and posts regarding any of our properties

Design and create ads utilizing PhotoshopDesign and create collateral pieces utilizing PhotoshopCreate customized flat sheets for sellers in a specific

marketAttend strategy meetings and contribute marketing

ideasImplement marketing ideas sent in from corporate

Photograph special events and set upsAssist HR with employee newslettersCreate and maintain media database

Create press releases in AP stylePitch newsworthy stories and special menus to media

Provide travel writers or media with photo or information requests

@SarahTheresa

@SarahTheresa

The Do’s and Don’ts of Social Media for

BusinessDo’s- Know what you’re doing- Have a plan- Ensure consistency- Engage- Spellcheck- Acknowledge- Be Honest and transparent- Listen- Speak in brand- Be Creative- Follow the competition

Don’ts- Sell Sell Sell!- Lie- Delete every negative

comment- Neglect- Ignore holidays- Forget to thank- Know who else has

access to the accounts

@SarahTheresa

Don’t be THAT GUY

@SarahTheresa

Random Trivia Time

@SarahTheresa

More #fails!

@SarahTheresa

Write Right Well- Avoid grammar mistakes at all

costs- Know your brand and reflect the

same tone- Be conversational- Understand when to use

appropriate #Hashtags- Know the difference between

they’re, their, and there

@SarahTheresa

Keep UP! Trending Topics#TravelTuesday#WeddingWednesday#TGIF#FridayFlowers

Social Media Calendars Help

Read Read Read!

@SarahTheresa

Other post ideas…Things to do in Houstonwww.VisitHouston.com

Houston accoladesEx. Houston ranks No. 7 on the New York Times’ List of Places to Visit in 2013

Food HolidaysEx. National Waffle Day

@SarahTheresa

A pictures worth a thousand words.

@SarahTheresa

- Smart Brief on Social Media- Sprinklr- Mashable- Your friends, younger siblings, and children!

Additional Resources

@SarahTheresa

@SarahTheresa

Likes on Westin Galleria & Westin Oaks HoustonJuly 31, 2012 = 1,277 Today = 2,641

Likes on Westin Houston, Memorial CityJuly 31, 2012 = 667Today = 1,565

Likes on The St. Regis HoustonJuly 31, 2012 = 541Today = 1,624

Does it really work?

@SarahTheresa

What’s next…Pinterest, Instagram, Vine, Myspace (again!)

The Future of Guestroom Technology: http://www.youtube.com/watch?v=TWOWG2T50M4

The Future of Technology:http://www.youtube.com/watch?v=6yWzKvQXsYM

@SarahTheresa

Make yourself more marketable

- Take a PR or News Writing class if available

- Build a “Personal Brand”- Network Network Network- Never burn bridges…the world

is a peanut- Turn every event into a

marketing opportunity- Practice makes perfect- Believe in work Karma!

@SarahTheresa

“Remembering you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There’s no reason not to follow your heart.”-Steve Jobs