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How Amdocs validates its ideas

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The Context

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CustomerFacing

Project Execution

Product Development

Who We Are?

Amdocs as B2B

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Why Customer Validation?

● Understand our customers’ long term strategic directions

Ensure we focus our R&D efforts

Engage our customers in our road-maps

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Methodology

Experience

Practice

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The Methodology

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Would you like a Red Ferrari?

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Ask, Answer and Refine the Key Questions

REAL: Is the problem and opportunity big / real?

WIN: Can we win? Our differentiating angle?

WORTH IT: Is the product worth building?

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Pro

duct

life

cyc

le

Validate, Tuning, or Rejecting

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The Practices

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Customer validation (CV) is critical activity in the process of developing and delivering products. It helps verify our viewpoint that the product addresses a compelling need(s) in a well-defined and growing target market, in a differentiated way, and can indeed make money for the company.

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How Customer Validation?

Validations methodology, embedded in our processes

Best Practices & Improved Skills

Platforms and means for learning and synchronizing

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Cross PBG Synchronization Means

PBG validation Owner to ensure validation synchronization

BU validation focal points were nominated to synchronize with other Bus

The focal points will meet in a Monthly validations forum

All validations focal points are using the validation tracker and validation site

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The Experience

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The CM experience

Shape our products according to our customer needs

Our Target:

Prepare

- Questionnaires- Contact list- Introduction Letter

Pitch

- Account Meetings- Get approval

“This would be a great way to directly influence our product

roadmap”

Validate

- Customer meetings- Call Center observation- 3 Customers

Analyze

- Cross BU communication - Knowledge sharing

Adapt

- Adjust project scope/ design

“Sign off stages”

“Delivery crisis”

“What's in it for me?”

PDM

Delivery Teams

Customer IT

Customer Business

Call Center Managers

Call Center Rep

End User

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Questions?

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Thank You