GREEN GOURMET

HOW DISRUPTIVE FOOD INNOVATION

opens up new market possibilites for Danish SME’s

in today’s challenging markets

DISRUPTIVE FOOD INNOVATION

Sustainable innovations are those which mainstream customers demand

The innovations which do not satisfy current customers are regarded as DISTUPTIVE

VENDSYSSELSKE GRØNLANGKÅL

Classic traditional Danish GeeenKale serving - October/November and December

SUSTAINABLE INNOVATION - OR CUSTOMERDRIVEN

FOOD INNOVATION ? NO rather ADAPTION to existing market…

More of the same in another way….

INHERENT PRODUCT QUALITIES

Inherent nutritional qualities and contents of the green-kale have through recent 20 years been studied – and our goal was to make these qualities available for everybody in an accessible way

GreenKale a SUPERFOOD with Natural vitamins, minerals and nutrients:

Vitamins: A | B1(thiamin) | B2(ribloflavin) | B3 (niacin) | B6 (folate, folic acid | C and K1

Calcium | Magnesium | Phosphorus | Manganese | Iron | Potassium | Copper

Disruptive innovation is called for to give this super food a new market value, inherent in the product - but of NO specific OR RECOGNIZED value to existing traditional customers

- is to be explored in the market.

Spicy-tart kale limenade Balanced Green Kale

Concentrated pure natural GreenKale Juice - for an energy booster early morning

Iced GreenKale, fresh, i.q.f. leaves, 50 g

… for salads, soups, addition to rice, nudles, potatoes, mix veggie.

… for bakery, for pizzatopping,

minced meat mixes,sauces, pesto