KRISTIAN VALK, MARCH 2017

The Future of Direct Revenue

Established to

Increase Direct Bookings &

Build Guest Relations

1.

4 out of 5 online

bookings are claimed

by Booking & Expedia

Biggest Trends Hotel Industry

2. 3.

Legal action by

authorities

Industry focus on direct

revenue

Why is direct revenue

so important?

1.

Optimize pricing

strategy (market)

First: Fix the basics

2. 3.

Best rate guarantee on

direct channels

Optimize website user

experience

(also mobile!)

Insight 1

On average, people check out

… websites

before making a choice

Understanding how people search online

Insight 1

On average, people check out

22 websites

before making a choice

Understanding how people search online

Insight 2

Up to 75% of users have

visited the hotel’s website

before making a booking

Understanding how people search online

Analyzing the user journey

Most people search

online for hotels

Global giants dominate

online travel traffic

75% visit the hotel website

after finding the hotel

Convince to

book direct

PERSONALIZATION

HOW TO MAKE IT RELEVANT?

Let’s Follow the Customer’s Journey PERSONALIZATION

Let’s Follow the Customer’s Journey

Big Data Analysis to improve your offering

Personalized hotel website for every visitor

Visitor Characteristics & Behavior Personalized Journey

PERSUASION

HOW TO CONVINCE VISITORS?

The 7 key principles of influence: (by Robert Cialdini)

1. Reciprocity

2. Commitment & Consistency

3. Social Proof

4. Liking

5. Authority

6. Scarcity

7. Unity (NEW!)

Understanding the Principles of Influence

Re-use towels: Message to the guest in the bathroom

✓ Help the hotel save energy

✓ Partner with us to help the environment

✓ Almost 75% of guests reuse towels

✓ 75% of the guests who stayed in this room reuse towels

Avg increase re-use

+16%

+31%

+44%

+49%

Meet our product

An extended package of advanced and powerful tools

PERSONALIZATION & PERSUASION

WINNING COMBINATION

Key Solution to Boost Direct Bookings and Build Guest Relations

Visitor identified

Unique Customer Journey Example

Unique Customer Journey Example

Hurry up! Rooms go fast

during Christmas!

We love Christmas, our hotel will be

completely decorated!

Unique Customer Journey Example

BOOST DIRECT REVENUE

BUILD GUEST RELATIONS

Gift voucher for EHMA participants

Thank you!

Questions?

Hotelchamp Offices

Amsterdam, NL (HQ)

Groningen, NL (Dev center)

Berlin, DE

Barcelona, ES

Contact

+31 20 26 13 844

welcome@hotelchamp.com

www.hotelchamp.com

Kristian Valk

Founder & CEO

kristian@hotelchamp.com

+31 6 50 24 74 61

Social Media

linkedin.com/company/hotelchamp

facebook.com/hotelchamp

twitter.com/hotelchamp_com

Contact