1

BACN — October 23, 2009

VERBAL BILLBOARD BACN — October 23,

2009

2

Traditional Verbal Billboard

Who you work with

Their challenges, problems, or pain

The results or outcomes you provide

Maybe a story

3

How are you different from all those other folks that do the same thing as you?

4

Table Groups

One minute to think about the question: How are you different from all those other folks that do the

same thing as you or offer the same service?

Two minutes to answer OK to pass, and come back later

If group has extra time, discuss: How can you ID your uniqueness?

5

Concerns About “Bragging?”

6

Example

Clients have told me… Some coaches/consultants are really good at the

“hard” business end of things—driving for results, confronting, dealing with the tough issues

Others are really good at dealing with the “soft” stuff— emotions, listening, and supporting

You’re good at both