Social Media

Changing

the way

we do

business

Social Image

creating revenue opportunity through Social Networking

What’s all the “bUzZ” about Social Media?

$$

Social Media is people having conversations online.

Socialnomics…

The ROI of Social Media is that your business

will still exist

in 5 years.

http://www.youtube.com/watch?v=x0EnhXn5boM

Online

Activities

• 65,000 videos are added to YouTube every day• 80% of companies use LinkedIn as a primary tool to find employees• There are over 200,000,000 blogs

More Stats …

Over 80% of online users have read a blog 45% have a blog 65% are on a social network 1of every 8 couples married last year met

through social media 80% of Twitter usage is mobile…what does

that means for customers sharing

experiences?

Is your web strategy

still focusedon search engine placement?

900% growth in 6 years

How do companies use Social Media?

Create buzz

Develop a voice and spread a message

Create online conversations, encouraging user participation and dialogue.

http://www.youtube.com/watch?v=xJXOavGwAW8

March 2010

Do you see your customer here?

Age 0 – 17: 18% 18 – 24: 7% 25 – 34: 14% 35 – 44: 20% 45 – 54: 24% 55 – 64: 12% 65 or more: 4%

Household Income$0 – $24,999: 7%$25,000 – $49,999: 22%$50,000 – $74,999: 36%$75,000 – $99,999: 18%100,000 – $149,999: 12%$150,000 or More: 5%

GenderMale: 43%Female: 57%

Twitter has over 10 billion tweets (as of noon, March 15, 2010)

Maybe here?

GenderMale: 43%Female: 57%

Age0 – 17: 11%18 – 24: 8%25 – 34: 16%35 – 44: 29%45 – 54: 20%55 – 64: 11%65 or more: 3%

Household Income$0 – $24,999: 13%$25,000 – $49,999: 30%$50,000 – $74,999: 27%$75,000 – $99,999: 16%100,000 – $149,999: 10%$150,000 or More: 4%

EducationLess than HS diploma: 12%High School: 9%Some College: 47%Bachelors Degree: 24%Graduate Degree: 8%

Can Social Media help MY business?

Fan

3 hours… 18 comments

… 5 new sales

Brand Loyalty

I just don’t have time…

$600 blender

Meet Tom…

• 15,000 Facebook Friends

• 2,100 followers on Twitter

• Almost 8 million views of the

“iPhone” episode alone on

YouTube

5 x increase in SALES

Going Mobile

Foursquare

Mar ‘09 – launch ~ 250k users April ’10 – 1 mil users Aug ’10 – 3 mil users Dec ’10 – 5 mil users Jan ’11 – 6 mil users (44 DAYS from 5 to 6 mil) Today?

Over 10 mil users

It’s not a fad, man

It’s a fundamental

shift in the way we

communicate

Let’s Build Our Facebook Page!

Go to Facebook.com/pages and click “Create Page”

Recommend your page to your friends

Reach out toyour contacts

Customizing Your URL

Once you have 25 fans, you can customize your URL like this:www.facebook.com/yourbusinessnamehere.

Go to Facebook.com/username, select your page name from the dropdown menu and then write in the name you’d like to use.

Click “Check Availability.” If it’s available, a prompt will ask, “Are you sure you want to set [URL] as [Facebook Page]‘s username?” Click confirm to lock in that URL —

…and keep in mind that you can’t change the URL for a Page once you confirm.

Dress it up…

Support other local businesses.

Go to THEIR page and click here to show a link to their page on YOUR page!

A Little Nightly Reading

The Facebook Guidebook (or understanding all things “Facebook”)http://mashable.com/guidebook/facebook/

Creating a Memorable Customer Experience on Facebookhttp://mashable.com/2011/11/03/social-customer-experience/

Improve Engagement on Your Facebook Pagehttp://mashable.com/2011/04/06/facebook-engagement-data/

How To Get More Facebook Fanshttp://thefuturebuzz.com/2010/02/01/6-figure-facebook-page/

Top Five Mistakes Small Businesses make on Facebookhttp://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/

Twenty Awesome Facebook Pageshttp://www.inc.com/20-awesome-facebook-fan-pages-2011/index.html

40 Great Examples of Facebook Pageshttp://www.noupe.com/showcases/40-great-examples-of-facebook-fan-pages.html

Twitter: LavaLilly

SteamboatPowGal

Facebook: Angie Robinson

Social Image (Fan Page)

LinkedIn: Angie Robinson

Need

More

Info?